The Direct Marketing Voice: Green Delivery Methods

Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our green initiative page. I’ll plan to go into more detail of our own efforts in future blogs.

ZDNet: Reimagining direct marketing with a (Twitter) spin

…Companies are salivating over the sales potential of social networks. With Dell racking up US$1 million in sales from Twitter, this is long past the proof of concept stage. Imitation being the highest form of flattery and all that. But Twitter is just a delivery vehicle. The bigger question is whether the suits restrain their basic instincts and not turn into spam-happy pains in the neck.

Digital Response Media: Email marketing ’should be integrated with other channels’

One of the biggest mistakes a company can make in terms of promotional strategy is to limit itself to just using email marketing to reach customers. This is according to Larry Golden, one of the chief executives of RSVP Publications, who explained that it is important to integrate email campaigns with other marketing platforms to maximise success.

ForConstructionPros.com: A Guide to Better Business with Direct Mail Marketing

With more than 99% of American homes now turning to direct mail coupons as part of their everyday shopping pattern, many service businesses have also turned to direct mail as a viable source for creatively increasing their revenue, with a solid direct mail marketing plan. Direct mail can be the most efficient way to promote the name of your rental business and help attract new customers.