How to Keep Your Real Estate Sphere of Influence Engaged

Posted by QuantumDigital on January 30th, 2015 | Leave a Comment

From generating new sales leads to helping you find the perfect buyer for a home or apartment, your sphere of influence can be the driving force behind your success as a realtor.

Many realtors make the mistake of building their sphere of influence – networking with influential people, connecting with customers to ask for referrals, and more – only to let their sphere of influence grow cold and inactive.

Your sphere of influence is the fundamental marketing force behind your real estate success, and just like any other business keeps its fundamentals warm, you need to keep your sphere of influence warm in order for it to keep producing benefits.

In this blog post, we’ll share four simple but effective techniques that you can use to keep your sphere of influence engaged, interested, and steadily producing new leads and opportunities for you to capitalize on.

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Quick Tip Tuesday: January 27 – Consistent Real Estate Branding

Posted by QuantumDigital on January 27th, 2015 | Leave a Comment

What represents your brand? How do you stand out among your competitors? Real estate branding is key when closing a deal, gaining new prospects, or when thinking of ways to stand out in your market. By creating a consistent brand image you are more likely to be remembered in the minds of your clients and prospects. Using your company’s strengths and unique selling points you can construct a brand identity that leaves a lasting impression on your client and sets you apart from your competitors. Just as “Rome wasn’t built in a day,” neither are brand identities. Staying true to your brand and creating cohesive messaging will overtime build a brand identity that is memorable and sustaining.

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Direct Mail: the Unsung Hero of Real Estate Lead Generation

Posted by QuantumDigital on January 23rd, 2015 | Leave a Comment

“A good advertisement is one that sells the product without drawing attention to itself.” – David Ogilvy

There’s a certain glamour to many forms of advertising. Super Bowl ads, full-page print advertising and slick mobile apps all have a certain type of prestige that makes them undoubtedly appealing to advertisers.

The purpose of advertising, however, isn’t to be glamorous or stylish, or even cool, but to produce results. In the real estate industry, there’s one form of advertising that generates results like no other: direct mail marketing.

Real estate postcard marketing might not get as much press attention as the latest and greatest property app, but it almost certainly produces more leads for realtors at a significantly lower cost.

Call it the unsung hero of real estate lead generation. As a tried and true tactic, real estate brokerages and realtors have been relying on direct mail for decades. Many continue to rely on direct mail as trendier forms of marketing come and go.

 

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Quick Tip Tuesday: January 20 -Content Layout for Postcards

Posted by QuantumDigital on January 20th, 2015 | Leave a Comment

When constructing a direct marketing message, the layout of the content is just as important as the content itself. A layout and design that is cluttered or hard to follow can deter your customer from reading and or understanding your message which means your ROI and business suffer. QuantumDigital CMO Eric Cosway has shared a few layout guidelines you can use to simplify the design of your direct mail postcard to make it more visually appealing and easy to read.

Use a ragged-right margin rather than a justified setting on your postcard copy. The ragged-right margin helps guide your reader’s eye through the postcard text in a naturally seamless way. It’s also important to use a font that is clearly legible and large enough for your reader to view comfortably. When sharing multiple features in a listing it helps to use bullets, checkmarks, or numbers. This breaks up your copy and gives the postcard a nice balance between white space and text. 

Do you have tips on layout for postcard content? Please share them with us, we’d love to hear from you!

Secrets to Creating an Inner Circle of Influence for Real Estate

Posted by QuantumDigital on January 16th, 2015 | Leave a Comment

We’ve all heard the timeless business cliché that it’s “not what you know, but who you know” that gets you ahead in life.

Like most clichés, it’s half true. The people you know will play a huge role in your success in real estate, but you certainly need plenty of knowledge, too.

Building a network – an inner circle of influence – is a fantastic way to generate new leads for your business and get a leg up on the competition. This is especially true in real estate – an industry in which many of your best leads will come from referrals.

In this guide, we’ll share four ways to build and maintain your inner circle of friends, contacts, and influencers to make sure you always have new leads and opportunities coming into your real estate business.

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Quick Tip Tuesday: January 13 – What Does Your Car Say About Your Real Estate Brand?

Posted by QuantumDigital on January 13th, 2015 | Leave a Comment

As a broker or realtor, you likely use your “mobile” office more than you do a physical one. Yep, we’re talking about your car. You also have to drive people around in this version of your office, so watch the following video for a checklist of things to look out for to make sure your car reflects your real estate brand in the best and most professional light.

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3 Reasons to Send Postcards for Business in February 2015

Posted by QuantumDigital on January 9th, 2015 | 1 Response

February might be the shortest month of the year, but that doesn’t mean it isn’t an excellent time for marketers to expand their reach, connect with customers, and put their business on track for a successful first quarter.

From romantic holidays to commemorations of our country’s past leaders, February has several great dates for marketers. In this guide, we’ll share three reasons to send your direct mail postcards for lead generation or customer acquisition in February.

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Quick Tip Tuesday: January 6 – Elements of a Great Real Estate Newsletter

Posted by QuantumDigital on January 6th, 2015 | Leave a Comment

It’s a New Year! Take this time to re-evaluate your real estate newsletter to make sure it’s really working for you. Are you currently getting by with the basics – the “new home listing” emails? Or are you delivering content designed to engage your audience? Take a look at these 5 elements of a great real estate newsletter.

  1. Include helpful content related to your industry, minus the sales pitch. For example, home maintenance or decorating tips.
  2. Write a strong subject line. Keep it short enough to read on a mobile device, but long enough to capture attention.
  3. Make it visually appealing, while sticking to your brand identity.
  4. Visually display your contact information so it’s easy to find, rather than using basic text. Consider making it a callout box, or something similar to distinguish it from the rest of the email.
  5. If you want them to contact you, you have to tell them. Include a call to action to make it easy for people to get in touch with you when the recipient, or a friend of theirs, is ready.

Have a Happy and Prosperous New Year

Posted by QuantumDigital on January 1st, 2015 | Leave a Comment

Quick Tip Tuesday: December 30 – Dedicate Time to Marketing in 2015

Posted by QuantumDigital on December 30th, 2014 | Leave a Comment

With 2015 just around the corner, you’re probably working on your list of resolutions – personal and professional. One of your resolutions should be to dedicate time to marketing so you don’t wind up on the lead generation roller coaster that alternates crazy busy times and complete dry spells.

Watch this video to learn just how much time you should dedicate to marketing and why it’s important to stay on top of it on a consistent basis.

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What are some of your other New Year’s resolutions for 2015? Share them in the comments below!