The Direct Marketing Voice

Tag Archives: non-profit

The Direct Marketing Voice Links 6-26-2009

Posté par admin le June 26, 2009 – 9:27 am

via www.theagitator.net Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. … Chuck’s been around awhile, and his firm directed the Obama campaign’s direct mail fundraising efforts. Many of us probably have the impression, from the breathless reporting at the time, that all of Obama’s money was raised online … but A.B Data raised $108 million for Obama throught the mail. I don’t know about you, but that number makes me pay attention!

Consumed – Hyatt’s Random Acts of Generosity – NYTimes.com

via www.nytimes.com In the days ahead, managers and employees of the Hyatt hotel chain will be doing favors for some of their customers. Maybe they always did them, but these favors will be different: they will be what Hyatt Hotels’ C.E.O., Mark Hoplamazian, has called “random acts of generosity,” like unexpectedly picking up the tab for your hotel-bar drinks or hotel-spa massage.

4 missteps that can ruin your e-mail content :: BtoB Magazine

via www.btobonline.com Marketers are quickly learning—if they don’t already know—that the more targeted their e-mail content is, the higher the likelihood that their messages will be opened and read. Many looking to increase their e-mail relevance quotient may turn to dynamic content as a panacea. There are several stumbling blocks, however, that can trip up even the most seasoned e-mail veteran.

7 Killer Email Marketing Subject Line Tips

via www.seohosting.com In email marketing, the subject line is the most important part of your message. Without a killer subject line, your recipients will probably never even open your email. Worse yet, a really bad subject line could land you in the spam folder. So, knowing that the main the objective of your subject line is to get the reader to open the email, here are some tips to help you create click-worthy subjects. 1. Avoid spammy words… 2. Keep it short…

The Direct Marketing Voice Links 6-1-2009

Posté par admin le June 1, 2009 – 9:15 am

dans News & Trends

Act prompty on leads for better conversions

via www.dmnews.com There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down economy. I would like to share three quick reasons why calling leads immediately will better serve your company.

Amnesty International Croatia: The plate

via adsoftheworld.com Advertising Agency: HYPE, Zagreb, Croatia; Creative Director: Tonci Klaric
Art Directors: Mislav Vidovic, Tonci Klaric

Cadbury’s Creme Egg Twisted: DM

via adsoftheworld.com CMW unveils its new ‘Goo on the Loose’ campaign for the Creme Egg Twisted bar – the chaotic brother to the Cadbury Creme Egg. Activity begins with a direct mail ‘security strongbox’ sent to hardcore ‘Goo’ fans – who talk about the brand on social networking sites. The strongbox carries Twisted bars, however the recipient will spot an empty wrapper amongst the bars and a hole in the bottom where one has escaped. The recipient is then challenged to become an agent of the CIA (Cadbury’s Intelligence Agency) and track down the escaped bars. Online advertising of the Twisted bar creating mayhem will also direct potential agents to the site.

Direct Mail Isn’t Dead

via thedirectmarketingvoice.com I am seeing a lot of chatter these days on Twitter indicating that direct mail is a dying medium. Not dying; however, the landscape has been changing and that is where I want to focus.

Starting Small With SMS

via thedirectmarketingvoice.com Due to the expected explosion in mobile users worldwide, there is a huge rush to jump on the Mobile/SMS band wagon these days. It seems that every company is rushing to create some new mobile application or SMS service that will rival the almost instant ubiquity of Twitter.

The Direct Marketing Voice Links: 1-14-2009

Posté par admin le January 14, 2009 – 9:45 am

dans News & Trends

The Direct Marketing Voice: Direct Mail and the Art of War

As conditions change, we must vary our approach accordingly in a sensible manner. That is why targeted demographics, variable data printing and digital print-on-demand services aren’t just part of the future of direct mail, they ARE the future.

DIRECT Magazine: Glimpses at the Future of Direct Marketing

Commercial and nonprofit marketers spent roughly $177 billion on direct marketing in 2008, accounting for more than 52% of U.S. advertising expenditures, according to the Direct Marketing Association. Direct marketing employs about 1.6 million people.

TMCNet: DMA: Direct Marketing Future is Customer-Empowered

With the economic collapse, direct marketers, including those that rely on contact centers, are understandably unclear about what 2009 and beyond will bring. In response the Direct Marketing Association has taken a hard look into what lies ahead for direct marketing over the next five to 10 years.

One Stop Click: Email marketing take-up ‘growing’

Enterprises are increasingly turning to email marketing in the current uncertain economic climate, it has been revealed.

Email More Efficient than Direct Mail?

Posté par Eric Welch le December 5, 2008 – 2:27 pm

dans Direct Mail Marketing, Email Marketing, Marketing Strategy

As I was scanning the headlines this morning, enjoying a tasty room-temperature Monster MIXXD energy drink, I came across an article in DMNews about a non-profit health organization which has found email to be more effective than direct mail as a means to increase its web traffic:

As a nonprofit organization, TNA needs to make the most of its budget to keep its communications program running smoothly. Having originally used direct mail to reach members, TNA recognized the need to move to email to be more cost efficient.

Now, one might be inclined to think this would be true across the board. Perhaps an indication of an emerging trend, a massive swing away from ponderous physical mail pieces towards the zippy 1’s and 0’s of electronic messaging. But riddle me this: If email is indeed more cost efficient and better at driving web traffic, why is direct mail still around and going strong? An article I found at FundRaising Success had this to say:

The challenge for each organization is to create a strategy that best reaches its membership goals. This means constantly testing the most effective use of online leads while continuing to utilize the known benefits of traditional direct mail campaigns.

What’s this? Could it be that a combined strategy of direct mail and email marketing might get more results than either method on its own? We at QuantumDigital already know the answer to that one, but we’d love to hear your comments and opinions. Share with us!