Eric Cosway talks about MLS Integration, Social Postcards, and 1-to-1 Postcards – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, shares with us some of the new products and services QuantumDigital has launched for real estate brokers and agents; MLS Integration, Social Postcards, and 1-to-1 Postcards, at the NAR 2009 Convention in San Diego.
Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
Developing Your Brand Through Customer Service… With Help From Twitter
Monday, July 20th, 2009Last week I read an article published by AdAge titled, “How Twitter Can Help or Hurt an Airline.“ The article basically compared the frequency and content of activities on Twitter of one airline against another – Southwest Air vs. Delta. It also summarized consumers’ reactions to each airline’s practices. Overall, it was an interesting and [...]
Twitter vs Postcards: The Emotional Impact
Friday, July 10th, 2009If you run a business, you may have heard that social media can help your website in terms of SEO and web traffic. However, consider the impact of a postcard alongside a message sent by a social media such as Twitter. In your own life, think back to SMS or Twitter messages that you received [...]
Direct Marketing Best Practice: Quality Over Quantity Always Rules
Monday, July 6th, 2009Over the past couple of weeks, I was witness to a competition amongst two of my officemates. They were in a battle to see who could reach 2,000 followers on Twitter first. Every so often I’d hear about their strategies for building an audience or when they’d reached “milestone” quantities of followers. Let me tell [...]
What Billy Mays Can Teach You About Marketing
Monday, June 29th, 2009After a crazy couple of weeks filled with sad news regarding the passing of notable public figures such as David Carradine, Ed McMahon, Farrah Fawcett as well as the legendary and infamous Michael Jackson, I was yet again surprised to hear of another, well this time, pseudo-celebrity death. Sunday morning I logged onto Twitter just [...]
The Direct Marketing Voice Links 6-18-2009
Thursday, June 18th, 2009Retro or Smart Marketing: Selling Biz Books via Direct Mail
I hadn’t realized how much I missed direct mail until this promotion arrived. This isn’t a fancy piece, just a great example of workhorse direct mail that used to be the lifeblood of traditional business publishing — and the mainstay of my business not so many [...]
“Twit” or “Tweet”
Tuesday, March 31st, 2009I’ll be honest. I’m not exactly an expert on today’s social media tsunami. Just when I was beginning to understand the relative importance of MySpace, along comes Facebook to take over the world. Now with Twitter getting all the love, we’ve got Facebook on steroids!
Everyone can give you a blow by blow description of their [...]
Integrate Twitter & LinkedIn into a Real Estate Marketing Plan
Wednesday, February 25th, 2009As we enter a new era of real estate marketing, many Realtors and other professionals are relying on a new set of tools to keep in contact with their clients and sphere of influence (SOI). Perhaps two of the more popular social media tools being used in business today are Twitter and LinkedIn. In tomorrow’s [...]