QuantumDigital, Inc. Earns G7 Master Printer Status
Monday, September 28th, 2009QuantumDigital is one of eight G7 Master Printers in Texas and one of the first and few pure digital printers worldwide to achieve this distinction.
What does G7 mean?
For corporate print buyers, brand managers and ad agencies, the distinction means that you and your clients can maintain brand integrity across all of your print projects. It [...]
Print, Internet and the Stimulus Package
Tuesday, March 10th, 2009No time for a long post this week! But I did want to share with you this article I ran across on the Print CEO blog by Cary Sherburne titled, “Print 2, Internet 19: The effect of the stimulus on the printing industry”
A quick search shows that the word “print” or a derivative shows up [...]
2009 RE/MAX Convention – Day 2
Thursday, March 5th, 2009The buzz from Day 2 was all around the new RE/MAX website. Agents are very excited about the new layout and the ease of use over the current site.
Other highlights included:
Agents feel the various technologies that are currently available to them seem to keep getting better, making their lives easier.
A few agents stopped by the [...]
The Direct Marketing Voice Links: 2-12-2009
Thursday, February 12th, 2009The Direct Marketing Voice: Integrate online video and offline marketing
Many are wondering how the online worlds and the offline work together to create a compelling marketing campaign. I came across a great example of a real estate broker using both video and offline campaigns to send potential new agents to their website.
MSNBC: Mailing & Fulfillment [...]
The Direct Marketing Voice Links: 2-4-2009
Wednesday, February 4th, 2009The Direct Marketing Voice: It’s Not Easy Staying Green
As marketers what should we be doing to lessen our environmental impact while preserving our financial sustainability?
MSNBC: A Marketing Home Run
In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans. “We do the small things like direct [...]
Taking Stock of Your Print Inventory
Tuesday, January 27th, 2009Once upon a time, I worked at a small collectibles company; that is to say, the company was both small in size and made small collectibles. However, there was one aspect of that business which was quite large—inventory. Not only was their warehouse chock full of unsold product, there were dozens of pallets with hundreds [...]
The Direct Marketing Voice Links: 1-27-2009
Tuesday, January 27th, 2009The Direct Marketing Voice: A Preliminary Look at How Business are Marketing Themselves in 2009
I’ve said it once before and now I’ll say it again-rather than focusing specifically on marketing spend, businesses should be reevaluating their marketing strategy.
PrintWeek: DM industry welcomes introduction of PAS 2020
The launch of PAS 2020, the direct mail (DM) industry’s environmental [...]
The Direct Marketing Voice Links: 1-16-2009
Friday, January 16th, 2009The Direct Marketing Voice: Timing is Key For Email Marketing
Most people today receive way more email than they can actually read. Millions, perhaps billions, of emails are deleted unread each day. The key to getting your emails opened and read is two-fold: (1) relevant content, and (2) timing.
inside direct mail: The Measurable Magic of Direct [...]
The Direct Marketing Voice Links: 1-13-2009
Tuesday, January 13th, 2009The Direct Marketing Voice: Direct Mail is Far From Dead
Before I throw down my reasons as to why I think direct mail is still alive and kicking, let me say that HubSpot’s post seemed to be ignited by an NPR article noting that the USPS is seeing less mail due to the crap economy.
Kiplinger: 4 [...]
The Direct Marketing Voice Links: 1-12-2009
Monday, January 12th, 2009The Direct Marketing Voice: Content Is King for Email Delivery
…the use of “free” (or any other term) in the subject line, does not operate in a vacuum and is dependent on other factors as to its effectiveness. If you send any email to a list of recipients who have not agreed to receive emails from [...]
The Direct Marketing Voice Links: 1-05-2009
Monday, January 5th, 2009The Direct Marketing Voice: Making Your Direct Mail More Cost-Effective in 2009
With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception.
PrinterComparison.com: Xerox researching ‘erasable’ technology
Inkless printing is the newest technology for sale in the printing [...]
The Direct Marketing Voice Links: 12-22-2008
Monday, December 22nd, 2008The Direct Marketing Voice: Green Delivery Methods
Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our [...]
Green Delivery Methods
Friday, December 19th, 2008Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our green initiative page. I’ll plan to go into [...]
The Direct Marketing Voice Links: 12-19-2008
Friday, December 19th, 2008The Direct Marketing Voice: The Next Wave in Residential Home Sales
We recently received a report from Steve Murray, Editor for REAL Trends, Inc. REAL Trends is a publishing and communications company considered to be a leading source of analysis and information on the residential brokerage industry and has served the real estate industry for 19 [...]
The Direct Marketing Voice Links: 12-18-2008
Thursday, December 18th, 2008Being Cutting-Edge in Calgary
In 2006 the University of Calgary decided to re-invent how its 30,000 students use all University documents by integrating everything into a single system. In a deal directly with Xerox, which is projected to save the University $12.6 million over seven years, students can use the system dubbed “Imagine” for all print, [...]