The Worst Direct Mail Postcard?
Thursday, December 3rd, 2009I am going to use a postcard that my wife received in the mail as an example that might be good to share with a wider audience. I typically want to support small hispanic-owned businesses, so in this case I’m going to hide easily identifyable information to protect their identity. There are two main reasons [...]
Eric Cosway talks about MLS Integration, Social Postcards, and 1-to-1 Postcards – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, shares with us some of the new products and services QuantumDigital has launched for real estate brokers and agents; MLS Integration, Social Postcards, and 1-to-1 Postcards, at the NAR 2009 Convention in San Diego.
Are you kidding me? 50,000 an hour??
Friday, August 28th, 2009Eric Cosway lets us know exactly how QuantumDigital can process 50,000 mail pieces an hour, track them, and generate metrics with a high degree of accuracy.
All Direct Marketing is Local
Tuesday, March 24th, 2009I got a postcard in my mailbox last week…nothing unusual about that. Since I’ve been in the direct marketing business for a little more than a decade, I tend to pay attention to anything my family gets in the mail. Actually, my wife Wendi typically manages that process and leaves the most interesting items next [...]
Picture Yourself a Looser… How Not to Use Direct Mail
Monday, February 16th, 2009Last week, a coworker brought to my attention a direct mail postcard that is a great example of ineffective direct marketing. This piece, in my opinion, is terrible for marketing but great for laughs. I feel compelled to break down the copy and design elements of this postcard and share my thoughts with you. Hopefully, [...]
Bigger is Not Necessarily Better
Tuesday, February 10th, 2009Everyone knows that everything’s bigger in Texas. Then there’s big oil, big hair, Big Country and Big Ben. But just because these things are bigger doesn’t automatically mean they’re better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6″x11″ postcards (at QuantumDigital, we [...]
The Direct Marketing Voice Links: 1-08-2009
Thursday, January 8th, 2009The Direct Marketing Voice: Should Your Direct Marketing be in a Recession?
One of the best ways to plan for your business’ future is to learn from the mistakes of others. In a study of 600 “B2B” companies from the years 1980 to 1985, it was found the firms that maintained or increased their advertising spend [...]
Direct Mail Postcards As Sales Support For Customer Retention
Monday, January 5th, 2009Like most of us, I get a lot of direct mail in my mailbox. Most of the time I’m not impressed or moved to action by the pieces. Some may have minimal personalization on them—like my name—but overall they’re still pretty generic. They don’t mean anything to me, except maybe a lesson on what not [...]
Making Your Direct Mail More Cost-Effective in 2009
Friday, January 2nd, 2009With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception. However, direct marketing media expenditures are forecasted to outpace general advertising in both 2008 and 2009 and, even during our economic slowdown, are expected to [...]
Three Little Letters – The Art of Acronyms
Tuesday, December 16th, 2008Hey, want to spark an instant and lively debate? Walk into your next meeting or family gathering and say these three little letters: M-L-M. Chances are you’ll trigger a wave of rolling eyes, a collective groan, shouts of “pyramid scheme” or, if you’re really lucky, you’ll clear the entire room!
Taken at face value, the individual [...]