Landing Page Design Best Practices
Monday, November 2nd, 2009Six Tips to Improve Conversion
In preparation for the “Leverage Search and Ye Shall Be found” webinar that I’m serving on this Thursday, I was on the hunt for tried and true best practices for landing page designs. Not just any tips, but landing page design tips to improve conversion. After all, isn’t that what all [...]
QuantumDigital Receives Two Marketing Excellence Awards
Thursday, March 19th, 2009I’m excited to announce that the QuantumDigital team has been awarded two NAPL marketing excellence awards. Read the full story.
The awards were received in two categories:
Digital Marketing: Bronze Award, Finding Your Perfect Prospect
Sales Support, Lead Generation: Silver, Finding Your Perfect Prospect
The entry highlighted the use of multiple media types to drive booth traffic to the [...]
Creating a Neighborhood Association or Blockwatch Party
Wednesday, March 11th, 2009Recently, my home was burglarized and after the grief of losing several computer and electronic possessions, I started to think about how I would prevent this from happening in the future. Immediately, I bought a basic alarm protection package – but the more that I read about the subject, the more I am realizing that [...]
Direct Mail is Far From Dead
Monday, January 12th, 2009I was searching around on Twitter today for interesting commentary on direct mail when I came across a tweet by @Malayna. Her post simply stated ‘Yes, direct mail is dying.’ Of course, I was compelled to investigate why she was so convinced that this medium was on its way down. Her comment (misinformed, in my [...]
Making Your Direct Mail More Cost-Effective in 2009
Friday, January 2nd, 2009With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception. However, direct marketing media expenditures are forecasted to outpace general advertising in both 2008 and 2009 and, even during our economic slowdown, are expected to [...]
Smarter Marketing During a Recession
Monday, December 8th, 2008For the past year, I’ve been hearing businesses ask the same question over and over again: “How should we cut advertising and marketing budgets to help us through the recession?” The answer is – you shouldn’t.
During tough times like these, the immediate reaction for businesses is often to give the axe to marketing budgets. Apparently, [...]
Visual Data Mapping a Hit at 2008 REALTORS Conference
Monday, November 17th, 2008I just recently got back from sunny Orlando (actually it wasn’t sunny at all) for the 2008 REALTORS® Conference & Expo hosted by the National Association of REALTORS (NAR), and the show was quite successful. I must admit though, the highlight of this conference (in my somewhat biased opinion) was QuantumDigital ’s debut of its [...]