The “Auto-personalize Your Mailing” Mailing
Wednesday, August 19th, 2009I have to say, this is a clever idea. As a campaign to promote the ad agency Rapp, and their new name/image, Rapp sent out this interesting piece which consisted of a “box” which contained a button. That button, once you pushed it down, rubber stamped the recipient’s name onto the top of the letter. [...]
Managing Web Responses – When to use a PURL, GURL or CURL
Thursday, June 11th, 2009These days some marketers are talking about more advanced ways of using the web to track recipient responses. There are a few new ways of using a webpage to customize the user experience when your audience member visits your website, but before we go into those, I want to cover the standard forms of landing [...]
Improving Audi’s (or any company’s) Service Communication
Wednesday, April 22nd, 2009Since Audi tends to be a high quality brand and their communications are typically very high quality as well, from a marketing perspective I was disappointed to see that they missed an opportunity to engage with me on a more personal level. Many companies struggle with their customer service communication, but even with those that [...]
The Direct Marketing Voice Links 4-8-2009
Wednesday, April 8th, 2009Only 40% of marketers use social?!
Via dmnews.com – Today the Search Engine Marketing Professional Organization (SEMPO) released some new insights from its 2008 State of the Market report. Some surprising figures in social media: Just over 40% of advertisers are using in-house marketers to promote their brands on social media (more than four out of [...]
Newspapers vs. Online News: Is there a middle ground?
Wednesday, January 14th, 2009Knowledge@Wharton recently painted a gloomy portrait of the newspaper industry’s shrinking readerships and revenues, citing the recent bankruptcies of the Los Angeles Times and the Chicago Tribune, amongst others. They cite that newspapers’ main challenge is that people are not willing to pay for news that they can find online. Online aggregators like Google [...]
The Direct Marketing Voice Links: 1-14-2009
Wednesday, January 14th, 2009The Direct Marketing Voice: Direct Mail and the Art of War
As conditions change, we must vary our approach accordingly in a sensible manner. That is why targeted demographics, variable data printing and digital print-on-demand services aren’t just part of the future of direct mail, they ARE the future.
DIRECT Magazine: Glimpses at the Future of Direct [...]
Direct Mail and The Art of War
Tuesday, January 13th, 2009Inevitability. It’s a sensation that’s become all too familiar, especially in times like these. It’s inevitable that things are going to get worse before they get better, whether you’re talking about the current economic crisis, an impending hurricane or tooth decay. But sometimes things don’t get better and that’s when you’re forced to adopt, adapt, [...]