Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Top Direct Marketing Insights from the QuantumDigital booth, NAR 2009
Monday, December 7th, 2009For all real estate professionals, here is a final review of the key direct marketing highlights from the QuantumDigital booth at the 2009 REALTORS® Conference & Expo.
Key topics at the booth included:
How to use social media with direct mail.
New social media postcards and personalized postcards to increase ROI
How to automate farming and buyer follow-up campaigns
MLS [...]
Direct Mail Meets Facebook at the QuantumDigital booth NAR 2009
Saturday, November 14th, 2009Friday night was an exciting opening night at the QuantumDigital booth! Over 100 real estate professionals stopped by to take part in the magic of Lee Lentz and were eager to hear more about how to use social media and direct mail together to establish a closer connection with past customers and potential new prospects.
We’ve attended the top real [...]
Real Estate Agents: Stop Selling Houses, Start Selling ‘You’ as a Brand
Monday, October 5th, 2009A common question or hot topic that’s being discussed by real estate professionals today is: “How do I use social media to increase my business?”
For starters, stop flooding your audience’s Twitter and Facebook feeds with nothing but house listings. It’s annoying – especially if your listing announcements are in ALL CAPS – and it doesn’t [...]
Real Estate Marketing Survey 2009
Tuesday, September 29th, 2009We have launched the 2009 real estate marketing survey.
This industry-wide study is being conducted to uncover new marketing trends and strategies that are developing in the real estate marketplace today. This study will compile key market data from real estate professionals across the country.
If you are in real estate, we need your participation! [...]
Home Staging Videos For Seller Success
Monday, September 28th, 2009Selling your home in any market can be down right stressful and trying no matter how much planning you undergo.
One of the biggest headaches most sellers have to face right from the start is the idea of preparing their home for the market place. House staging is certainly not everyone’s forte. So where do you [...]
What Does an Energized Real Estate Marketing Launch Look Like?
Friday, September 4th, 2009You’ve heard the news by now, Crye-Leike, REALTORS has made the decision to “Take Its Agent Marketing to New Heights” by focusing on what they do best – selling homes!
In order to accomplish this, they chose QuantumDigital to partner with for their direct marketing needs. I am personally very PUMPED about their decision as I [...]
Tomorrow’s Marketing Approach to First-Time Home-buyers
Friday, August 28th, 2009Real Estate professionals know that today’s market is challenging, but as the market shifts the best thing to do is to learn from the most recent industry data, and focus your marketing on those prospects that will become tomorrow’s clients. But how do you locate those prospects? Recently, Campbell Communications released survey results of data [...]
The Direct Marketing Voice Links 6-11-2009
Thursday, June 11th, 2009SOFII – Longwood Gardens member acquisition
via www.sofii.org SOFII’s view: Colourful and creatively appealing this package is also a textbook example of good direct mail acquisition practice. Any organisation that has a venue potential members can visit has a tangible advantage, and Longwood Gardens exploit this wisely and to the full, even inviting prospects to bring [...]
Social Media Tips for Real Estate
Thursday, May 7th, 2009Twitter, Facebook, LinkedIn, Oh my! We are all looking at ways to use these tools for business — successfully that is. But don’t panic, as the initial “buzz” is starting to calm, I, along with other top marketers in many industries, am seeing that social networks are just another marketing avenue to [...]
When Real Estate Photography = Big Fail
Monday, April 20th, 2009Imagine an ad for a local restaurant. In this ad are photos of the restaurant’s tasty dishes. One dish – let’s say it’s a roasted chicken with sautéed green beans and grilled, baby red potatoes (yum) – is pictured. The food itself looks delicious, healthy and is exactly what you’ve been craving. However, the plate [...]
3 Tips on Using Social Networks in Real Estate
Thursday, April 9th, 2009QuantumDigital teams have just returned from three major real estate trade shows hosted by Keller Williams Realty, Prudential and RE/MAX. We have also hosted more than 10 webinars in Q1 and are continuing to be asked for information on how real estate professionals can stay in contact with past customers and [...]
Promote Property Listings with Market Data
Wednesday, April 1st, 2009Many agents and brokers know that sending a Just Listed direct mail piece generates interest and calls, but how can one improve on a known format that already works well? Data! Many customers these days are asking their agents for more data and information about things like comps, school districts, etc. For some buyers, this [...]
2009 RE/MAX Convention – Day 2
Thursday, March 5th, 2009The buzz from Day 2 was all around the new RE/MAX website. Agents are very excited about the new layout and the ease of use over the current site.
Other highlights included:
Agents feel the various technologies that are currently available to them seem to keep getting better, making their lives easier.
A few agents stopped by the [...]
2009 RE/MAX Convention – Day 1
Wednesday, March 4th, 2009The 2009 RE/MAX annual convention kicked off with a bang yesterday! Anthony Gomez, Director of Business Solutions for QuantumDigital captured some of the highlights from the opening session.
Dave Liniger, Co-Founder and Chairman of the Board for RE/MAX International discussed the state of the real estate market from his perspective:
2009 has half the homes available that [...]