The Direct Marketing Voice Links 3-19-2009
Thursday, March 19th, 2009David Meerman Scott on working with Agencies
via The Direct Marketing Voice – The QuantumDigital marketing team is sharing a book by David Meerman Scott called The New Rules of Marketing and PR, and generally find it to be a good read. As part of a new book tour, David promotes his newest book, World Wide [...]
The Direct Marketing Voice Links 3-18-2009
Wednesday, March 18th, 2009Green Day 2009
via TheDirectMarketingVoice – From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day.
Printers Get Sociable – Using Social [...]
The Direct Marketing Voice Links 3-17-2009
Tuesday, March 17th, 2009In Business, It’s All About the ‘You and Me’
via thedirectmarketingvoice.com – With SXSW going on in Austin, Texas this week and topics surrounding social media and networking in the forefront of many conversations, I thought it’d be fitting to stress a point that I’ve been hearing a lot of lately.
Homebuilder Estridge Companies uses TV event [...]
The Direct Marketing Voice Links: 2-13-2009
Friday, February 13th, 2009The Direct Marketing Voice: Five Steps to Marketing In a Recession
As an add on to my blog post, Marketing Methods for Trying Times, I thought I would go a step further and share the top five steps to marketing yourself in a recession.
DMNews: Interquest: Digital direct mail volume still growing
While direct mail volume is declining [...]
The Direct Marketing Voice Links: 2-12-2009
Thursday, February 12th, 2009The Direct Marketing Voice: Integrate online video and offline marketing
Many are wondering how the online worlds and the offline work together to create a compelling marketing campaign. I came across a great example of a real estate broker using both video and offline campaigns to send potential new agents to their website.
MSNBC: Mailing & Fulfillment [...]
The Direct Marketing Voice Links: 2-11-2009
Wednesday, February 11th, 2009The Direct Marketing Voice: Bigger is Not Necessarily Better
Bigger doesn’t automatically mean better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6×11 postcards.
Business Blog Consulting: Being Direct About Social Media Marketing
Compared to typical direct marketing efforts (snail mail, DRTV, email, etc) where [...]
The Direct Marketing Voice Links: 2-10-2009
Tuesday, February 10th, 2009The Direct Marketing Voice: The Value of ‘Free’ in Direct Marketing
As I think we all know, in marketing ‘free’ is a word with double meaning. It’s also a valuable marketing tactic that businesses embrace to attract new leads, retain existing customers and boost full-price sales.
BtoB: Database face-to-face
Our expert panel discusses dramatically changing business models, care [...]
The Direct Marketing Voice Links: 2-09-2009
Monday, February 9th, 2009The Direct Marketing Voice: Use Technology to Improve Email Marketing
The email marketing community has to do a better job of educating our colleagues. Some email marketers understand the full potential of using technology to improve the effectiveness of email marketing, but many email marketers do not understand, or are not interested.
AdAge: Postal Service Asks to [...]
The Direct Marketing Voice Links: 2-6-2009
Friday, February 6th, 2009The Direct Marketing Voice: How to Use LinkedIn for Real Estate Marketing
LinkedIn and Facebook were the top two social platforms being used by real estate professionals to help build their sphere of influence.
BtoB: Acquiring new customers is expensive
A recent article in well-respected business daily ran an interesting story that restated a position repeated 100 [...]
The Direct Marketing Voice Links: 2-5-2009
Thursday, February 5th, 2009The Direct Marketing Voice: Tracking Your Direct Mail Campaigns
One of the most difficult parts of creating a direct mail campaign is proving ROI and tracking results… There are many ways you can track a direct mail piece, from using a unique website URL or even personalized url’s to using unique email addresses…
BusinessStrata: Companies ’should always [...]
The Direct Marketing Voice Links: 2-4-2009
Wednesday, February 4th, 2009The Direct Marketing Voice: It’s Not Easy Staying Green
As marketers what should we be doing to lessen our environmental impact while preserving our financial sustainability?
MSNBC: A Marketing Home Run
In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans. “We do the small things like direct [...]
The Direct Marketing Voice Links: 2-3-2009
Tuesday, February 3rd, 2009The Direct Marketing Voice: Real Estate Agents: Do You Understand Your Client Personas?
Noted below are a few practical ways real estate professionals can increase brand recognition, build their client base and get more out of their marketing budgets while educating prospects.
Boulder Daily Camera: USPS responds to costs
In the U.S., direct mail is a $900 billion [...]
The Direct Marketing Voice Links: 1-27-2009
Tuesday, January 27th, 2009The Direct Marketing Voice: A Preliminary Look at How Business are Marketing Themselves in 2009
I’ve said it once before and now I’ll say it again-rather than focusing specifically on marketing spend, businesses should be reevaluating their marketing strategy.
PrintWeek: DM industry welcomes introduction of PAS 2020
The launch of PAS 2020, the direct mail (DM) industry’s environmental [...]
The Direct Marketing Voice Links: 1-26-2009
Monday, January 26th, 2009The Direct Marketing Voice: Relevancy Matters in Direct Marketing
When considering direct mail or email marketing, pretty much the first thing you should figure out is who your target audience is, or to put it another way: To whom is your message relevant? Being relevant to your prospects will mean the difference between throwing money down [...]
The Direct Marketing Voice Links: 1-23-2009
Friday, January 23rd, 2009The Direct Marketing Voice: Creating Relevant Marketing Promotions Built for Profit
So the question in my mind today is how do you structure a promotional program that is both relevant to your target audience, yet profitable? Good question. Here is where I throw up the CAUTION sign.
ADOTAS: Email Marketing in a Handheld World
According to [...]