The Direct Marketing Voice Links 6-9-2009
Tuesday, June 9th, 20096 secrets of buyer behavior in a recession
via www.directcreative.com Six things that are particularly important to remember now: * People love to buy. They love to discover wonderful new products and experiences. In America, and increasingly around the world, people see commerce as a natural and appealing activity. [...]
The Direct Marketing Voice Links 6-4-2009
Thursday, June 4th, 2009Assessing the best time to send email
via www.email-marketing-reports.com You’ve probably been through the brainstorming process to draw out a “best guess” time to send. And testing may not be an option if you haven’t the time or a big enough list. So where do you go from there? 1. Look at your past results
Evolution, Revolution: [...]
Recession Marketing Example 4 – Openly Addressing the Recession
Wednesday, June 3rd, 2009As part of the recession marketing series here on The Direct Marketing Voice, one of the example’s that you may have read about previously, is the idea of openly discussing the recession in ads. This week Southwest Airlines came out with an excellent series of advertisements on that specific topic. They are now getting much [...]
Recession Marketing Example 3 – Focus on Value
Wednesday, May 27th, 2009Our next example in the recession marketing series of posts, is one that everyone is very familiar with – that of value statements. They may appear as dollar amounts in a relative sense to comparable products. They may appear as simple lists of features that aren’t typically included in a product/service. Or the value statement [...]
Recession Marketing Example 2 – Use of Coupons to Drive Business
Thursday, May 14th, 2009As Luis Paez, blogger for The Direct Marketing Voice mentioned yesterday, we are highlighting examples mentioned in the billshrink blog. The post outlines “12 ways companies are reacting to the recession.” I’m covering the section on “Increased use of Coupon Advertising.”
Inmar, the nation’s leading promotions transaction settlement provider states that coupon redemption increased by 10% [...]
Recession Marketing Example 1 – Money and Price
Wednesday, May 13th, 2009The billshrink blog recently outlined “12 ways companies are reacting to the recession“, and a few of us here at the Direct Marketing Voice thought these examples good enough to outline one by one in greater detail. I’m going to start with the first one mentioned which was “explicit” mentions of money or savings. Just [...]
A Preliminary Look at How Businesses are Marketing Themselves in 2009
Monday, January 26th, 2009Is Mr. Bob Bly late to the party or are businesses honestly still seeking an answer to the following question?
During a recession, when money is tight, should companies ramp up their marketing activities and spending… keep them steady… cut back… or stop altogether?
In his blog post today, he does pose a great question regarding the [...]
The Direct Marketing Voice Links: 1-08-2009
Thursday, January 8th, 2009The Direct Marketing Voice: Should Your Direct Marketing be in a Recession?
One of the best ways to plan for your business’ future is to learn from the mistakes of others. In a study of 600 “B2B” companies from the years 1980 to 1985, it was found the firms that maintained or increased their advertising spend [...]
Why You Should Increase Your Direct Marketing in a Recession
Wednesday, January 7th, 2009I don’t like to dwell on the current U.S. recession, but it is something that all businesses — large or small — need to think about if they are concerned with growing business this year and in years to come. One of the best ways to plan for your business’ future is to learn from [...]
Making Your Direct Mail More Cost-Effective in 2009
Friday, January 2nd, 2009With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception. However, direct marketing media expenditures are forecasted to outpace general advertising in both 2008 and 2009 and, even during our economic slowdown, are expected to [...]
Anything You Can Do, I Can Do Better…Including Marketing
Monday, December 15th, 2008In a recent article titled, “Why Women Are the Superior Marketing Sex,” Mark Ritson explains why women, in his opinion, tend to be better marketers. He uses his own observations and actual physical attributes of the female vs. male brain as proof. Based on his ‘studies,’ he concludes the following:
Women’s brains are built for empathy
Women’s [...]
Rethinking Your Messaging… Even for Cheese.
Friday, December 12th, 2008Kraft’s Mary Beth West recently wrote an AdAge article about strategies for selling within a recession. (Unfortunately, an AdAge subscription is required to view the entire article, so for a free glimpse, view the YouTube summary.) The top takeaway that rang true was an emphasis on value. Kraft adjusted the way they positioned Kraft Singles [...]
The Direct Marketing Voice Links: 12-12-2008
Friday, December 12th, 2008The Direct Marketing Voice: To Handwrite or Not to Handwrite?
This time of the year people start jumping on sending their Christmas cards or other holiday celebrations as they see fit. The dilemma that I keep hearing is, “Should I buy my cards and write an individual message for each one, or is it acceptable to mass [...]
Smarter Marketing During a Recession
Monday, December 8th, 2008For the past year, I’ve been hearing businesses ask the same question over and over again: “How should we cut advertising and marketing budgets to help us through the recession?” The answer is – you shouldn’t.
During tough times like these, the immediate reaction for businesses is often to give the axe to marketing budgets. Apparently, [...]
The Direct Marketing Voice Links: 12-02-2008
Tuesday, December 2nd, 2008RISMedia: Real Estate Marketing Strategies – 5 Steps Create Your Ideal Income
“By learning how to implement the Law of Attraction you’ll be able to create your ideal income. This article describes the 5 steps to master Law of Attraction and why it’s so important to do so. Step 1: Get clear on what you don’t [...]