Quick Tip Tuesday: August 26 – Prepare Your Real Estate Client

Posted by QuantumDigital on August 26th, 2014 | Leave a Comment

Buying a new home can be an overwhelming experience, especially for first time buyers. As a realtor, you have an opportunity to earn your clients’ trust and put them at ease by preparing them for what’s ahead.

Watch this short video for a list of branded materials to prepare for your real estate clients.

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Quick Tip Tuesday: August 19 – 3 Ways to Boost Your Next Postcard

Posted by QuantumDigital on August 19th, 2014 | Leave a Comment

While consistency is key, sometimes it pays to try something different with your postcard marketing campaign, particularly if you’re not seeing the response you’d like.

Here are 3 pieces of advice for adding an extra boost to your next postcard mailer:

  • When choosing postcard colors keep this in mind: warm colors get warm responses and cold colors get cold. Use bright, warm colors as often as you can.
  • For an extra octane boost on your postcards, consider using capital letters. Used wisely, capital letters suggest greater stature.
  • Postcards with two colors tend to have higher responses than ones with four colors.

Quick Tip Tuesday: August 12 – Farming a Local Neighborhood

Posted by QuantumDigital on August 12th, 2014 | Leave a Comment

Whether you’re a real estate agent or a small business owner serving a specific neighborhood, positioning yourself as an expert in what’s happening in a local area can turn your business into the neighborhood specialist.

Watch this video to learn how this tactic known in real estate as “farming” can help you stay in front of past and prospective customers.

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Quick Tip Tuesday: August 5 – Use Postcards to Motivate, Not Advertise

Posted by QuantumDigital on August 5th, 2014 | Leave a Comment

In real estate or any other small business, mailed postcards should be used to generate responses and leads. Image, branding, and general advertising is better done via newspapers, websites, TV, and radio. You can still say something positive and memorable about your company and service, but do it in a meaningful way that motivates such as including third party validation.

Don’t just say your product or service is great on your postcard mailers- prove it! Use testimonials and past sales to make the case.

Quick Tip Tuesday: July 29 – Twitter for Realtors

Posted by QuantumDigital on July 29th, 2014 | Leave a Comment

Ever wonder how you can use Twitter to brand yourself as a realtor?

Watch this short video to learn how Twitter can help you as a realtor or other small business owner become the go-to person in your industry.

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Need help with Facebook? Check out this post.

Quick Tip Tuesday: July 15 – Facebook Tips for Real Estate Agents

Posted by QuantumDigital on July 15th, 2014 | Leave a Comment

Using Facebook is a great way to stay in touch with your clients, and one of the easy ways you can do that is by using Facebook Apps.

Watch this quick, one minute video to learn about a few cool Facebook page apps that can help you grow your real estate business.

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Quick Tip Tuesday: July 8 – You Are Your Real Estate Brand

Posted by QuantumDigital on July 8th, 2014 | Leave a Comment

As a Realtor, your brand isn’t just the houses you sell. YOU are the brand! Your knowledge, your experience, your look, your words, your actions, and your relationships together all make up the brand “YOU”.

Watch this quick, one minute video to learn how to authentically represent yourself in your real estate branding.

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Quick Tip Tuesday: July 1 – Happy Independence Day!

Posted by QuantumDigital on July 1st, 2014 | Leave a Comment

Todays quick tip? Have a safe and Happy 4th of July holiday week/weekend, spending quality time with good friends and family (and pets)!

 

 

Quick Tip Tuesday: June 24 – Forget Me Not

Posted by QuantumDigital on June 24th, 2014 | Leave a Comment

There’s a lot to remember when creating a direct mail postcard campaign that even seasoned pros occasionally overlook some basic steps. So, we’ve put together this list of a few things that are often forgotten so you can include them in your final checklist for your next postcard series.

  • Include yourself on your mailing list to get a prospect’s perspective on your postcard.
  • Don’t forget to include all of your contact information on postcards sent to your sphere of influence, including your social media profiles.
  • When designing your postcards, include a footer that says “Please recycle this card” if that message reflects your business values.
  • When mailing to seniors and/or retirees, use bigger, bolder fonts that are easy to see and read – especially for your phone number.

Quick Tip Tuesday: June 17 – Out with the Old and in with the New?

Posted by QuantumDigital on June 17th, 2014 | Leave a Comment

There’s a lot of confusing and conflicting information out there regarding online versus offline marketing tactics. What’s considered old, what’s considered new; what’s considered dead, and what’s considered renewed? To help provide some clarity and help you plan how to spend your time, and dollars, on marketing activities, here are a couple things to keep in mind.

Did you know? Direct mail is the only advertising channel that is not viewed as inappropriate by consumers? This is in stark contrast to advertisements on social media or in email, which are often considered intrusive and unsolicited.

Did you know? Direct mail provides the highest ROI according to market research: Direct Mail 34%, Email 24%, SEO 8%. ~ Target Marketing Media Usage Survey