The Importance of Sustainable Forests
Wednesday, April 14th, 2010For those of you designing green print pieces or managing print marketing campaigns, the paper that you print on sometimes isn’t at the forefront of your mind – but increasingly it might be on the mind of your readership. According to a recent report, approximately 25% of consumers tell other consumers not to buy products [...]
Green Day 2009
Tuesday, March 17th, 2009From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day. Here are a few of the “greenified” logos I’ve seen [...]
Design Can Change – Can You?
Tuesday, February 17th, 2009We’re all looking for ways to cut costs, go green and boost efficiency these days, but the folks over at Design Can Change have really elevated this to an art form with their Green Paper Guide (PDF file… hmm, it’s actually red), Sustainable Design Checklist (PDF file… ooh, this one’s white!), and many other handy [...]
It’s Not Easy Staying Green
Tuesday, February 3rd, 2009When I was young (and my heart was an open book…), I had not one, but two favorite colors; orange and green. As the years passed, I publicly switched my allegiance to blue—dumping orange completely, but always maintaining a secret fondness for green. Sometimes I’ll go for a nice teal as a compromise. Anyway, it [...]
Is All Direct Mail Junk Mail?
Monday, January 19th, 2009The wonderful thing about art is that it has the power to spark dialogue and promote action.
On Friday, I made my way over to Flatbed Press in Austin, TX to see a new exhibit by artist Annette Lawrence. Through the exhibition, “Free Paper,” the artist comments on paper waste created by direct mail, or as [...]
The Direct Marketing Voice Links: 1-12-2009
Monday, January 12th, 2009The Direct Marketing Voice: Content Is King for Email Delivery
…the use of “free” (or any other term) in the subject line, does not operate in a vacuum and is dependent on other factors as to its effectiveness. If you send any email to a list of recipients who have not agreed to receive emails from [...]
The Direct Marketing Voice Links: 1-06-2009
Tuesday, January 6th, 2009The Direct Marketing Voice: Direct Mail Postcards As Sales Support For Customer Retention
A great example of the right way to use direct mail marketing for customer retention appeared in my mailbox the other day from a small clothing shop I had recently visited. This piece stopped me in my tracks, put a smile on [...]
Santa Might Skip the Homes of These ‘Bad’ Direct Mail Marketers
Monday, December 22nd, 2008Nonprofit group ForestEthics recently published their third annual list of ‘Naughty and Nice’ direct marketers. The list focuses on sustainable practices in direct mail/catalog marketing and highlights who’s doing a great job at thinking green and who’s not.
The list ranks companies based on four categories:
Where the materials came from to make the paper
If the supply [...]
Green Delivery Methods
Friday, December 19th, 2008Many of our customers are consistent in asking us here at QuantumDigital what ‘green’ procedures we implement, especially since direct mail and printing are two of our main services. We have spent time developing our own ‘green’ story – which if you are interested can be found on our green initiative page. I’ll plan to go into [...]
The Direct Marketing Voice Links: 12-17-2008
Wednesday, December 17th, 2008The Little Letters – The Art of Acronyms
As marketers, we make frequent use of three-letter acronyms (TLAs). Or, if we’re feeling particularly dangerous, we may slip in a four-letter acronym on occasion. However, while we may know exactly what we mean to say, our target audience may not. We need to be very careful not [...]