Tomorrow’s Marketing Approach to First-Time Home-buyers
Friday, August 28th, 2009Real Estate professionals know that today’s market is challenging, but as the market shifts the best thing to do is to learn from the most recent industry data, and focus your marketing on those prospects that will become tomorrow’s clients. But how do you locate those prospects? Recently, Campbell Communications released survey results of data [...]
The Direct Marketing Voice Links 6-9-2009
Tuesday, June 9th, 20096 secrets of buyer behavior in a recession
via www.directcreative.com Six things that are particularly important to remember now: * People love to buy. They love to discover wonderful new products and experiences. In America, and increasingly around the world, people see commerce as a natural and appealing activity. [...]
Recession Marketing Example 4 – Openly Addressing the Recession
Wednesday, June 3rd, 2009As part of the recession marketing series here on The Direct Marketing Voice, one of the example’s that you may have read about previously, is the idea of openly discussing the recession in ads. This week Southwest Airlines came out with an excellent series of advertisements on that specific topic. They are now getting much [...]
Recession Marketing: Focus Less on Price, More on the Big Picture
Monday, June 1st, 2009I think it’s safe to say that this recession has changed the way many people think about earning and spending money – maybe forever. That, in turn, is changing the way marketers are communicating with their target audience.
At the start of this recession, consumers sought out ways to save money – cost was the bottom [...]
Recession Marketing Example 3 – Focus on Value
Wednesday, May 27th, 2009Our next example in the recession marketing series of posts, is one that everyone is very familiar with – that of value statements. They may appear as dollar amounts in a relative sense to comparable products. They may appear as simple lists of features that aren’t typically included in a product/service. Or the value statement [...]
Recession Marketing Example 2 – Use of Coupons to Drive Business
Thursday, May 14th, 2009As Luis Paez, blogger for The Direct Marketing Voice mentioned yesterday, we are highlighting examples mentioned in the billshrink blog. The post outlines “12 ways companies are reacting to the recession.” I’m covering the section on “Increased use of Coupon Advertising.”
Inmar, the nation’s leading promotions transaction settlement provider states that coupon redemption increased by 10% [...]
Recession Marketing Example 1 – Money and Price
Wednesday, May 13th, 2009The billshrink blog recently outlined “12 ways companies are reacting to the recession“, and a few of us here at the Direct Marketing Voice thought these examples good enough to outline one by one in greater detail. I’m going to start with the first one mentioned which was “explicit” mentions of money or savings. Just [...]