Gladwell’s Tipping Point in Haiku
Friday, March 27th, 2009As an homage to the insightful book, The Tipping Point by Malcolm Gladwell, I’m going to attempt to write a summary in haiku (Japanese poetry style consisting of three lines of 5, 7 and 5 syllables respectively) that summarizes the essence of mastering a changing environment. All right, here it goes:
Talk to certain “Few”
Make [...]
Social Media is Useless
Wednesday, March 25th, 2009This post is mostly aimed at those “pure” social media experts, who claim that anything short of investing totally in social media is a backward and doomed approach. There’s been a bit of backlash against social media experts, and this is close to that spirit, but also hopefully constructive. My primary point is that social [...]
David Meerman Scott on working with Agencies
Wednesday, March 18th, 2009The QuantumDigital marketing team is sharing a book by David Meerman Scott called The New Rules of Marketing and PR, and generally find it to be a good read. As part of a new book tour, David promotes his newest book, World Wide Rave, by filming this short spoof of his experience interacting with agencies [...]
Creating a Neighborhood Association or Blockwatch Party
Wednesday, March 11th, 2009Recently, my home was burglarized and after the grief of losing several computer and electronic possessions, I started to think about how I would prevent this from happening in the future. Immediately, I bought a basic alarm protection package – but the more that I read about the subject, the more I am realizing that [...]
Blogger Business Cards
Wednesday, March 4th, 2009Walking in our production area, I noticed one of our customers is printing business cards – not with their company’s name – but rather with their blog referenced on it. I thought this was rather odd, but after some searching, I found that many veteran bloggers find it a must to have their own blogging [...]
Integrate Twitter & LinkedIn into a Real Estate Marketing Plan
Wednesday, February 25th, 2009As we enter a new era of real estate marketing, many Realtors and other professionals are relying on a new set of tools to keep in contact with their clients and sphere of influence (SOI). Perhaps two of the more popular social media tools being used in business today are Twitter and LinkedIn. In tomorrow’s [...]
Get Your 2009 NCAA March Madness Schedule Now
Wednesday, February 18th, 2009March Madness is just a few weeks away now, with the Final Four scheduled for April 4th. On the NCAA website there is already an official bracket posted here. Usually your office printer isn’t appropriate for a high quality schedule that you’ll be looking at for the next 6 weeks – so you may want [...]
Integrate online video and offline marketing
Wednesday, February 11th, 2009Many are wondering how the online worlds and the offline work together to create a compelling marketing campaign. I came across a great example of a real estate broker using both video and offline campaigns to send potential new agents to their website.
The first step, is to simply record a video. (See below for a [...]
How Not to Create Health Marketing Flyers
Wednesday, January 21st, 2009Today I was healthy. A visit to my doctor yielded a lower weight than last year’s and better blood pressure scores. The doctor even recommended a flu shot even though here in Austin temperatures are back to the 70’s and the risk of flu is diminishing every week. Just to be safe, [...]
Newspapers vs. Online News: Is there a middle ground?
Wednesday, January 14th, 2009Knowledge@Wharton recently painted a gloomy portrait of the newspaper industry’s shrinking readerships and revenues, citing the recent bankruptcies of the Los Angeles Times and the Chicago Tribune, amongst others. They cite that newspapers’ main challenge is that people are not willing to pay for news that they can find online. Online aggregators like Google [...]
The Direct Marketing Voice Links: 1-08-2009
Thursday, January 8th, 2009The Direct Marketing Voice: Should Your Direct Marketing be in a Recession?
One of the best ways to plan for your business’ future is to learn from the mistakes of others. In a study of 600 “B2B” companies from the years 1980 to 1985, it was found the firms that maintained or increased their advertising spend [...]
Why You Should Increase Your Direct Marketing in a Recession
Wednesday, January 7th, 2009I don’t like to dwell on the current U.S. recession, but it is something that all businesses — large or small — need to think about if they are concerned with growing business this year and in years to come. One of the best ways to plan for your business’ future is to learn from [...]
Brian Williams and the Digital Media Frenzy
Friday, December 26th, 2008hile not slamming eMarketing or Digital Media outright, Brian Williams does a good job of providing much needed perspective on some of the new startups springing up promising new relationships with content and media. It’s funny. Click Play.
Being Cutting-Edge in Calgary
Wednesday, December 17th, 2008In 2006 the University of Calgary decided to re-invent how its 30,000 students use all University documents by integrating everything into a single system. In a deal directly with Xerox, which is projected to save the University $12.6 million over seven years, students can use the system dubbed “Imagine” for all print, fax, scanning, graphic design and document [...]
Eastbay’s Not Growing Up
Wednesday, December 10th, 2008I grew up with Eastbay as a teen in my sports-loving suburban hometown, and would flip through the pages of Nikes, Reeboks and Pumas looking for my next pair of running or basketball shoes. Last month, I subscribed to their catalog again because I was in the market for running shoes, and after receiving a [...]
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