QuantumDigital Helps Santa Deliver Christmas Wishes to Children in Need
Wednesday, December 9th, 2009It feels so good to help those in need all year round, and we do so by participating with Mobile Loaves & Fishes and Angel Tree Prison Fellowship among others. But I’ll admit it feels exceptionally good to bring a smile to a child’s face during the holiday season. I can just imagine the look [...]
IBM’s First Impression
Wednesday, November 25th, 2009I recently went to a tradeshow where the expo hall was filled with interesting vendors introducing new products and services. The marketing materials often attract your eye… but it was interesting to see who “skimped” on their marketing and branding. I took a photo of the materials from the trade show below, try to pick [...]
Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
The Direct Marketing Voice Links 6-15-2009
Monday, June 15th, 2009Self-Defense Tips for Your Budget
via www.delivermagazine.com Don’t look now, but budget cutters are greedily eyeing your department. And, in lean times, there is nothing quite like a marketing budget to set off their inner Pavlovian bell.
Good luck reasoning with them. You can try explaining that marketing creates sales, and that cutting back in a [...]
The Direct Marketing Voice Links 5-19-2009
Tuesday, May 19th, 2009How to Write Copy for Short Attention Spans
via www.copyblogger.com No matter how gripping your sales copy is, it’s an unfortunate fact that the majority of people will only read the first few lines of it. Does that mean all the effort you poured into the perfect call to action is wasted? Not at all! [...]
Recession Marketing Example 1 – Money and Price
Wednesday, May 13th, 2009The billshrink blog recently outlined “12 ways companies are reacting to the recession“, and a few of us here at the Direct Marketing Voice thought these examples good enough to outline one by one in greater detail. I’m going to start with the first one mentioned which was “explicit” mentions of money or savings. Just [...]
The Direct Marketing Voice Links 4-28-2009
Tuesday, April 28th, 2009The Future of On-demand Print Technology is Here
Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future [...]
The Future of On-demand Print Technology is Here
Monday, April 27th, 2009Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future of marketing and advertising.
Earlier this year, Time [...]
The Direct Marketing Voice Links 4-27-2009
Monday, April 27th, 2009Synchronous vs Asynchronous
via thedirectmarketingvoice.com Earlier today I needed to find out if a bounced email occurred synchronously or asynchronously. During the course of my research, the thought occurred to me that the difference between synchronous and asynchronous bounces is probably fairly unknown among email marketers, but knowing the difference would probably come in handy
TH – [...]
Improving Audi’s (or any company’s) Service Communication
Wednesday, April 22nd, 2009Since Audi tends to be a high quality brand and their communications are typically very high quality as well, from a marketing perspective I was disappointed to see that they missed an opportunity to engage with me on a more personal level. Many companies struggle with their customer service communication, but even with those that [...]
My Business Card is Better Than Yours… But, Why Do I Have One?
Monday, April 13th, 2009Unless you and your buddies are going to sit around a table, American Psycho style, and compare the subtle qualities that differentiate your business cards from everyone else’s, ask yourself why you have or need a business card.
I’m saying this, because, after watching a video of an extremely obnoxious guy explain why all business cards [...]
The Direct Marketing Voice Links 4-10-2009
Friday, April 10th, 20093 Tips on Using Social Networks in Real Estate
via thedirectmarketingvoice.com Today, I’ll focus on just 3 tips that you can take and start using today. I can’t take credit for all of them, so I’ll include some links to other resources that will definitely help you on your quest for valuable information. My first tip [...]
Promote Property Listings with Market Data
Wednesday, April 1st, 2009Many agents and brokers know that sending a Just Listed direct mail piece generates interest and calls, but how can one improve on a known format that already works well? Data! Many customers these days are asking their agents for more data and information about things like comps, school districts, etc. For some buyers, this [...]
The Direct Marketing Voice Links 3-31-2009
Tuesday, March 31st, 2009Innovative Marketing Tactic or Ridiculous Attempt for Attention?
via thedirectmarketingvoice.com I recently came across an article describing Kentucky Fried Chicken’s latest buzz-marketing effort. The company has put a call out to five of the United States’ major cities asking them to allow the fast-food fried chicken chain to “re-fresh” their streets. What does this mean exactly?
Creating [...]
The Direct Marketing Voice Links 3-30-2009
Monday, March 30th, 2009Video In Email
via thedirectmarketingvoice.com I was reading this fantastic post over at email-marketing-reports.com, about using video in email marketing. I was under the impression that email marketing is not really ready for embedded video, and the post corroborates what I thought, but the post reminded me that there are other ways to get video [...]