Interview with Stephen Pacinelli of Top Producer Systems – NAR 2009
Sunday, November 15th, 2009My interview with Stephen Pacinelli of Top Producer Systems about their Market Snapshot prospecting system here at the NAR 2009 Convention in San Diego.
QuantumDigital Receives Two Marketing Excellence Awards
Thursday, March 19th, 2009I’m excited to announce that the QuantumDigital team has been awarded two NAPL marketing excellence awards. Read the full story.
The awards were received in two categories:
Digital Marketing: Bronze Award, Finding Your Perfect Prospect
Sales Support, Lead Generation: Silver, Finding Your Perfect Prospect
The entry highlighted the use of multiple media types to drive booth traffic to the [...]
2009 RE/MAX Convention: Agent Shares Key Marketing Challenges
Thursday, March 12th, 2009Just want to provide a wrap-up to the RE/MAX convention. On the final day, we had an opportunity to interview Marianne Parcher of RE/MAX Commitment in Canton, OH.
In the video, she shared the challenges her team faced while trying to manage in-house marketing for the last few years and how she realized there had to [...]
2009 RE/MAX Convention – Day 2
Thursday, March 5th, 2009The buzz from Day 2 was all around the new RE/MAX website. Agents are very excited about the new layout and the ease of use over the current site.
Other highlights included:
Agents feel the various technologies that are currently available to them seem to keep getting better, making their lives easier.
A few agents stopped by the [...]
2009 RE/MAX Convention – Day 1
Wednesday, March 4th, 2009The 2009 RE/MAX annual convention kicked off with a bang yesterday! Anthony Gomez, Director of Business Solutions for QuantumDigital captured some of the highlights from the opening session.
Dave Liniger, Co-Founder and Chairman of the Board for RE/MAX International discussed the state of the real estate market from his perspective:
2009 has half the homes available that [...]
Tips for Women in Business
Tuesday, March 3rd, 2009Today’s post is more focused on women leaders – sorry guys. Nothing to do with direct mail, printing or email marketing today, but my hope is that you can take away a few key points to start practicing in your current role as a woman in leadership.
I was lucky enough to have attended the AWTAustin [...]
Using Color in Your Direct Mail Campaigns
Thursday, February 19th, 2009Do you ever have that feeling of “forgetting something?” Well when it comes to preparing for a direct mail campaign there are core items you don’t want to forget. First of all, make sure you have a clear understanding of who you are targeting. This key element will determine your imagery, copy and offer. Use [...]
Five Steps to Marketing In a Recession
Thursday, February 12th, 2009As an add-on to my blog post, Marketing Methods for Trying Times, I thought I would go a step further and share the top five steps to marketing yourself in a recession. The tips were outlined in a feature article titled Four Steps to Marketing Smarter (and for Less) in Today’s Economy on [...]
Creating Relevant Marketing Promotions Built for Profit
Thursday, January 22nd, 2009I am sure you have tested offers, retested, A/B tested, retested, hit your entire customer base, implemented ad buys touting your excellent offers, reviewed competitor direct mail, print and email promotions – (oh maybe that last one is just me) only to say, “well that didn’t work.”
So the question in my mind today is how [...]
The Direct Marketing Voice Links: 1-09-2009
Friday, January 9th, 2009The Direct Marketing Voice: Marketing Tips for 2009
…businesses will begin reallocating their budgets away from expensive endeavors like TV and radio and putting the focus back on direct marketing efforts that are more targeted and more easily tracked.
ClickZ: Commit to Email this Year
If we are able to commit to anything within the marketing world these [...]
The Greeting Card Project
Tuesday, December 30th, 2008So I thought I would close the loop on my greeting card post from a few weeks ago. I got around to ordering my greeting cards. Well, actually I gave my photo to a colleague, and he designed and ordered them for me.
Once my little one was fed, bathed and in bed, I followed Lydia [...]
Green Delivery Methods
Friday, December 19th, 2008Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our green initiative page. I’ll plan to go into [...]
The Next Wave in Residential Home Sales
Thursday, December 18th, 2008This is a topic on just about everyone’s mind. Especially for my family. My husband is in the home building industry, and we have watched business continue to decline. Not only that, but I’m ready to move out of our “starter home,” especially since the bus stop is ON my corner. I’m starting to feel a [...]
The Direct Marketing Voice Links: 12-12-2008
Friday, December 12th, 2008The Direct Marketing Voice: To Handwrite or Not to Handwrite?
This time of the year people start jumping on sending their Christmas cards or other holiday celebrations as they see fit. The dilemma that I keep hearing is, “Should I buy my cards and write an individual message for each one, or is it acceptable to mass [...]
To Handwrite or Not to Handwrite?
Thursday, December 11th, 2008This time of the year people start jumping on sending their Christmas cards or other holiday celebrations as they see fit. The dilemma that I keep hearing is, “Should I buy my cards and write an individual message for each one, or is it acceptable to mass print my greeting cards?” My opinion is of [...]
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