Posté par admin le June 10, 2009 – 8:21 am
Budgets looking up heading into 2010
via www.btobonline.com BtoB’s updated survey found that 65.7% of marketers will increase their online spending this year; 31.6% will boost spending on direct mail; and 26.0% will increase event spending. Within online marketing, 63.8% of respondents will increase spending on Web site development; 61.6% will increase e-mail marketing; 49.5% will increase search; and 46.2% will increase social media.
Save Time, Money, and Frustration: Generate Your OWN Leads
via www.submityourarticle.com WHAT IS THE SOLUTION? A GOOD MARKETING PLAN! I believe that in the long run the only way to get a steady stream of qualified (qualified meaning more than just being a carbon-based lifeform) leads is to put a multifaceted marketing plan in place. Such a system might consist of: DIRECT MAIL Now before you start groaning, “Oh, not THAT!” and telling me how much you blew on your last postcard campaign, allow me to explain.
Direct Response Postcards vs Content Postcards
via www.wordpressrocket.com What about small business? A lot of time, they subscribe to the idea that if they slap up a website and raise their hand in the air, the customers will come. Not much thought is put into the content or how their target market will perceive the message. Frequently, they will send out some form of direct mail-either a colorful postcard or sales letter/flyer.
Back on April 1st, we issued a press release that had all the trappings of an April Fools prank. But, as it is often said, good humor always contains a grain of truth. That grain of truth is now revealed by world-renowned space adventurer and video game developer Richard Garriott in a video interview from May 2008. Mr. Garriott had requested we keep this under wraps until well after his return from his stay aboard the ISS because of a time-sensitive magic trick involving the postcards. Watch and be amazed!
Now, we’re not absolutely sure, but we think QuantumDigital might very well be the first company to conduct a direct mail campaign through space. Anyone out there care to verify or dispute that claim?
Hiya! Yes, it’s that time again. But instead of a lengthy dissertation on something related to direct mail, this week I’ve decided to do a lengthy video on something related to direct mail! Well, not that lengthy… only 4 minutes or so. Enjoy!
So, what did you think? Should I do more blog posts this way? Or will my hopes of being the next viral video star be dashed upon the sharp rocks that line the shores of social media?
Just want to provide a wrap-up to the RE/MAX convention. On the final day, we had an opportunity to interview Marianne Parcher of RE/MAX Commitment in Canton, OH.
In the video, she shared the challenges her team faced while trying to manage in-house marketing for the last few years and how she realized there had to be an easier way. Currently, their process includes selecting a postcard, flyer, or other design, compiling a list, ordering paper and envelopes, printing labels and applying postage by hand.
She was excited to hear about the all-inclusive service that QuantumDigital provides with online selection of artwork, the ability to select a mailing list or upload her own personal target list, paper selection and the ability to determine the frequency of her mailings. But don’t take my word for it!
For further information, view our package page.
Posté par Luis Paez le March 11, 2009 – 2:16 pm
Recently, my home was burglarized and after the grief of losing several computer and electronic possessions, I started to think about how I would prevent this from happening in the future. Immediately, I bought a basic alarm protection package – but the more that I read about the subject, the more I am realizing that my neighbors are really the best type of protection. Even some co-workers who live in Round Rock, and consider it the safest city in the U.S., had to bear a rash of robberies conducted during broad daylight, and could stand some neighborhood co-operation.
I found a neighborhood website that referenced a checklist issued by the local police department on what to do to form a “blockwatch” or “neighborhood watch” and here are the first 3 steps:
- Talk with immediate neighbors and get their buy in as being part of a core group of people
- Contact your police department district representative office. They may be available to speak or consult with concerns.
- Design a flyer to promote the neighborhood meetings (but don’t place in the mailbox if it doesn’t have a stamp – the U.S. post office is touchy about this).
Reading those initial steps seem easy enough and at the very least will give neighbors more awareness of who you are and the existence of a neighborhood group. The thing that struck me as very “old world” was handing out flyers door to door. It would take 1/10th the time to just use a postcard and the MapMail product. Just draw out your neighborhood boundaries on a Google map and send a simple announcement card, completely online.
If you want to get a little more advanced, or just wanted to commiserate with homeowners about all the renters in your neighborhood, you could even set up a simple demographic filter like the one below, so you only contact homeowners.
After the first few meetings, you’ll likely have enough email addresses that you can just create a small email list to contact the active neighbors. But there may be a need to do new mailings every few months just to involve those new to the neighborhood or whose interest level changes. Anyway, knowing your neighbors is valuable not just in terms of security, but also in creating a sense of community for yourself and for your family. (Wow, can you tell I’m about to be a new dad? 
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