The Direct Marketing Voice Links 9-1-2009
Tuesday, September 1st, 2009Soup, sand, and rancid cheese: The craziest direct mail test in history
via directcreative.com The idea was simple: mail a bunch of silly, outrageous objects and see what gets delivered and what doesn’t. What kind of objects? One was a can of Progresso Classics Split Pea Soup with an address label on the side. That one [...]
The Direct Marketing Voice Links 3-30-2009
Monday, March 30th, 2009Video In Email
via thedirectmarketingvoice.com I was reading this fantastic post over at email-marketing-reports.com, about using video in email marketing. I was under the impression that email marketing is not really ready for embedded video, and the post corroborates what I thought, but the post reminded me that there are other ways to get video [...]
The Direct Marketing Voice Links 3-18-2009
Wednesday, March 18th, 2009Green Day 2009
via TheDirectMarketingVoice – From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day.
Printers Get Sociable – Using Social [...]
Design Can Change – Can You?
Tuesday, February 17th, 2009We’re all looking for ways to cut costs, go green and boost efficiency these days, but the folks over at Design Can Change have really elevated this to an art form with their Green Paper Guide (PDF file… hmm, it’s actually red), Sustainable Design Checklist (PDF file… ooh, this one’s white!), and many other handy [...]
It’s Not Easy Staying Green
Tuesday, February 3rd, 2009When I was young (and my heart was an open book…), I had not one, but two favorite colors; orange and green. As the years passed, I publicly switched my allegiance to blue—dumping orange completely, but always maintaining a secret fondness for green. Sometimes I’ll go for a nice teal as a compromise. Anyway, it [...]
The Direct Marketing Voice Links: 2-3-2009
Tuesday, February 3rd, 2009The Direct Marketing Voice: Real Estate Agents: Do You Understand Your Client Personas?
Noted below are a few practical ways real estate professionals can increase brand recognition, build their client base and get more out of their marketing budgets while educating prospects.
Boulder Daily Camera: USPS responds to costs
In the U.S., direct mail is a $900 billion [...]
The Direct Marketing Voice Links: 1-27-2009
Tuesday, January 27th, 2009The Direct Marketing Voice: A Preliminary Look at How Business are Marketing Themselves in 2009
I’ve said it once before and now I’ll say it again-rather than focusing specifically on marketing spend, businesses should be reevaluating their marketing strategy.
PrintWeek: DM industry welcomes introduction of PAS 2020
The launch of PAS 2020, the direct mail (DM) industry’s environmental [...]
The Direct Marketing Voice Links: 1-06-2009
Tuesday, January 6th, 2009The Direct Marketing Voice: Direct Mail Postcards As Sales Support For Customer Retention
A great example of the right way to use direct mail marketing for customer retention appeared in my mailbox the other day from a small clothing shop I had recently visited. This piece stopped me in my tracks, put a smile on [...]
Santa Might Skip the Homes of These ‘Bad’ Direct Mail Marketers
Monday, December 22nd, 2008Nonprofit group ForestEthics recently published their third annual list of ‘Naughty and Nice’ direct marketers. The list focuses on sustainable practices in direct mail/catalog marketing and highlights who’s doing a great job at thinking green and who’s not.
The list ranks companies based on four categories:
Where the materials came from to make the paper
If the supply [...]
Green Delivery Methods
Friday, December 19th, 2008Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our green initiative page. I’ll plan to go into [...]
The Direct Marketing Voice Links: 12-17-2008
Wednesday, December 17th, 2008The Little Letters – The Art of Acronyms
As marketers, we make frequent use of three-letter acronyms (TLAs). Or, if we’re feeling particularly dangerous, we may slip in a four-letter acronym on occasion. However, while we may know exactly what we mean to say, our target audience may not. We need to be very careful not [...]
The Direct Marketing Voice Links: 12-11-2008
Thursday, December 11th, 2008eWeek: SMBs Have Several “Green” Printing Options
Companies like HP, Canon, Xerox and others offer small businesses more options than ever when it comes to green printers. These green appliances use improved technology to reduce paper waste, save energy and encourage recycling. Paper-wasting, ink-slurping, energy-sapping machines; that’s how many businesses view the printing appliances their companies [...]
The Direct Marketing Voice Links: 11-24-2008
Monday, November 24th, 2008The Direct Marketing Voice: Going Postal AND Going Green
“When I hear statements like, ‘[Junk mailers] are cutting down trees willy-nilly, and that has got to stop’ from a consumer, I feel obligated to address this issue. As a person that is (obviously) very entrenched in the direct marketing industry and aware of the situation, I’m [...]
Going Postal AND Going Green
Friday, November 21st, 2008When I hear statements like, “[Junk mailers] are cutting down trees willy-nilly, and that has got to stop” from a consumer, I feel obligated to address this issue. As a person that is (obviously) very entrenched in the direct marketing industry and aware of the situation, I’m proud to say that we at QuantumDigital take [...]