Women Want a Personalized World
Wednesday, April 28th, 2010There’s an interesting consensus as society settles into
understanding what a personalized experience means. It means we’re creating a “world” (i.e. consumer experience) that’s tailored to you.
In the online ad space, one marketing agency, Q Interactive , conducted a study regarding online ads that were served up based on behavioral data:
Women’s Channel, an agency that researches [...]
Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
DMA 2009 and Optimizing Direct Mail
Monday, August 24th, 2009Eric Cosway, CMO of QuantumDigital, talks about this year’s DMA conference and optimizing direct mail.
The “Auto-personalize Your Mailing” Mailing
Wednesday, August 19th, 2009I have to say, this is a clever idea. As a campaign to promote the ad agency Rapp, and their new name/image, Rapp sent out this interesting piece which consisted of a “box” which contained a button. That button, once you pushed it down, rubber stamped the recipient’s name onto the top of the letter. [...]
The Direct Marketing Links 7-28-2009
Tuesday, July 28th, 2009Online Retailers Rely on Personalized Direct Mail to Boost Sales
via thedirectmarketingvoice.com I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized [...]
Online Retailers Rely on Personalized Direct Mail to Boost Sales
Monday, July 27th, 2009I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized direct mail containing relevant content is extremely effective in driving traffic online, generating [...]
The Direct Marketing Voice Links 7-23-2009
Thursday, July 23rd, 2009A Case for Personalization [Case Study]
See how Move, Inc. leveraged personalization and technology to help real estate agents attract new business, increase response rates from leads and generate revenue despite a struggling real estate market.
19 Your Guide to an Effective Real Estate Marketing
via www.real-estate-news-articles.com Most of us find ourselves having a tough time writing [...]
I’ve Got to Say it Again… Direct Mail is Far From Dead
Tuesday, July 14th, 2009On a recent MarketingSherpa blog post, the author, Adam T. Sutton, summarizes a conversation he had with Gordon Borrell, CEO of Borrell Associates, regarding the decline of direct mail. You can read the post here.
I think that Borrell is missing an important shift in direct mail marketing today and his point of view seems skewed [...]
Big Props to Personalized Direct Marketing
Friday, June 19th, 2009So I guess when you’re featured in a “brag room” it’s considered OK to brag right? Leave it to the Marketing Director to brag about her team being featured for creating a best-in-class multi-touch, personalized direct mail campaign. The team may shake their heads at me, but I just can’t help [...]
Managing Web Responses – When to use a PURL, GURL or CURL
Thursday, June 11th, 2009These days some marketers are talking about more advanced ways of using the web to track recipient responses. There are a few new ways of using a webpage to customize the user experience when your audience member visits your website, but before we go into those, I want to cover the standard forms of landing [...]
The Direct Marketing Voice Links 6-5-2009
Friday, June 5th, 2009Self-Defense Tips for Your Budget
via www.delivermagazine.com Don’t look now, but budget cutters are greedily eyeing your department. And, in lean times, there is nothing quite like a marketing budget to set off their inner Pavlovian bell. Good luck reasoning with them. You can try explaining that marketing creates sales, and that cutting back in a [...]
Direct Mail Isn’t Dead
Friday, May 29th, 2009I am seeing a lot of chatter these days on Twitter indicating that direct mail is a dying medium. Not dying; however, the landscape has been changing and that is where I want to focus. Many of the businesses I have spoken to this year indicate they’ve had a bad experience with [...]
Revelations: Portrait of a Direct Mail Campaign
Tuesday, April 14th, 2009Hiya! Yes, it’s that time again. But instead of a lengthy dissertation on something related to direct mail, this week I’ve decided to do a lengthy video on something related to direct mail! Well, not that lengthy… only 4 minutes or so. Enjoy!
So, what did you think? Should I do more blog posts this way? [...]
Newspapers vs. Online News: Is there a middle ground?
Wednesday, January 14th, 2009Knowledge@Wharton recently painted a gloomy portrait of the newspaper industry’s shrinking readerships and revenues, citing the recent bankruptcies of the Los Angeles Times and the Chicago Tribune, amongst others. They cite that newspapers’ main challenge is that people are not willing to pay for news that they can find online. Online aggregators like Google [...]