Are you currently relying on JUST social media, JUST cold calling, or JUST direct mail to generate new listings? Instead of putting all your eggs in one basket, try an integrated approach to real estate marketing.
“The key in real estate is to get people to call you. You need to do a mix of marketing – the internet, newsletters, newspapers, postcards, blogs, etc. Most agents don’t use the mix approach.” – Gary Keller, The Millionaire Real Estate Agent
Use your direct mail postcards, e-newsletters, and print ads to point people to your web properties and social media accounts. Give them a reason to go there and when they get there, be sure your online assets encourage prospects to take action and call you.