We are excited to announce the addition of two iGen4 EXP presses. The decision was made due to the larger sheet size capability that will increase production and offset operating costs. The new equipment will allow us to print more postcards on each sheet of paper, which will speed production and offset operating costs. Key clients that are looking forward to the benefits include Hallmark Cards, John Deere and Michelin.
Read the full release.
I received an email this morning that had me clicking! The email was from Xerox touting their document management solution, but that was not the prevailing message. Instead, it took a very personalized humorous approach at marketing this particular service.
The email was titled, “That was you on TV last night wasn’t it?” The email went on to say,
Jamie,
It seems we’re all facing a growing mass of information on our desks, in our mailboxes and yes, in our inbox. You must know all about it. Wasn’t that you in that story about Information Overload Syndrome (IOS) on the news?
It also included a link to a very personalized video including my name and the name of my company, QuantumDigital, in the news ticker and throughout the message. Beside the fact that the video was hysterical, it ends with links to get a free assessment, a video whitepaper, a link to their blog that describes the future of document management, and a link to download a PDF on the Docushare Virtual Filing Cabinet.
The only thing that I see they could have done better, was maybe provide a more prominent link to an “about the service” on the video screen, but then again… I clicked, I watched, I read more and I forwarded.
Now this is taking email in a new direction.
Check out the video here.
The Direct Marketing Voice: It’s Not Easy Staying Green
As marketers what should we be doing to lessen our environmental impact while preserving our financial sustainability?
In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans. “We do the small things like direct mail on a regular basis, but we also like to make a big splash occasionally.”
USAToday: Postal Service seeks to weather economic storm
The Postal Service thrived during the recent bubble economy. It reached its financial peak in 2003, when it earned a $3.8 billion profit. The mail business was boosted by soaring credit and a booming consumer economy. Banks mailed billions of credit offers to Americans. Retail catalogs were fat and profitable.
Xerox Corporation (NYSE: XRX) says a steadfast commitment to research and development is one way to help survive tough economic times. Just last year, Xerox and its inventors earned 609 U.S. utility patents, exceeding a commitment to increase the company’s annual number of awarded patents by one-third.
The Direct Marketing Voice: Content Is King for Email Delivery
…the use of “free” (or any other term) in the subject line, does not operate in a vacuum and is dependent on other factors as to its effectiveness. If you send any email to a list of recipients who have not agreed to receive emails from you and are not interested in what you have to say, then the chances are high that anything you put in the subject line will be ineffective…
Chief Marketer: Five Green Ways to Grow Your Marketing in 2009
Even in a belt-tightening market like this one, being green matters. And if you think price alone will bring your profit margin back into the black, think again. It’s time to take a closer look at the other green on everyone’s mind.
MediaPost: Get Your Email Marketing House In Order
Is it just me — or is it time again to pull out the time management videos, newfangled task management systems and motivational tapes that have been gathering dust in the center console of our automobiles? Every Jan. 1, I get the urge to “refocus and realign” my personal and professional goals. I think the self-inspection is healthy and helps set the tone for a productive start to the New Year.
ITWeb :Gartner names Xerox in Leaders Quadrant in printer report
Xerox has been positioned by Gartner in the Leaders Quadrant in the “Magic Quadrant for MFPs and Printers” report.
The Direct Marketing Voice: Making Your Direct Mail More Cost-Effective in 2009
With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception.
PrinterComparison.com: Xerox researching ‘erasable’ technology
Inkless printing is the newest technology for sale in the printing industry today. Xerox has taken this technology one step further – inkless, erasable paper.
PRLog: Sober Real Estate Brokers Plan To Cut Costs As Real Estate Downturn Deepens
Marketing: More than half of brokers (55 percent) will spend less on marketing in 2009, while 33 percent will keep marketing budgets the same and 12 percent will spend more. One common theme: Brokers continue to move away from pricey print ads.
Gather: Simple Direct Marketing Tweaks Make Profits Soar
No question about it: Direct mail and the entire direct marketing industry created enormous wealth for decades. But many companies have gotten…well…sloppy.
