Demographically Speaking, How Do You Spend Your Time Each Day?
Monday, August 17th, 2009For this week’s post, I wanted to share a fun interactive chart containing data collected from The American Time Use Survey. The survey identifies what Americans spend their time doing each day. The chart also allows users to break down data based on demographics.
Not only is this chart a bit of eye candy, but marketers [...]
The Lighter Side of Social Media
Tuesday, April 7th, 2009As we all embrace, or attempt to embrace, social media as part of our marketing mix, it never hurts to take a few steps back and look at this phenomenon through clown-colored glasses. Here are a couple of hilarious videos to brighten your otherwise tiresome day:
Ramp Up Business Through Relevant Affiliate Marketing Strategies
Monday, March 23rd, 2009With all the emerging media and new marketing trends developing, a lot of marketers seem to be forgetting about the good old fashioned ways of driving revenue and retaining customers. There tends to be a singular approach to advertising businesses – an ‘everyone fend for themselves’ way of thinking – at least, that’s what I’m [...]
The Direct Marketing Voice Links: 2-10-2009
Tuesday, February 10th, 2009The Direct Marketing Voice: The Value of ‘Free’ in Direct Marketing
As I think we all know, in marketing ‘free’ is a word with double meaning. It’s also a valuable marketing tactic that businesses embrace to attract new leads, retain existing customers and boost full-price sales.
BtoB: Database face-to-face
Our expert panel discusses dramatically changing business models, care [...]
The Direct Marketing Voice Links: 1-29-2009
Thursday, January 29th, 2009The Direct Marketing Voice: HBO’s Compelling Campaign & Missing Community
What HBO did not do well was to use this incredible marketing effort to continue a community. When you visit the www.poweroftheletter.com website today, it goes nowhere. This is really astounding considering that the campaign began less than a year ago.
Forbes: QuantumDigital Hosts Educational Sessions on [...]