Busy realtors always have a new listing, open house, or home sale to promote. That means you need to be able to change postcard designs and content often without ending up with stacks of unusable, bulk-run mail pieces. You also need to get things printed and out to your sphere of influence at lightning speed.
Because digital printing allows for small quantity print runs, you can make changes to your direct mail design and messaging as needed, and quickly print the exact amount you want to mail. No muss and no fuss, with less waste and less expense.
If you are currently using offset printing and are wondering what the difference is between offset and digital, check out this post.