Email Marketing at Its Finest
Thursday, April 2nd, 2009I received an email this morning that had me clicking! The email was from Xerox touting their document management solution, but that was not the prevailing message. Instead, it took a very personalized humorous approach at marketing this particular service.
The email was titled, “That was you on TV last night wasn’t it?” The email went [...]
The Direct Marketing Voice Links: 2-4-2009
Wednesday, February 4th, 2009The Direct Marketing Voice: It’s Not Easy Staying Green
As marketers what should we be doing to lessen our environmental impact while preserving our financial sustainability?
MSNBC: A Marketing Home Run
In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans. “We do the small things like direct [...]
The Direct Marketing Voice Links: 1-12-2009
Monday, January 12th, 2009The Direct Marketing Voice: Content Is King for Email Delivery
…the use of “free” (or any other term) in the subject line, does not operate in a vacuum and is dependent on other factors as to its effectiveness. If you send any email to a list of recipients who have not agreed to receive emails from [...]
The Direct Marketing Voice Links: 1-05-2009
Monday, January 5th, 2009The Direct Marketing Voice: Making Your Direct Mail More Cost-Effective in 2009
With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception.
PrinterComparison.com: Xerox researching ‘erasable’ technology
Inkless printing is the newest technology for sale in the printing [...]
Being Cutting-Edge in Calgary
Wednesday, December 17th, 2008In 2006 the University of Calgary decided to re-invent how its 30,000 students use all University documents by integrating everything into a single system. In a deal directly with Xerox, which is projected to save the University $12.6 million over seven years, students can use the system dubbed “Imagine” for all print, fax, scanning, graphic design and document [...]
The Direct Marketing Voice Links: 12-11-2008
Thursday, December 11th, 2008eWeek: SMBs Have Several “Green” Printing Options
Companies like HP, Canon, Xerox and others offer small businesses more options than ever when it comes to green printers. These green appliances use improved technology to reduce paper waste, save energy and encourage recycling. Paper-wasting, ink-slurping, energy-sapping machines; that’s how many businesses view the printing appliances their companies [...]