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Tag Archives: Eric Welch

What if ad people created the STOP sign?

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dans Marketing Strategy

Just a quick post for today.  I ran across this while reading the feeds… and I’m still laughing like crazy!  Check it out:


EMBED-Creating A Stop Sign – Watch more free videos

Green Day 2009

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dans News & Trends

From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here).  It is, of course, St. Patrick’s Day.  Here are a few of the “greenified” logos I’ve seen so far:

You know, if this keeps up we might just as well rename St. Patrick’s Day “Green Day”.  We could make it a national holiday and hold festivals across the country featuring everything from green vehicles to green tofu (does that seem as disgusting to you as it does to me?).  The official music would of course be provided by Green Day.  And just to keep it traditional, we could still have shamrocks, leprechauns and the like.  So, what kinds of promotions or direct marketing tie-ins are you or your company doing this St. Paddy’s Day?  Share with us!

Print, Internet and the Stimulus Package

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dans News & Trends

No time for a long post this week!  But I did want to share with you this article I ran across on the Print CEO blog by Cary Sherburne titled, “Print 2, Internet 19: The effect of the stimulus on the printing industry

A quick search shows that the word “print” or a derivative shows up only twice in the entire document… Internet, on the other hand, is mentioned 19 times…

See you next week!

(p.s. I have discovered my new all-time favorite energy drink… at least for the next week or so until I get burned out on it: Amp Energy Lightning!)

The Mouse That Would Be King

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dans Leadership & Innovation

I’m going a bit off topic with this post, but I think it’s important to take a moment and be thankful for a few under-appreciated geniuses (genii?) without whom we wouldn’t be doing what we’re doing today.

Back in December of 1968, when the only thought running through my 5-year old brain was wondering what Santa would bring me for Christmas, Douglas C. Engelbart was at the Augmentation Research Center at Stanford Research Institute in Menlo Park, CA, introducing a group of about 1,000 scientists to a chunky 3-button box with a wire and a prototype network environment called NLS (oN-Line System).  Not only was this the public debut of the computer mouse, but the first glimpse of many other innovations we now take for granted — including hypertext, cut-copy-paste, object addressing and dynamic file linking, as well as shared-screen collaborative networking and videoconferencing.

What intrigues me most is that Mr. Engelbart and his team began work on this technology in 1962, when The Beatles were still a relatively obscure band playing seedy clubs in Hamburg, Germany. That same year, J.C.R. Licklider wrote a series of memos in which he described his “Galactic Network” concept (later known as ARPANET, which in turn begat the Internet). Little did the soon-to-be Fab Four or anyone else know at the time, but Licklider, Engelbart and their like-minded colleagues were quietly laying the groundwork for a revolution that would shake the music industry to it’s very foundations and alter the flow of global information, commerce and entertainment forever.  And I can’t even begin to describe how it revolutionized direct marketing and print!

So navigate your “X-Y Position Indicator for a Display System” over to the following hyperlink and witness this AMAZING story from the Dawn of the Internet Age: http://sloan.stanford.edu/MouseSite/1968Demo.html

Design Can Change – Can You?

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dans Production & Printing

We’re all looking for ways to cut costs, go green and boost efficiency these days, but the folks over at Design Can Change have really elevated this to an art form with their Green Paper Guide (PDF file… hmm, it’s actually red), Sustainable Design Checklist (PDF file… ooh, this one’s white!), and many other handy dandy downloads that can help you achieve your sustainability goals.  But whatever you do, for Mother Nature’s sake don’t print them!  Save a tree and view them on your screen… you know, the one with the big carbon footprint from leaving it on standby all night.  The one that was made at that toxic chemical-spewing electronics manufacturer overseas.  Energy Star® my eye.  More like Death Star!

And speaking of outer space…

Once we clean up our act on the ground, we need to figure out what to do about the thousands of pieces of space junk orbiting our planet and stop those mysterious flaming objects from raining down on Austin, Texas.  Anyone want to come up with a low-cost, sustainable cleanup operation?  Wait, I know!  We could build a fleet of space garbage trucks and call it the United Galaxies Sanitation Patrol!  Get it?

Aw, come on!  Am I the only one who remembers that show?