The Worst Direct Mail Postcard?
Thursday, December 3rd, 2009I am going to use a postcard that my wife received in the mail as an example that might be good to share with a wider audience. I typically want to support small hispanic-owned businesses, so in this case I’m going to hide easily identifyable information to protect their identity. There are two main reasons [...]
The Direct Marketing Voice Links 8-14-2009
Friday, August 14th, 2009Email: Electronic Direct Mail?
via www.theagitator.net No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]
8 Tips to Stimulate Your Small Business
via www.womenhomebusiness.com Consider how having a video can help your business grow and get more buzz. Look [...]
What if ad people created the STOP sign?
Tuesday, August 11th, 2009Just a quick post for today. I ran across this while reading the feeds… and I’m still laughing like crazy! Check it out:
EMBED-Creating A Stop Sign – Watch more free videos
What’s the difference between a Buckslip and a Magalog?
Tuesday, July 28th, 2009Hi everybody! Yes it’s been eons since last I blogged, but I just had to break my self-imposed silence and share with you a very useful and occasionally humorous resource, the “Glossary of Direct Marketing Terms” from the good folks at directcreative.com. Therein you will find such gems as:
Affinity — Meaningful connection between a group [...]
The Eyes Have It
Tuesday, May 5th, 2009Being the visual thinker that I am, it always fascinates me to see any kind of study that involves the eye. Eye tracking is nothing new. The earliest experiments date back as far as the 1800’s, where it was originally used to better understand how people read. These days, it is commonly used in applications [...]
My Business Card is Better Than Yours… But, Why Do I Have One?
Monday, April 13th, 2009Unless you and your buddies are going to sit around a table, American Psycho style, and compare the subtle qualities that differentiate your business cards from everyone else’s, ask yourself why you have or need a business card.
I’m saying this, because, after watching a video of an extremely obnoxious guy explain why all business cards [...]
Tropicana’s Rebranding Attempt Gone Wrong
Monday, April 6th, 2009I must confess something I’m not proud of thinking. When I heard that PepsiCo’s sales of the Tropicana Pure Premium line had taken a 20% dive after their failed package redesign attempt, a mischievous smirk found its way across my face. Especially within the last few years, I’ve been watching long-established brands take a misguided [...]
The Direct Marketing Voice Links 3-19-2009
Thursday, March 19th, 2009David Meerman Scott on working with Agencies
via The Direct Marketing Voice – The QuantumDigital marketing team is sharing a book by David Meerman Scott called The New Rules of Marketing and PR, and generally find it to be a good read. As part of a new book tour, David promotes his newest book, World Wide [...]
Do Not Obey: The Confusing Construct of Fair Use
Monday, February 23rd, 2009What makes it okay for artists like Andy Warhol, Marcel Duchamp and Sherrie Levine to appropriate images from pop culture to produce art under the protection of fair use while Shepard Fairey cannot? What makes it okay for the media to do the same? (Side note: When Sherrie Levine appropriated Walker Evans’ photographs, she didn’t [...]
Using Color in Your Direct Mail Campaigns
Thursday, February 19th, 2009Do you ever have that feeling of “forgetting something?” Well when it comes to preparing for a direct mail campaign there are core items you don’t want to forget. First of all, make sure you have a clear understanding of who you are targeting. This key element will determine your imagery, copy and offer. Use [...]