Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]
Jeffrey Stewart, Trekk Cross-media on the Rise of Digital
Wednesday, September 16th, 2009Social Media Business Cards
Friday, September 4th, 2009I read about Peter Kim’s “google me” business cards, a while back, when Google started a promotion for their new Profiles feature by giving away 25 business cards. Since then, I’ve noticed a few slight improvements, but none that have really captured social media profiles in a simple & stylish way. Let’s start with a [...]
The Direct Marketing Voice Links 9-1-2009
Tuesday, September 1st, 2009Soup, sand, and rancid cheese: The craziest direct mail test in history
via directcreative.com The idea was simple: mail a bunch of silly, outrageous objects and see what gets delivered and what doesn’t. What kind of objects? One was a can of Progresso Classics Split Pea Soup with an address label on the side. That one [...]
The Direct Marketing Voice Links 8-25-2009
Tuesday, August 25th, 2009Why you should proof ads in triplicate: The Bizarre Ads of Dr. Alexander Kalk
via blogs.riverfronttimes.com Story about a physician who himself suffered from a psychiatric condition during the time he placed his own advertising in a local periodical.
4 Steps to Sold: Making AIDA Work for You in Real Estate Marketing
via www.biggerpockets.com What is AIDA [...]
The Direct Marketing Voice Links 8-19-2009
Wednesday, August 19th, 2009Good direct mail design: let form follow function
via www.directcreative.com Good direct mail design is like good design in other fields. The best work results from a designer who understands how design is used to accomplish something. In other words, form should follow function. In the case of direct mail, the function is to deliver [...]
The Direct Marketing Voice Links 8-14-2009
Friday, August 14th, 2009Email: Electronic Direct Mail?
via www.theagitator.net No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]
8 Tips to Stimulate Your Small Business
via www.womenhomebusiness.com Consider how having a video can help your business grow and get more buzz. Look [...]
Trust as the New Currency in Brand Marketing
Monday, August 10th, 2009I recently heard about new book, “Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust,” co-authored by Chris Brogan and Julien Smith. I can’t wait to read it. As I understand it from my quick research, the book explains how brands can use the web – specifically social networks on the [...]
Integrated Marketing is Key to Developing Your Business
Wednesday, August 5th, 2009I came across this video from Stormy Dean, where he poses a great thought about leveraging knowledge about your target market, and narrowing in on the type of marketing that could make the greatest impact.
Even though stormdawg’s aim is toward small businesses, this advice should be heeded by businesses of all sizes. I have referenced [...]
5 Ways Direct Mail Can Help Drive Traffic Online
Monday, August 3rd, 2009Social media networking and marketing through interactive channels such as search, email and online ads are great. Planned properly and backed by strong marketing strategy, businesses can leverage the power of the web to quickly disseminate information, obtain customer feedback and generate new leads. Sometimes, the only cost is that of time and effort; take [...]
The Direct Marketing Voice Links 7-27-2009
Monday, July 27th, 2009Mail’s multichannel power
via dmnews.com Despite rising postage and paper costs, direct mail remains an important part of apparel marketers’ multichannel mix. Developments in variable data printing and database marketing enable these marketers to send targeted messages to their best customers that feature high-quality imagery and creative that attracts buyers.
Social Media Won’t Work if You Aren’t [...]
Developing Your Brand Through Customer Service… With Help From Twitter
Monday, July 20th, 2009Last week I read an article published by AdAge titled, “How Twitter Can Help or Hurt an Airline.“ The article basically compared the frequency and content of activities on Twitter of one airline against another – Southwest Air vs. Delta. It also summarized consumers’ reactions to each airline’s practices. Overall, it was an interesting and [...]
Inbound Marketing with Direct Marketing
Thursday, July 16th, 2009I came across HubSpot’s very creative videos, and their blog post about inbound marketing recently got me thinking about the terms “outbound marketing” and “inbound marketing”. I think what HubSpot wanted to achieve is to advance the argument that SEO-driven activities boost Google ranking and therefore is better than traditional outbound marketing efforts like direct [...]
Twitter vs Postcards: The Emotional Impact
Friday, July 10th, 2009If you run a business, you may have heard that social media can help your website in terms of SEO and web traffic. However, consider the impact of a postcard alongside a message sent by a social media such as Twitter. In your own life, think back to SMS or Twitter messages that you received [...]
Direct Marketing Best Practice: Quality Over Quantity Always Rules
Monday, July 6th, 2009Over the past couple of weeks, I was witness to a competition amongst two of my officemates. They were in a battle to see who could reach 2,000 followers on Twitter first. Every so often I’d hear about their strategies for building an audience or when they’d reached “milestone” quantities of followers. Let me tell [...]
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