Green Day 2009
Tuesday, March 17th, 2009From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day. Here are a few of the “greenified” logos I’ve seen [...]
Design Can Change – Can You?
Tuesday, February 17th, 2009We’re all looking for ways to cut costs, go green and boost efficiency these days, but the folks over at Design Can Change have really elevated this to an art form with their Green Paper Guide (PDF file… hmm, it’s actually red), Sustainable Design Checklist (PDF file… ooh, this one’s white!), and many other handy [...]
The Direct Marketing Voice Links: 1-12-2009
Monday, January 12th, 2009The Direct Marketing Voice: Content Is King for Email Delivery
…the use of “free” (or any other term) in the subject line, does not operate in a vacuum and is dependent on other factors as to its effectiveness. If you send any email to a list of recipients who have not agreed to receive emails from [...]
The Direct Marketing Voice Links: 12-23-2008
Tuesday, December 23rd, 2008The Direct Marketing Voice: Santa Might Skip the Homes of These ‘Bad’ Direct Mail Marketers
Nonprofit group ForestEthics recently published its third annual list of ‘Naughty and Nice’ direct marketers. The list focuses on sustainable practices in direct mail/catalog marketing and highlights who’s doing a great job at thinking green and who’s not.
Nova Scotia News: Marketing [...]
Santa Might Skip the Homes of These ‘Bad’ Direct Mail Marketers
Monday, December 22nd, 2008Nonprofit group ForestEthics recently published their third annual list of ‘Naughty and Nice’ direct marketers. The list focuses on sustainable practices in direct mail/catalog marketing and highlights who’s doing a great job at thinking green and who’s not.
The list ranks companies based on four categories:
Where the materials came from to make the paper
If the supply [...]
The Direct Marketing Voice Links: 12-22-2008
Monday, December 22nd, 2008The Direct Marketing Voice: Green Delivery Methods
Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our [...]