For many marketing and advertising agencies it’s a constant challenge to maintain healthy business growth, especially as clients are pumping the breaks on spending. There are lessons to be learned, however, that can help you prepare for changes in the quickly evolving advertising and marketing landscape and find long-term growth opportunities.
Some of these lessons were shared during QuantumDigital’s 2011 Marketing Innovation & Discovery Summit. Highlights from the summit are available in a new whitepaper titled, “When Business Slows Down, Agencies Look Forward.” The whitepaper download is free and offers the following information:
- 7 factors that lead to stalled business growth
- 3 essential questions to ask before starting any campaign
- Why metrics and tracking are more important now than ever
- Mobile and location-based marketing trends, and more.
Read More »
Whether or not you attended this year’s Marketing Innovation & Discovery Summit, we thought it would be worthwhile to share one of our own integrated marketing stories; a case study of QuantumDigital’s efforts to drive attendance for the event.
As with any campaign, there are successes and improvements that could be made. Our hope is that you consider our successes and lessons learned when planning your next campaign.
Whether you are an invitation recipient or a valued reader of The Direct Marketing Voice, we’d love your comments regarding which campaign tactic(s) grabbed your attention.
.
OBJECTIVES:
QuantumDigital’s Marketing Innovation & Discovery Summit is an invitation-only, intimate gathering of executive leaders from top agencies and world-recognized retail brands. The purpose of the event is to educate, inform, and share ideas that will help agencies grow business amidst a rapidly evolving direct marketing landscape. Read More »
How are real estate professionals, small businesses, and consumers using social media? Mashable published an interesting infographic that reveals current trends and some ripe opportunities for marketers not presently engaged on a wider range of social channels. For instance, real estate professionals that are not on YouTube are leaving on the table the chance to connect with potential buyers and sellers. The infographic report noted that, while a majority of homeowners say “they’re more likely to list” with a realtor that uses video as part of their marketing mix, only 12 percent of real estate industry professionals even have YouTube accounts. And, small businesses don’t seem to be using that social channel any more that real estate agents. The report shows that only 10 percent do.
Source: Mashable Infographics, created by Alexis Lamster
Consumers today are visual. Their activity on sites like Facebook, Twitter, and YouTube suggest that they’ve acclimated to accepting information in short pops; small bits that are easy to digest and share. If a picture is worth a thousand words, imagine how much a video could be worth to both the consumer and for the marketer. Read More »
This year’s Marketing Innovation & Discovery Summit, presented by QuantumDigital, brought together leaders from top advertising agencies and world-recognized brands to share valuable information about the tools, technologies, and strategies that are shaping the future of direct marketing communications. The breadth and wealth of ideas exchanged was so great that I often find myself looking back at my notes and re-watching the recorded sessions to pull out more wonderful nuggets of information.
Here are some highlights:
“Speed of adoption of technologies is rapidly increasing. This presents many opportunities for success and/or failure.” – Jeff Swystun, CCO of DDB Worldwide
Jeff Swystun cites changes in marketing audience: First there was the pre-consumer era. This generation believed everything that they were told/sold. Next came the consumer era which were focused on buying the next best thing. They questioned authority and embraced new technologies to communicate with peers. Now, we are in the post-consumer era. Audiences are choosing which marketing messages to NOT listen to.
Word of mouth and peer-to-peer recommendations have never been more important than now. Sixty percent of the 500 billion media impressions today are shared on Facebook. And, that trend is still in its beginning stages: 16 percent of online users generate 80% of the 500 billion impressions.
Data is the new currency. Value is in the data that’s being shared, collected, used to target consumers. Read More »
Top-level executives from respected advertising and marketing agencies along with leaders from world-recognized retail brands will meet in Austin tomorrow (April 19, 2011) for the 2011 Marketing Innovation & Discovery Summit. Although it’s an invitation-only event, you too will have a chance to get tuned in to the latest communication strategies and digital technologies that will rock direct marketing in the coming years. Read More »
