HBO’s Compelling Campaign & Missing Community
Wednesday, January 28th, 2009If you haven’t seen John Adams, it’s an award-winning, 7-part mini series made by HBO Films on the life of the 2nd President of the United States. I can’t remember how I came upon this old 2008 marketing campaign reference, but it serves as a good topic to think back on how to create a [...]
Making Your Direct Mail More Cost-Effective in 2009
Friday, January 2nd, 2009With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception. However, direct marketing media expenditures are forecasted to outpace general advertising in both 2008 and 2009 and, even during our economic slowdown, are expected to [...]
The Greeting Card Project
Tuesday, December 30th, 2008So I thought I would close the loop on my greeting card post from a few weeks ago. I got around to ordering my greeting cards. Well, actually I gave my photo to a colleague, and he designed and ordered them for me.
Once my little one was fed, bathed and in bed, I followed Lydia [...]
To Handwrite or Not to Handwrite?
Thursday, December 11th, 2008This time of the year people start jumping on sending their Christmas cards or other holiday celebrations as they see fit. The dilemma that I keep hearing is, “Should I buy my cards and write an individual message for each one, or is it acceptable to mass print my greeting cards?” My opinion is of [...]