Eric Cosway talks about MLS Integration, Social Postcards, and 1-to-1 Postcards – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, shares with us some of the new products and services QuantumDigital has launched for real estate brokers and agents; MLS Integration, Social Postcards, and 1-to-1 Postcards, at the NAR 2009 Convention in San Diego.
The Direct Marketing Voice Links 9-1-2009
Tuesday, September 1st, 2009Soup, sand, and rancid cheese: The craziest direct mail test in history
via directcreative.com The idea was simple: mail a bunch of silly, outrageous objects and see what gets delivered and what doesn’t. What kind of objects? One was a can of Progresso Classics Split Pea Soup with an address label on the side. That one [...]
The Direct Marketing Voice Links 8-19-2009
Wednesday, August 19th, 2009Good direct mail design: let form follow function
via www.directcreative.com Good direct mail design is like good design in other fields. The best work results from a designer who understands how design is used to accomplish something. In other words, form should follow function. In the case of direct mail, the function is to deliver [...]
The Direct Marketing Voice Links 8-14-2009
Friday, August 14th, 2009Email: Electronic Direct Mail?
via www.theagitator.net No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]
8 Tips to Stimulate Your Small Business
via www.womenhomebusiness.com Consider how having a video can help your business grow and get more buzz. Look [...]
Trust as the New Currency in Brand Marketing
Monday, August 10th, 2009I recently heard about new book, “Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust,” co-authored by Chris Brogan and Julien Smith. I can’t wait to read it. As I understand it from my quick research, the book explains how brands can use the web – specifically social networks on the [...]
Online Retailers Rely on Personalized Direct Mail to Boost Sales
Monday, July 27th, 2009I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized direct mail containing relevant content is extremely effective in driving traffic online, generating [...]
The Direct Marketing Voice Links 7-27-2009
Monday, July 27th, 2009Mail’s multichannel power
via dmnews.com Despite rising postage and paper costs, direct mail remains an important part of apparel marketers’ multichannel mix. Developments in variable data printing and database marketing enable these marketers to send targeted messages to their best customers that feature high-quality imagery and creative that attracts buyers.
Social Media Won’t Work if You Aren’t [...]
Hosting an Online Open House
Thursday, May 21st, 2009I came across a real estate web site this week started by a Vancouver Realtor®, Kye Grace. Kye is using new technologies to show his personality and to create a dialog with his existing customer base and potential clients.
I keep hearing about what some are calling, “the new agent.” My opinion, based on what I [...]
Social Media Tips for Real Estate
Thursday, May 7th, 2009Twitter, Facebook, LinkedIn, Oh my! We are all looking at ways to use these tools for business — successfully that is. But don’t panic, as the initial “buzz” is starting to calm, I, along with other top marketers in many industries, am seeing that social networks are just another marketing avenue to [...]
3 Tips on Using Social Networks in Real Estate
Thursday, April 9th, 2009QuantumDigital teams have just returned from three major real estate trade shows hosted by Keller Williams Realty, Prudential and RE/MAX. We have also hosted more than 10 webinars in Q1 and are continuing to be asked for information on how real estate professionals can stay in contact with past customers and [...]
How to Use LinkedIn for Real Estate Marketing
Thursday, February 5th, 2009We (QuantumDigital) hosted a few educational webinars last week on the best practices for real estate direct marketing. In our real estate direct marketing survey conducted last summer, we found that ’sphere of influence’ was still the number one way to get new business. LinkedIn and Facebook were the top two social platforms being used [...]