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Tag Archives: social media

Direct Marketing Week in Review: 1/31

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dans News & Trends

Here’s a rundown of some interesting direct marketing news for the week of January 31, 2011.

Kenneth Cole did a great job of showing marketers how NOT to use social media by taking advantage of the situation in Cairo to market shoes.

Volkswagen released their new commercial, “The Force,” on YouTube and in advance of its scheduled air time during the Super Bowl. The commercial generated a good amount of viral buzz… and it’s possibly the cutest commercial ever.

According to a report from the Winterberry Group, in addition to increased spending on digital advertising, direct mail spending will grow 5.8% to $47.8 billion in 2011, driven by acquisition mail increases.

Email marketing professionals gathered at the Eden Roc resort in Miami this week for the 2011 Email Evolution Conference. Many session topics focused on how marketers can optimize email communications to remain relevant as media consumption behavior evolves.

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