Real Estate Agents: Stop Selling Houses, Start Selling ‘You’ as a Brand
Monday, October 5th, 2009A common question or hot topic that’s being discussed by real estate professionals today is: “How do I use social media to increase my business?”
For starters, stop flooding your audience’s Twitter and Facebook feeds with nothing but house listings. It’s annoying – especially if your listing announcements are in ALL CAPS – and it doesn’t [...]
Top 10 Takeaways – Real Estate Marketing Survey
Wednesday, September 2nd, 2009Eric Cosway shares with us the Top 10 actionable takeaways from QuantumDigital’s recent Real Estate Marketing Survey.
Tomorrow’s Marketing Approach to First-Time Home-buyers
Friday, August 28th, 2009Real Estate professionals know that today’s market is challenging, but as the market shifts the best thing to do is to learn from the most recent industry data, and focus your marketing on those prospects that will become tomorrow’s clients. But how do you locate those prospects? Recently, Campbell Communications released survey results of data [...]
Social Media Tips for Real Estate
Thursday, May 7th, 2009Twitter, Facebook, LinkedIn, Oh my! We are all looking at ways to use these tools for business — successfully that is. But don’t panic, as the initial “buzz” is starting to calm, I, along with other top marketers in many industries, am seeing that social networks are just another marketing avenue to [...]
Promote Property Listings with Market Data
Wednesday, April 1st, 2009Many agents and brokers know that sending a Just Listed direct mail piece generates interest and calls, but how can one improve on a known format that already works well? Data! Many customers these days are asking their agents for more data and information about things like comps, school districts, etc. For some buyers, this [...]
2009 RE/MAX Convention – Day 1
Wednesday, March 4th, 2009The 2009 RE/MAX annual convention kicked off with a bang yesterday! Anthony Gomez, Director of Business Solutions for QuantumDigital captured some of the highlights from the opening session.
Dave Liniger, Co-Founder and Chairman of the Board for RE/MAX International discussed the state of the real estate market from his perspective:
2009 has half the homes available that [...]
Integrate Twitter & LinkedIn into a Real Estate Marketing Plan
Wednesday, February 25th, 2009As we enter a new era of real estate marketing, many Realtors and other professionals are relying on a new set of tools to keep in contact with their clients and sphere of influence (SOI). Perhaps two of the more popular social media tools being used in business today are Twitter and LinkedIn. In tomorrow’s [...]
How to Use LinkedIn for Real Estate Marketing
Thursday, February 5th, 2009We (QuantumDigital) hosted a few educational webinars last week on the best practices for real estate direct marketing. In our real estate direct marketing survey conducted last summer, we found that ’sphere of influence’ was still the number one way to get new business. LinkedIn and Facebook were the top two social platforms being used [...]
The Direct Marketing Voice Links: 2-5-2009
Thursday, February 5th, 2009The Direct Marketing Voice: Tracking Your Direct Mail Campaigns
One of the most difficult parts of creating a direct mail campaign is proving ROI and tracking results… There are many ways you can track a direct mail piece, from using a unique website URL or even personalized url’s to using unique email addresses…
BusinessStrata: Companies ’should always [...]
The Direct Marketing Voice Links: 2-3-2009
Tuesday, February 3rd, 2009The Direct Marketing Voice: Real Estate Agents: Do You Understand Your Client Personas?
Noted below are a few practical ways real estate professionals can increase brand recognition, build their client base and get more out of their marketing budgets while educating prospects.
Boulder Daily Camera: USPS responds to costs
In the U.S., direct mail is a $900 billion [...]
Real Estate Agents: Do You Understand Your Client Personas?
Monday, February 2nd, 2009It’s in times like these that people need guidance. Everyone connected to the real estate industry – from potential home buyers to home owners, investors and even renters – are looking for education and more information on how to proceed in this market. The same rings true for real estate agents and brokers looking for [...]
The Direct Marketing Voice Links: 1-15-2009
Thursday, January 15th, 2009The Direct Marketing Voice: Newspapers vs. Online News: Is there a middle ground?
Knowledge@Wharton recently painted a gloomy portrait of the newspaper industry’s shrinking readerships and revenues, citing the recent bankruptcies of the Los Angeles Times and the Chicago Tribune, amongst others. While I agree with this general trend, I’m let down by the ideas Knowledge@Wharton [...]
Making Your Direct Mail More Cost-Effective in 2009
Friday, January 2nd, 2009With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception. However, direct marketing media expenditures are forecasted to outpace general advertising in both 2008 and 2009 and, even during our economic slowdown, are expected to [...]
The Next Wave in Residential Home Sales
Thursday, December 18th, 2008This is a topic on just about everyone’s mind. Especially for my family. My husband is in the home building industry, and we have watched business continue to decline. Not only that, but I’m ready to move out of our “starter home,” especially since the bus stop is ON my corner. I’m starting to feel a [...]
Visual Data Mapping a Hit at 2008 REALTORS Conference
Monday, November 17th, 2008I just recently got back from sunny Orlando (actually it wasn’t sunny at all) for the 2008 REALTORS® Conference & Expo hosted by the National Association of REALTORS (NAR), and the show was quite successful. I must admit though, the highlight of this conference (in my somewhat biased opinion) was QuantumDigital ’s debut of its [...]