Eric Cosway lets us know exactly how QuantumDigital can process 50,000 mail pieces an hour, track them, and generate metrics with a high degree of accuracy.
Tag Archives: Eric Cosway
Driving Online Conversations
dans Integrated Marketing
Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
DMA 2009 and Optimizing Direct Mail
Eric Cosway, CMO of QuantumDigital, talks about this year’s DMA conference and optimizing direct mail.
4 Email Trends You Can’t Ignore in 2009
dans Email Marketing
Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
Based on these findings, 4 experts in direct marketing (yes, including me) share what the top 4 trends are in email marketing this year. Read the full article featured on fuelnet.com titled, Stay on the Cutting Edge.
1. It’s all about interactivity
2. It’s a two-screen medium
3. Segmenting gets results
4. It’s not a solo tactic
For more information from QuantumDigital’s perspective, check out our free whitepapers on Best Practices for Email Design and The Bond Between Email & Direct Mail.
Best,
Eric Cosway
The Direct Marketing Voice Links: 12-15-2008
dans News & Trends
The Direct Marketing Voice: Rethinking Your Messaging… Even for Cheese.
Kraft’s Mary Beth West recently wrote an AdAge article about strategies for selling within a recession. (Unfortunately, an AdAge subscription is required to view the entire article, so for a free glimpse, view the YouTube summary.) The top takeaway that rang true was an emphasis on value. Kraft adjusted the way they positioned Kraft Singles by “talking about it in terms of pocket change as well as it making a great grill cheese sandwich.” They did not remove the quality positioning statement, but subjugated it to the idea of value to the consumer.
Precision Marketing: Entire Debates Meaning of DM
Direct marketing agency Entire is sparking an online debate about the definition of direct marketing as boundaries between direct, digital and advertising become blurred.
BusinessStrata: Consumers ‘put off by websites that suffer from ad clutter’
A new study has suggested that mobile internet is growing in popularity… In research which highlights the importance of ensuring email marketing can render on phones or PDAs, comScore found that 25 per cent of the UK population now access the web over their mobile connections.
The Ballantine Blog: Direct Mail Outer Envelope Tweaks & Test Ideas
We wrote a post recently that gave some test ideas for outer envelope variations, and we thought it would be good to follow this up with a video giving visual examples.We mention about a dozen tweaks in the video so I think you’ll find it very helpful.
