Nielsen has just released their Q3 2011 Social Media Report. Here are some of their key findings:
- Social networks and blogs continue to dominate America’s time online, now accounting for nearly a quarter of total time spent on the Internet
- Social media has grown rapidly — today nearly four in five active Internet users visit social networks and blogs
- Americans spend more time on Facebook than they do on any other U.S. website
- Close to 40 percent of social media users access social media content from their mobile phone
- Social networking apps are the third most-used among U.S. smart phone owners
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
- 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
- 53 percent of active adult social networkers follow a brand, while 32 percent follow a celebrity
- Across a snapshot of 10 major global markets, social networks and blogs reach over three-quarters of active Internet users
So, how will this information impact your online and offline marketing efforts and strategies going into 2012? Sound off in the comments!
