Posté par admin le March 19, 2009 – 12:20 pm
David Meerman Scott on working with Agencies
via The Direct Marketing Voice – The QuantumDigital marketing team is sharing a book by David Meerman Scott called The New Rules of Marketing and PR, and generally find it to be a good read. As part of a new book tour, David promotes his newest book, World Wide Rave, by filming this short spoof of his experience interacting with agencies who “just don’t get it”.
Are Email Appends An Achilles Heel For Deliverability And Strategy?
via MediaPost – While opt-out email append is not without risk, if managed correctly it can be an excellent way for marketers to grow their email lists. In these tough economic times, companies are looking for ways to accelerate the use of the email channel, essentially reallocating marketing budget from less “accountable” channels to email.
Direct Mail Nugget: Resizing Artwork To Cut Printing Costs
via The Ballantine Blog – We recently quoted a postcard project for a new client. Like we do on every project, we made sure the piece was running on the press at the most efficient size. In doing so, we realized that if they shaved just 1/8″ off the height, it would save them $1,200.
Tactics and strategies: Model behavior for greater list efficiency
via DMNews – Marketing budgets may ebb and flow, but one area of investment is always essential: lists and data. Database marketing is a key part of any successful campaign, whether through direct mail, e-mail or an integrated effort. The following expert articles focus on issues such as list efficiency, database quality and processing costs.
Posté par admin le March 18, 2009 – 1:03 pm
Green Day 2009
via TheDirectMarketingVoice – From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day.
Printers Get Sociable – Using Social Media for Marketing
via PrintCEO – More and more businesses are experimenting with social media as a marketing channel; and there are quite a few printers dabbling in it. I took the opportunity to ask a number of printers how they have been using applications like Twitter and Facebook. Read what seven of them had to say about their experiences and results.
Geo Segmentation: Add ZIP To Your Email
via MediaPost – Geo segmentation is an advanced email segmentation tool that enables you to segment your opt-in list on a geographic basis using ZIP codes. Using a filter, you can target all subscribers who fall within a specified ZIP code range.
What’s in Your Junk Mail is Changing the Climate
via The Paper Planet blog – These battles on Capitol Hill are sure to drag on. Meanwhile, there’s one choice we can make right now that requires almost no debate: getting rid of Junk Mail! More than 100 billion pieces of junk mail are delivered in the United States each year, which comes out to 848 pieces per household.
Posté par admin le March 17, 2009 – 11:49 am
In Business, It’s All About the ‘You and Me’
via thedirectmarketingvoice.com – With SXSW going on in Austin, Texas this week and topics surrounding social media and networking in the forefront of many conversations, I thought it’d be fitting to stress a point that I’ve been hearing a lot of lately.
Homebuilder Estridge Companies uses TV event for e-mail acquisition
via DMNews – The Estridge Companies, an Indianapolis-based homebuilder, has selected ExactTarget to run the e-mail acquisition program for its upcoming work with ABC’s Extreme Makeover: Home Edition project.
DMA’s direct marketing performance index falls steeply
via BtoB Magazine – DMA pegged its fourth-quarter index at 39, representing a 50% decline in direct-marketing business performance compared with the same quarter in 2007.
Relevance is a given, timeliness is the trick
via DMNews – I always get a chuckle when my e-mail marketing colleagues push “relevance” as an industry best practice. If we as marketing experts have to remind the common practitioner to ensure their message matches their market, it proves e-mail marketing is an institution with bottom of the barrel admission standards.
Posté par admin le February 13, 2009 – 9:38 am
The Direct Marketing Voice: Five Steps to Marketing In a Recession
As an add on to my blog post, Marketing Methods for Trying Times, I thought I would go a step further and share the top five steps to marketing yourself in a recession.
DMNews: Interquest: Digital direct mail volume still growing
While direct mail volume is declining overall due to cost increases and the current state of the economy, research firm Interquest Ltd. predicts the volume of direct mail produced on digital presses will grow 2% to 3% per year annually from 2008 to 2013.
ADOTAS: Merging online advertising tools with snail mail
Direct Mail will remains the least interrupting and intrusive channel that we are accustomed as Americans to encounter regularly.
MSNBC: ClickMail Marketing: Committed to the eMarketing Community
ClickMail Marketing has once again demonstrated its commitment to the email marketing community by becoming a Gold Level sponsor of the email experience council (eec). The eec is the Direct Marketing Association’s (DMA) vertical working group focused on the email marketing industry.
Posté par admin le February 12, 2009 – 10:13 am
The Direct Marketing Voice: Integrate online video and offline marketing
Many are wondering how the online worlds and the offline work together to create a compelling marketing campaign. I came across a great example of a real estate broker using both video and offline campaigns to send potential new agents to their website.
MSNBC: Mailing & Fulfillment to Be Featured at ON DEMAND Conference & Exposition
Printing businesses have learned that by incorporating mailing and fulfillment into their existing print service offerings, they can increase profitability, build more flexibility into their production schedules and compete more effectively for the business of print buyers seeking the efficiency and convenience of a one-stop shop.
Injury Board: How Do You Feel About Direct Mail Advertising by Lawyers?
There is currently a great debate among lawyers in Indiana about allowing lawyers to send direct mail solicitations to prospective clients. I would like comments to know how you feel about that?
MediaPost: Timing Is Email’s Trump Card
Based on my experience, most email marketers fail not with relevance, but rather with the timeliness of their messages. Despite the advanced timing features ESPs offer, email is treated like other mass marketing mediums by marketing executives.
