Real Estate Marketing Survey 2009
Tuesday, September 29th, 2009We have launched the 2009 real estate marketing survey.
This industry-wide study is being conducted to uncover new marketing trends and strategies that are developing in the real estate marketplace today. This study will compile key market data from real estate professionals across the country.
If you are in real estate, we need your participation! [...]
Home Staging Videos For Seller Success
Monday, September 28th, 2009Selling your home in any market can be down right stressful and trying no matter how much planning you undergo.
One of the biggest headaches most sellers have to face right from the start is the idea of preparing their home for the market place. House staging is certainly not everyone’s forte. So where do you [...]
What Does an Energized Real Estate Marketing Launch Look Like?
Friday, September 4th, 2009You’ve heard the news by now, Crye-Leike, REALTORS has made the decision to “Take Its Agent Marketing to New Heights” by focusing on what they do best – selling homes!
In order to accomplish this, they chose QuantumDigital to partner with for their direct marketing needs. I am personally very PUMPED about their decision as I [...]
Top 10 Takeaways – Real Estate Marketing Survey
Wednesday, September 2nd, 2009Eric Cosway shares with us the Top 10 actionable takeaways from QuantumDigital’s recent Real Estate Marketing Survey.
Tomorrow’s Marketing Approach to First-Time Home-buyers
Friday, August 28th, 2009Real Estate professionals know that today’s market is challenging, but as the market shifts the best thing to do is to learn from the most recent industry data, and focus your marketing on those prospects that will become tomorrow’s clients. But how do you locate those prospects? Recently, Campbell Communications released survey results of data [...]
The Direct Marketing Voice Links 8-25-2009
Tuesday, August 25th, 2009Why you should proof ads in triplicate: The Bizarre Ads of Dr. Alexander Kalk
via blogs.riverfronttimes.com Story about a physician who himself suffered from a psychiatric condition during the time he placed his own advertising in a local periodical.
4 Steps to Sold: Making AIDA Work for You in Real Estate Marketing
via www.biggerpockets.com What is AIDA [...]
DMA 2009 and Optimizing Direct Mail
Monday, August 24th, 2009Eric Cosway, CMO of QuantumDigital, talks about this year’s DMA conference and optimizing direct mail.
The Direct Marketing Voice Links 7-21-2009
Tuesday, July 21st, 2009Real Estate Relish
via www.realestaterelish.com I was in Bloomingdale’s today, and met this woman who looked really down in the dumps. She told me that she is a Realtor, and that she just came from her Open House in a lovely home in Hollywood. She said that only two couples had come the whole day. [...] [...]
Catering to your Tribe’s Needs (a.k.a. Customer Needs)
Wednesday, June 17th, 2009You may have heard of Seth Godin’s 1998 book called Tribes: We need you to lead us, as it’s slightly popular being the #1 bestselling book in Amazon’s Psychology > Leadership category, and #7 in the Business > Leadership category. It seeks to describe the changing nature of our social relationships in business and marketing. [...]
The Direct Marketing Voice Links 6-11-2009
Thursday, June 11th, 2009SOFII – Longwood Gardens member acquisition
via www.sofii.org SOFII’s view: Colourful and creatively appealing this package is also a textbook example of good direct mail acquisition practice. Any organisation that has a venue potential members can visit has a tangible advantage, and Longwood Gardens exploit this wisely and to the full, even inviting prospects to bring [...]
Hosting an Online Open House
Thursday, May 21st, 2009I came across a real estate web site this week started by a Vancouver Realtor®, Kye Grace. Kye is using new technologies to show his personality and to create a dialog with his existing customer base and potential clients.
I keep hearing about what some are calling, “the new agent.” My opinion, based on what I [...]
When Real Estate Photography = Big Fail
Monday, April 20th, 2009Imagine an ad for a local restaurant. In this ad are photos of the restaurant’s tasty dishes. One dish – let’s say it’s a roasted chicken with sautéed green beans and grilled, baby red potatoes (yum) – is pictured. The food itself looks delicious, healthy and is exactly what you’ve been craving. However, the plate [...]
Promote Property Listings with Market Data
Wednesday, April 1st, 2009Many agents and brokers know that sending a Just Listed direct mail piece generates interest and calls, but how can one improve on a known format that already works well? Data! Many customers these days are asking their agents for more data and information about things like comps, school districts, etc. For some buyers, this [...]
2009 RE/MAX Convention: Agent Shares Key Marketing Challenges
Thursday, March 12th, 2009Just want to provide a wrap-up to the RE/MAX convention. On the final day, we had an opportunity to interview Marianne Parcher of RE/MAX Commitment in Canton, OH.
In the video, she shared the challenges her team faced while trying to manage in-house marketing for the last few years and how she realized there had to [...]
The Direct Marketing Voice Links 3-6-2009
Friday, March 6th, 20092009 RE/MAX Convention – Day 2
via thedirectmarketingvoice.com The buzz from Day 2 was all around the new RE/MAX website. Agents are very excited about the new layout and the ease of use over the current site.
MediaPost Publications ‘Emailers, You Don’t Know How Good You Are!’
via www.mediapost.com Last month at the Email Evolution Conference in Scottsdale, [...]