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Is there Interactive Marketing Burnout?

Wednesday, December 30th, 2009

It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm.  This is the way it should be – no one should be in my home looking over my shoulder as I open my mail.  It’s a question of place, and privacy. Direct mail gives us the time [...]

Driving Online Conversations

Wednesday, August 26th, 2009

Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.

Marry Direct Mail and Online with “Pre-Conversions”

Friday, June 19th, 2009

There has been alot of talk about combining online marketing and direct mail, but execution has been more difficult than expected. Combining the two marketing channels has been difficult because of the inherent technology differences in traditional direct mail versus newer and more technological online solutions.
Online marketing is very attractive because it is usually [...]

Can Sending Direct Mail Boost Website ROI?

Monday, May 11th, 2009

There are a lot of online advertising, marketing and SEO options available to help build brand awareness and drive traffic to a business’ website. To list a few, there’s the use of email marketing, contextual ad space, social networking sites, blogs, pay-per-click advertising, viral video… well, you get the point. The availability of all these [...]

The Eyes Have It

Tuesday, May 5th, 2009

Being the visual thinker that I am, it always fascinates me to see any kind of study that involves the eye.  Eye tracking is nothing new.  The earliest experiments date back as far as the 1800’s, where it was originally used to better understand how people read.  These days, it is commonly used in applications [...]

Selecting a Firm to Help With SEO

Wednesday, February 25th, 2009

I get a lot of requests from friends to help them with SEO (Search Engine Optimization).  SEO is not my main area of expertise, but I do have to know a fair amount about it for my job.
One of the main questions that I get from people about SEO is “how can I get my [...]

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