Posted by
QuantumDigital on May 21st, 2013 |
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Today’s real estate marketing focused quick tip is brought to us courtesy of Barb Schwarz’s book How to List and Sell Residential Real Estate Successfully.
Show sellers samples of your marketing portfolio elements (flyers, brochures, postcards, etc) so they can really see the quality of your work in action. Explaining what you are going to do is one thing, having them touch, feel, and see it is another. Then, prepare a written report (for your seller) every 4-6 weeks to fully inform them of all the marketing/advertising you are doing on their behalf. Make sure to show them actual examples of your work.
Posted by
QuantumDigital on May 16th, 2013 |
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One of the challenges to making the most out of your postcard marketing plan is to keep things fresh and interesting. Every month provides unique opportunities to spin what’s going on in the real world to your direct mail advantage. June is no different. Need some inspiration and excuses to send direct mail postcards in June? We’ve put together some suggestions to get your creativity flowing so you can start planning your campaign.
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Posted by
QuantumDigital on May 14th, 2013 |
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Today’s quick tip is real estate focused, but can certainly apply to any small business. It comes to us courtesy of Gary Keller’s book, The Millionaire Real Estate Agent.
“Top agents keep direct mail advertising in perspective. Although look and message are important, there is a much stronger correlation between sales and listing leads generated and the frequency of their direct mailers than between sales/listings and their creative messaging.”
Posted by
QuantumDigital on May 7th, 2013 |
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For today’s quick tip, we thought we’d share some compelling direct mail statistics from our friends at the USPS.
“78% of households either read or scan advertising mail sent to their household.” ~ 2011 USPS Household Diary Study
According to this study, “whether they wish to receive more or not, most households either read or at least scan their advertising mail. Figure 5.3 shows 53 percent of households usually read their advertising mail, while an additional 25 percent scan their mail. Only 21 percent of households report they do not usually read their advertising mail. This represents an increase from the nine percent who did not usually read advertising mail in 1987. Given the large increase in advertising mail volumes since then, it is clear that U.S. households read more advertising mail now than in the past.”
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Posted by
QuantumDigital on April 30th, 2013 |
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Today’s Tip: Combine your postcard direct mail strategy with your online, mobile, and social media strategies to guide your prospects right where you need them and to where all your great content lives.
Whatever marketing channels your small business employs, it’s important to ensure consistency both off and online. This helps make sure that your customers and prospects understand your company message and recognize both what your small business does and and what it stands for. Combining your postcard marketing efforts with your online efforts can also yield an even greater return on investment.
Posted by
QuantumDigital on April 25th, 2013 |
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There’s no doubt that in some months, it’s a bit easier to come up with postcard marketing and other direct mail ideas than in May and June. This doesn’t mean you should ignore your customer and prospect database and wait for more obvious opportunities. In fact, it’s just these kinds of months that may offer some really great untapped potential. After all, there will likely be less competition in the mailbox, making your direct mail piece stand out even more.
Need some excuses to mail in May? Take a look at some of these ideas and maybe they will offer some inspiration.
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Posted by
QuantumDigital on April 23rd, 2013 |
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Today’s consumers are savvier than ever, researching before nearly every purchase. Testimonials and reviews on Yelp, Angie’s List, and a plethora of others are highly consulted sources. Being transparent with your prospects and proactively offering up customer feedback in your own marketing and lead generation campaigns is a great way to build credibility for any small business.
Using a short testimonial from a past client is an effective way for you to build trust and proof that any claims you make are in fact real.
On your relationship-building journey, including sincere and recent praise of your previous work on your direct mail postcards, flyers, website, and other marketing collateral can both save prospects research time and generate word-of-mouth advertising for your business.
Posted by
QuantumDigital on April 18th, 2013 |
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Fundraising is an important part of the life of any nonprofit organization or charity. In order to continue functioning, these organizations need to raise a certain amount of money on a regular basis. While informal events and collection boxes can contribute to the organization’s running costs, often a nonprofit will need a more formal marketing campaign in place in order to get any significant amount of funding.
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Posted by
QuantumDigital on April 16th, 2013 |
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Today’s tip is less about the nuts and bolts of direct mail, and more about how to make time for lead generation practices. How can direct mail and other marketing and lead generating tactics be of any benefit to a business if no time is spent on outreach? In any business, unless you are fortunate enough to have a dedicated marketing and sales team, lead nurturing can easily get deprioritized and lost in the shuffle. Carving out time for these activities can be particularly challenging for small business owners. Here’s a quick tip that can be an important first step in making lead generation a priority in any organization, regardless of size.
Block off 2-3 hours every day so that you can focus on lead generation and staying in touch activities (personal notes, postcards, emails and calls). Putting it on your calendar is easy, implementing it as a daily ritual is the hard part. Protect your lead generation focus time.
Posted by
QuantumDigital on April 11th, 2013 |
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Day care facilities face a rather unique set of circumstances when it comes to marketing themselves to prospective clients. Like any business, they need to present themselves in a positive light, in a way which appeals to the needs of customers. However there are also extra challenges which have to be overcome if the center is to succeed.
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