Stop Whining. Get Smarter About Direct Mail.
Monday, July 12th, 2010Last week the U.S. Postal Service requested a 2-cent increase of first-class postage as part of a plan to cover some of their staggering deficit. Many business groups that rely heavily on using direct mail for advertising reacted in outrage. However, in response to the news, Newsweek.com author, Daniel Gross, wrote a smart article arguing [...]
Jeffrey Stewart of Trekk Cross-media talks about VW’s personalized Facebook campaign
Wednesday, September 16th, 2009Jeffrey Stewart of Trekk Cross-media on Presidential Use of Social Media
Wednesday, September 16th, 2009Jeffrey Stewart, Trekk Cross-media on the Rise of Digital
Wednesday, September 16th, 2009Brett Knobloch on Better Channel Intelligence
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Tour of the Facility, explaining Personalized Marketing Collateral
Wednesday, September 16th, 2009LTV & Lessons Learned with Companion Marketing
Wednesday, September 16th, 2009Day 2 Talk about focusing on long term customer value
Sara Costello, Senior Manager, Relationship Marketing with Sylvan Learning
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2008 Direct & Digital ad spend breakout
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VP Marketing of Realtor.com speaks on not saturating a channel
Tuesday, September 15th, 2009Frederick Herot, VP Marketing, Realtor.com speaks at the Marketing Innovation & Discovery Summit
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Frederick Herot on Personalizing Direct Mail
Tuesday, September 15th, 2009At the Marketing Innovation Summit 2009
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Integrated Marketing is Key to Developing Your Business
Wednesday, August 5th, 2009I came across this video from Stormy Dean, where he poses a great thought about leveraging knowledge about your target market, and narrowing in on the type of marketing that could make the greatest impact.
Even though stormdawg’s aim is toward small businesses, this advice should be heeded by businesses of all sizes. I have referenced [...]
Inbound Marketing with Direct Marketing
Thursday, July 16th, 2009I came across HubSpot’s very creative videos, and their blog post about inbound marketing recently got me thinking about the terms “outbound marketing” and “inbound marketing”. I think what HubSpot wanted to achieve is to advance the argument that SEO-driven activities boost Google ranking and therefore is better than traditional outbound marketing efforts like direct [...]
Recession Marketing Example 4 – Openly Addressing the Recession
Wednesday, June 3rd, 2009As part of the recession marketing series here on The Direct Marketing Voice, one of the example’s that you may have read about previously, is the idea of openly discussing the recession in ads. This week Southwest Airlines came out with an excellent series of advertisements on that specific topic. They are now getting much [...]
Social Media is Useless
Wednesday, March 25th, 2009This post is mostly aimed at those “pure” social media experts, who claim that anything short of investing totally in social media is a backward and doomed approach. There’s been a bit of backlash against social media experts, and this is close to that spirit, but also hopefully constructive. My primary point is that social [...]