This year at the REALTORS® Conference & Expo in Anaheim, CA, the focus was on new technology and faster, easier ways to get everyday tasks completed. There was a definite shift from the ‘old regime’ to a new generation of real estate professionals; not necessarily having anything to do with age, rather, a shift in business and marketing strategy. Not many attendees wanted to take printed collateral from booths that they visited. Instead, many asked for an overview of information. They could also be seen snapping photos with their smart phones of booths and information that intrigued them.
QuantumDigital’s mission this year was also focused on delivering time-saving technologies to busy real estate professionals. TriggerMarketing® was featured at QuantumDigital’s booth. It’s an instant just listed/sold program that uses the best of traditional mail, mobile response technologies, the web and social media to deliver warm, local leads directly to the agents inbox. Agents, brokers and top decision makers alike all commented that the program was a “no brainer” and could save them valuable time. The goal, many said, is to get more listings in this competitive market and they could see how TriggerMarketing could help them quickly build awareness in their communities.
The TriggerMarketing program integrates with property listing databases. Within seconds of adding a new listing or changing the status of an existing listing in a database, the program sends the listing agent an email asking if they would like to launch a campaign. Postcards are immediately designed using key information about the listed or sold property, along with photos and trackable technologies. When a recipient responds to the direct mail postcard by scanning a QR code, texting a short code, or typing a unique code on a landing page, the agent receives a real-time warm-lead alert which allows them to immediately follow up. Read More
Tablet/smart phone (with a large display) – Who needs to lug around a heavy laptop, cumbersome address book, portfolio, navigation device, and digital camera? No one! The emergence of powerful mobile devices like iPhones, Androids, iPads, and the like, allow agents to consolidate anything and everything they could possibly need on the job in the palm of their hands. Smart phones and tablets featuring large color displays give agents the ability to show virtual home tours to clients, capture property photos and videos, navigate neighborhoods, send emails, participate on social media, present media-rich listing presentations, and so much more.
Dropbox or cloud computing services – As stated in the company’s product description: 
Dragon Dictation – I personally love this application! 
E-signature/document management program – Applications like 
even for agents on the go. Integrated with MLS and other property databases, TriggerMarketing seeks out opportunities based on listing activity and automatically prepares lead-generating just listed and sold campaigns for agents. This robust yet simple-to-use marketing technology gives agents the ability to:
