What if ad people created the STOP sign?
Tuesday, August 11th, 2009Just a quick post for today. I ran across this while reading the feeds… and I’m still laughing like crazy! Check it out:
EMBED-Creating A Stop Sign – Watch more free videos
Green Day 2009
Tuesday, March 17th, 2009From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day. Here are a few of the “greenified” logos I’ve seen [...]
Print, Internet and the Stimulus Package
Tuesday, March 10th, 2009No time for a long post this week! But I did want to share with you this article I ran across on the Print CEO blog by Cary Sherburne titled, “Print 2, Internet 19: The effect of the stimulus on the printing industry”
A quick search shows that the word “print” or a derivative shows up [...]
The Mouse That Would Be King
Friday, February 27th, 2009I’m going a bit off topic with this post, but I think it’s important to take a moment and be thankful for a few under-appreciated geniuses (genii?) without whom we wouldn’t be doing what we’re doing today.
Back in December of 1968, when the only thought running through my 5-year old brain was wondering what Santa [...]
Design Can Change – Can You?
Tuesday, February 17th, 2009We’re all looking for ways to cut costs, go green and boost efficiency these days, but the folks over at Design Can Change have really elevated this to an art form with their Green Paper Guide (PDF file… hmm, it’s actually red), Sustainable Design Checklist (PDF file… ooh, this one’s white!), and many other handy [...]
Bigger is Not Necessarily Better
Tuesday, February 10th, 2009Everyone knows that everything’s bigger in Texas. Then there’s big oil, big hair, Big Country and Big Ben. But just because these things are bigger doesn’t automatically mean they’re better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6″x11″ postcards (at QuantumDigital, we [...]
It’s Not Easy Staying Green
Tuesday, February 3rd, 2009When I was young (and my heart was an open book…), I had not one, but two favorite colors; orange and green. As the years passed, I publicly switched my allegiance to blue—dumping orange completely, but always maintaining a secret fondness for green. Sometimes I’ll go for a nice teal as a compromise. Anyway, it [...]
Taking Stock of Your Print Inventory
Tuesday, January 27th, 2009Once upon a time, I worked at a small collectibles company; that is to say, the company was both small in size and made small collectibles. However, there was one aspect of that business which was quite large—inventory. Not only was their warehouse chock full of unsold product, there were dozens of pallets with hundreds [...]
Marketing Campaign Integration is Nothing to Sneeze At
Tuesday, January 20th, 2009As I write this post, I can barely see the screen in front of me. My eyes are watery, my nose is runny and it feels like there’s about 2 lbs of cotton stuffed inside my head. It’s all thanks to a lovely green tree called the Mountain Cedar. Yes, I’m one of the millions [...]
Direct Mail and The Art of War
Tuesday, January 13th, 2009Inevitability. It’s a sensation that’s become all too familiar, especially in times like these. It’s inevitable that things are going to get worse before they get better, whether you’re talking about the current economic crisis, an impending hurricane or tooth decay. But sometimes things don’t get better and that’s when you’re forced to adopt, adapt, [...]
Snooze Your Way To Marketing Success
Tuesday, January 6th, 2009Sleep is a funny thing. We spend up to 33% of our lives sleeping. But not all of it is as restful as it should be. There have been numerous documented cases of sleepwalking, sleep-talking, sleep-eating and even sleep-murder! If we could somehow unlock this mysterious and untapped resource—channeling it into our direct marketing efforts—who [...]
Video E-mail… Here At Last?
Monday, December 29th, 2008On a recent midwinter’s eve as I put down my cup of soy nog (yeah, deal with it) and picked up my laptop for another round of solitaire researching articles for this blog, I said to myself, “Self, whatever happened to all that hullabaloo about video e-mail?” Well, what to my wondering eyes should appear than [...]
Santa Claus: The Retired Salesman from New Jersey?
Tuesday, December 23rd, 2008I never get tired of discovering the origins of things—especially the well-established and iconic things we take for granted every day. Case in point: Santa Claus. The mere mention of his name conjures up an image of an elderly, portly man with red cheeks, twinkling eyes and a snow white beard. But where did this image come [...]
Three Little Letters – The Art of Acronyms
Tuesday, December 16th, 2008Hey, want to spark an instant and lively debate? Walk into your next meeting or family gathering and say these three little letters: M-L-M. Chances are you’ll trigger a wave of rolling eyes, a collective groan, shouts of “pyramid scheme” or, if you’re really lucky, you’ll clear the entire room!
Taken at face value, the individual [...]
Color Me Influenced
Tuesday, December 9th, 2008As you scamper to and fro from store to store this holiday season, looking for the perfect gift or the best bargain, I’d like to challenge you to do one simple thing: ignore color. Can’t do it, can you? Our brains are hardwired for color… but why? According to an article found on cnet’s News [...]
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