Posté par admin le February 11, 2009 – 9:33 am
The Direct Marketing Voice: Bigger is Not Necessarily Better
Bigger doesn’t automatically mean better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6×11 postcards.
Business Blog Consulting: Being Direct About Social Media Marketing
Compared to typical direct marketing efforts (snail mail, DRTV, email, etc) where an offer is created based on a company developing a product and packing it to meet a need or purpose, a social media marketing program will focuses on creating awareness, relationships and possibly involving communities with creating the offer before it’s every promoted.
The Park Record: Park City Local Card offers direct marketing, user discounts
For the Park City card, businesses pay a few hundred dollars to register as participants. They are then allowed to create an account where they can post deals, sales or discounts accessible to all card holders. If authorized, they can even email those offerings to card holders. Business owner Paula Wild of NYPD Pizzeria said she loves using the program because texting frequent customers is expensive, mailers kill trees, but emails are free and easy.
BtoB: Granular data and direct mail pay off for event company
Strategy: The company uses a variety of purchased postal mailing lists coupled with e-mail marketing. Specifically, it looks for lists that contain individuals that have subscribed to something or attended another event.
Posté par admin le February 10, 2009 – 9:41 am
The Direct Marketing Voice: The Value of ‘Free’ in Direct Marketing
As I think we all know, in marketing ‘free’ is a word with double meaning. It’s also a valuable marketing tactic that businesses embrace to attract new leads, retain existing customers and boost full-price sales.
BtoB: Database face-to-face
Our expert panel discusses dramatically changing business models, care and feeding of list-owner customers and the shifting needs of marketers
BusinessStrata: Growing businesses urged to ‘take a fresh look’ at email marketing
Companies that use email marketing to reach consumers should ensure they regularly “take a fresh look” at their campaigns.
BtoB: Failing to deliver? Postal service cutbacks have marketers, publishers worried
The U.S. Postal Service’s attempts to stay financially viable in the face of dramatically declining mail volume and revenue have magazine publishers and direct marketers worried about their own future.
Posté par admin le February 9, 2009 – 9:03 am
The Direct Marketing Voice: Use Technology to Improve Email Marketing
The email marketing community has to do a better job of educating our colleagues. Some email marketers understand the full potential of using technology to improve the effectiveness of email marketing, but many email marketers do not understand, or are not interested.
AdAge: Postal Service Asks to Cut Service
No one knows what day the Postal Service will drop if it goes to a five-day week, but this much is certain: Someone is going to get hurt. Whether that someone is magazine companies, direct marketers or coupon mailers will depend on the day.
USA Today: E-mail professionals help get the word out
Janine Popick wants to make sure you get even more daily e-mails in your inbox. Don’t hate her. It’s her business.
DIRECT: Credit Card Mail Volume Dropped in 2008: Report
Credit card mailers sent 5.4 billion offers by direct mail last year, 26% lower than they did in 2007 and the lowest number since 2000, according to a report from Mintel Comperemedia.
Posté par admin le February 6, 2009 – 11:09 am
The Direct Marketing Voice: How to Use LinkedIn for Real Estate Marketing
LinkedIn and Facebook were the top two social platforms being used by real estate professionals to help build their sphere of influence.
BtoB: Acquiring new customers is expensive
A recent article in well-respected business daily ran an interesting story that restated a position repeated 100 times over the past 30 years: “Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer.”
PrintWeek: Capital One axes direct mail for customer wins
Capital One, the UK’s second largest direct mailer, is turning its back on printed DM for acquiring customers after posting a $1.4bn (£980m) Q4 loss.
Chief Marketer: Drive Web Traffic By Knowing Your Audience
So you say you want to drive traffic to your site? And you want to make the most of visitors once they arrive? Then figure out where they came from.
Posté par admin le February 5, 2009 – 9:49 am
The Direct Marketing Voice: Tracking Your Direct Mail Campaigns
One of the most difficult parts of creating a direct mail campaign is proving ROI and tracking results… There are many ways you can track a direct mail piece, from using a unique website URL or even personalized url’s to using unique email addresses…
BusinessStrata: Companies ’should always test their direct mail campaigns’
Growing businesses in the UK need to use more than personalisation to reach consumers through email marketing, an expert has claimed.
Ted Grigg’s Direct Marketing Blog: Traditional Direct Marketers Are Obsolete
When reading trade publications, the news and attending marketing functions, the message is clear. Traditional direct marketers are obsolete.
RISMedia: Is Your Cell Phone Building Relationships for You?
Building relationships is what Realtors do best, so make sure you are leveraging cell phones to build them sooner. Consumers today demand more, and the smart Realtor will deliver exactly what those consumers want-immediate gratification.
