Landing Page Design Best Practices
Monday, November 2nd, 2009Six Tips to Improve Conversion
In preparation for the “Leverage Search and Ye Shall Be found” webinar that I’m serving on this Thursday, I was on the hunt for tried and true best practices for landing page designs. Not just any tips, but landing page design tips to improve conversion. After all, isn’t that what all [...]
Twitter vs Postcards: The Emotional Impact
Friday, July 10th, 2009If you run a business, you may have heard that social media can help your website in terms of SEO and web traffic. However, consider the impact of a postcard alongside a message sent by a social media such as Twitter. In your own life, think back to SMS or Twitter messages that you received [...]
The Direct Marketing Voice Links 7-7-2009
Tuesday, July 7th, 2009Email and Social Media – 7 tips for getting the most out of your campaigns
via blog.marketo.com Use Similar Voice:Your brand has a personality. Let it shine through both social media and email,but make sure they both have the same mood and tone. Don’t let emails be boringwhile social media posts are fun and edgy. Instead, [...]
Catering to your Tribe’s Needs (a.k.a. Customer Needs)
Wednesday, June 17th, 2009You may have heard of Seth Godin’s 1998 book called Tribes: We need you to lead us, as it’s slightly popular being the #1 bestselling book in Amazon’s Psychology > Leadership category, and #7 in the Business > Leadership category. It seeks to describe the changing nature of our social relationships in business and marketing. [...]
The Direct Marketing Voice Links 6-10-2009
Wednesday, June 10th, 2009Budgets looking up heading into 2010
via www.btobonline.com BtoB’s updated survey found that 65.7% of marketers will increase their online spending this year; 31.6% will boost spending on direct mail; and 26.0% will increase event spending. Within online marketing, 63.8% of respondents will increase spending on Web site development; 61.6% will increase e-mail marketing; 49.5% [...]
Postcards in Space!
Tuesday, April 21st, 2009Back on April 1st, we issued a press release that had all the trappings of an April Fools prank. But, as it is often said, good humor always contains a grain of truth. That grain of truth is now revealed by world-renowned space adventurer and video game developer Richard Garriott in a video interview from [...]
Revelations: Portrait of a Direct Mail Campaign
Tuesday, April 14th, 2009Hiya! Yes, it’s that time again. But instead of a lengthy dissertation on something related to direct mail, this week I’ve decided to do a lengthy video on something related to direct mail! Well, not that lengthy… only 4 minutes or so. Enjoy!
So, what did you think? Should I do more blog posts this way? [...]
2009 RE/MAX Convention: Agent Shares Key Marketing Challenges
Thursday, March 12th, 2009Just want to provide a wrap-up to the RE/MAX convention. On the final day, we had an opportunity to interview Marianne Parcher of RE/MAX Commitment in Canton, OH.
In the video, she shared the challenges her team faced while trying to manage in-house marketing for the last few years and how she realized there had to [...]
Creating a Neighborhood Association or Blockwatch Party
Wednesday, March 11th, 2009Recently, my home was burglarized and after the grief of losing several computer and electronic possessions, I started to think about how I would prevent this from happening in the future. Immediately, I bought a basic alarm protection package – but the more that I read about the subject, the more I am realizing that [...]
Picture Yourself a Looser… How Not to Use Direct Mail
Monday, February 16th, 2009Last week, a coworker brought to my attention a direct mail postcard that is a great example of ineffective direct marketing. This piece, in my opinion, is terrible for marketing but great for laughs. I feel compelled to break down the copy and design elements of this postcard and share my thoughts with you. Hopefully, [...]
Bigger is Not Necessarily Better
Tuesday, February 10th, 2009Everyone knows that everything’s bigger in Texas. Then there’s big oil, big hair, Big Country and Big Ben. But just because these things are bigger doesn’t automatically mean they’re better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6″x11″ postcards (at QuantumDigital, we [...]
Direct Mail is Far From Dead
Monday, January 12th, 2009I was searching around on Twitter today for interesting commentary on direct mail when I came across a tweet by @Malayna. Her post simply stated ‘Yes, direct mail is dying.’ Of course, I was compelled to investigate why she was so convinced that this medium was on its way down. Her comment (misinformed, in my [...]
The Direct Marketing Voice Links: 1-08-2009
Thursday, January 8th, 2009The Direct Marketing Voice: Should Your Direct Marketing be in a Recession?
One of the best ways to plan for your business’ future is to learn from the mistakes of others. In a study of 600 “B2B” companies from the years 1980 to 1985, it was found the firms that maintained or increased their advertising spend [...]
Secrets of Successful Postcard Design
Thursday, December 4th, 2008Inside Direct Mail published an article this month titled, “Ways to Design Successful Postcards.” I have to agree with many of the points they mention, even if it would have been nice to get some actual customer case studies or statistics. However, the main point I wanted to comment on really had nothing to do [...]