Eric Cosway and Lee Lentz – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, and Lee Lentz, Magician Extraordinaire, bring you greetings from the 2009 Realtors Conference & Expo in San Diego, CA.
Eric Cosway talks about MLS Integration, Social Postcards, and 1-to-1 Postcards – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, shares with us some of the new products and services QuantumDigital has launched for real estate brokers and agents; MLS Integration, Social Postcards, and 1-to-1 Postcards, at the NAR 2009 Convention in San Diego.
Marketing Innovation & Discovery Summit 2009
Friday, September 11th, 2009Eric Cosway talks about the upcoming Marketing Innovation & Discovery Summit hosted by QuantumDigital, September 15-16, 2009. Speakers at the event include Jeff Swystun of DDB Worldwide, Frederick Herot of Top Producer Systems, Sara Costello of Sylvan Learning, Tom Sicola of Sicola Marketing Services, and Brett Knobloch of JG Sullivan Interactive.
Top 10 Takeaways – Real Estate Marketing Survey
Wednesday, September 2nd, 2009Eric Cosway shares with us the Top 10 actionable takeaways from QuantumDigital’s recent Real Estate Marketing Survey.
WOW Customer Service
Monday, August 31st, 2009Eric Cosway talks with Freddie Baird, EVP and COO of QuantumDigital, about the WOW customer service principle, what it means to their associates and to their clients.
Are you kidding me? 50,000 an hour??
Friday, August 28th, 2009Eric Cosway lets us know exactly how QuantumDigital can process 50,000 mail pieces an hour, track them, and generate metrics with a high degree of accuracy.
Driving Online Conversations
Wednesday, August 26th, 2009Eric Cosway talks about various techniques in using personalized direct mail to drive customers to a company’s online presence, including Facebook and Twitter, to engage them in an ongoing dialogue and track the results.
DMA 2009 and Optimizing Direct Mail
Monday, August 24th, 2009Eric Cosway, CMO of QuantumDigital, talks about this year’s DMA conference and optimizing direct mail.
4 Email Trends You Can’t Ignore in 2009
Thursday, February 26th, 2009Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
Based on these findings, 4 experts in direct [...]
The Direct Marketing Voice Links: 12-15-2008
Monday, December 15th, 2008The Direct Marketing Voice: Rethinking Your Messaging… Even for Cheese.
Kraft’s Mary Beth West recently wrote an AdAge article about strategies for selling within a recession. (Unfortunately, an AdAge subscription is required to view the entire article, so for a free glimpse, view the YouTube summary.) The top takeaway that rang true was an emphasis on [...]
Rethinking Your Messaging… Even for Cheese.
Friday, December 12th, 2008Kraft’s Mary Beth West recently wrote an AdAge article about strategies for selling within a recession. (Unfortunately, an AdAge subscription is required to view the entire article, so for a free glimpse, view the YouTube summary.) The top takeaway that rang true was an emphasis on value. Kraft adjusted the way they positioned Kraft Singles [...]
A Senior Moment: Snail Mail from GOP
Monday, December 1st, 2008According to the LA Times, “experts say Republicans tend to be older than Democrats and prefer direct mail over e-mail.” The average age of Republican delegates is 54 (same as Democratic delegates) and as a 40… eh hem… something year-old, I must admit I prefer direct mail as well. While age might be a small [...]
Visual Data Mapping a Hit at 2008 REALTORS Conference
Monday, November 17th, 2008I just recently got back from sunny Orlando (actually it wasn’t sunny at all) for the 2008 REALTORS® Conference & Expo hosted by the National Association of REALTORS (NAR), and the show was quite successful. I must admit though, the highlight of this conference (in my somewhat biased opinion) was QuantumDigital ’s debut of its [...]