The Direct Marketing Voice Links 6-26-2009
Friday, June 26th, 2009Chuck Pruitt Is Mad! | The Agitator
via www.theagitator.net Chuck Pruitt of A.B Data thinks the dire predictions of the death of direct mail are groundless. … Chuck’s been around awhile, and his firm directed the Obama campaign’s direct mail fundraising efforts. Many of us probably have the impression, from the breathless reporting at the [...]
The Direct Marketing Voice Links 6-1-2009
Monday, June 1st, 2009Act prompty on leads for better conversions
via www.dmnews.com There has been a longstanding debate over whether to immediately act on leads or to nurture them before handing them off to sales. While it is understandable, there are, in practical terms, very few advantages to waiting before acting on a lead — especially in a down [...]
The Direct Marketing Voice Links: 1-14-2009
Wednesday, January 14th, 2009The Direct Marketing Voice: Direct Mail and the Art of War
As conditions change, we must vary our approach accordingly in a sensible manner. That is why targeted demographics, variable data printing and digital print-on-demand services aren’t just part of the future of direct mail, they ARE the future.
DIRECT Magazine: Glimpses at the Future of Direct [...]
Email More Efficient than Direct Mail?
Friday, December 5th, 2008As I was scanning the headlines this morning, enjoying a tasty room-temperature Monster MIXXD energy drink, I came across an article in DMNews about a non-profit health organization which has found email to be more effective than direct mail as a means to increase its web traffic:
As a nonprofit organization, TNA needs to make the [...]