Free Email Tracking.
Friday, March 12th, 2010I just ran across this very interesting email tracking service: www.WhoReadMe.com. Essentially, the service will allow you to do some limited basic tracking on emails that you send, for free.
I say “limited” above because (1) its only truly “free” for your first 20 emails per day, and (2) their email tracking is still handicapped by [...]
QuantumDigital Helps Santa Deliver Christmas Wishes to Children in Need
Wednesday, December 9th, 2009It feels so good to help those in need all year round, and we do so by participating with Mobile Loaves & Fishes and Angel Tree Prison Fellowship among others. But I’ll admit it feels exceptionally good to bring a smile to a child’s face during the holiday season. I can just imagine the look [...]
Standardization Will Improve Deliverability
Friday, August 21st, 2009Reading one of my favorite email deliverability sites, I came across this article announcing what is believed to be the first attempt to aggregate email bounce codes into a single list. Warning: the rest of this post may get pretty geeked out, so proceed with caution.
Why Is This Good?
I will try to explain this [...]
I’ve Got to Say it Again… Direct Mail is Far From Dead
Tuesday, July 14th, 2009On a recent MarketingSherpa blog post, the author, Adam T. Sutton, summarizes a conversation he had with Gordon Borrell, CEO of Borrell Associates, regarding the decline of direct mail. You can read the post here.
I think that Borrell is missing an important shift in direct mail marketing today and his point of view seems skewed [...]
Direct Marketing Best Practice: Quality Over Quantity Always Rules
Monday, July 6th, 2009Over the past couple of weeks, I was witness to a competition amongst two of my officemates. They were in a battle to see who could reach 2,000 followers on Twitter first. Every so often I’d hear about their strategies for building an audience or when they’d reached “milestone” quantities of followers. Let me tell [...]
The Direct Marketing Voice Links 7-6-2009
Monday, July 6th, 2009Study: E-mail deliverability improves dramatically with segmentation
via www.btobonline.com E-mail marketers that pay careful attention to customer behavior and segmentation achieve an average e-mail delivery rate of 90.2%, well above the 82.3% average, according to a new study by analyst firm Aberdeen Group. The report, “Demystifying E-mail Deliverability,” found that 67% of e-mail marketers surveyed [...]
Resurrect an old email marketing technology: the Animated GIF
Wednesday, June 24th, 2009A co-worker sent me a link about MarketingSherpa’s study that embedding videos in emails boosts engagement and open rates. While this may be true, there are a few problems with video in emails among them: email clients blocking movie files from being displayed, attachment file size limits (videos being fairly huge), and production difficulty (sometimes [...]
What Forrester’s Email Marketing Forecast for 2009 – 2014 Doesn’t Tell You
Monday, June 22nd, 2009Forrester recently published a new forecast report, “US Email Marketing Forecast, 2009 To 2014,” which states that marketers are expected to spend $2 billion on email marketing by 2014, sending more than 9,000 emails annually by then. This statement brought a smile to many e-marketers’ faces and sent their fingers typing away on Twitter, chirping [...]
Vistaprint Quotes QuantumDigital to Promote Email Marketing Services
Monday, May 4th, 2009Someone, please tell me why a company would quote a competitor to highlight the benefits of a service and to entice their customers to sign up for said service. I don’t know why Vistaprint decided to quote QuantumDigital, a direct competitor, on their site to do just this with their email marketing platform.
They quoted Eric [...]
The Direct Marketing Voice Links 4-8-2009
Wednesday, April 8th, 2009Only 40% of marketers use social?!
Via dmnews.com – Today the Search Engine Marketing Professional Organization (SEMPO) released some new insights from its 2008 State of the Market report. Some surprising figures in social media: Just over 40% of advertisers are using in-house marketers to promote their brands on social media (more than four out of [...]
The Direct Marketing Voice Links 4-7-2009
Tuesday, April 7th, 2009Tropicana’s Rebranding Attempt Gone Wrong
Via thedirectmarketingvoice.com – I must confess something I’m not proud of thinking. When I heard that PepsiCo’s sales of the Tropicana Pure Premium line had taken a 20% dive after their failed package redesign attempt, a mischievous smirk found its way across my face. Especially within the last few years, I’ve [...]
Email Deliverability: Marketing Emails vs Transactional Emails
Friday, April 3rd, 2009To the layman, email is email. But to those with experience in email deliverability, not all emails are created equal, and the type of email that you are sending dictates how you want to send that email.
In general, there are two large categories of email: (1) transactional, and (2) marketing. Some [...]
The Direct Marketing Voice Links 4-3-2009
Friday, April 3rd, 2009Rumored Google, Twitter merge could be good for marketers
Via dmnews.com – There’s been a serious back and forth in the rumor mill this week regarding a Google buyout of Twitter. Last year Twitter turned down a buyout offer from Facebook for $500 million, mostly in stock. While no announcements have been made, there has been [...]
Video In Email
Friday, March 27th, 2009I was reading this fantastic post over at email-marketing-reports.com, about using video in email marketing. I was under the impression that email marketing is not really ready for embedded video, and the post corroborates what I thought, but the post reminded me that there are other ways to get video into emails, and very [...]
The Direct Marketing Voice Links 3-27-2009
Friday, March 27th, 2009Nonprofits Still Successful with Direct Mail
via www.aim168realestate.com Sims and Rees provide simple, easy-to-follow instructions for writing a letter, choosing the best times to mail, and measuring results. The book also contains a chapter full of sample sentence starters for those who need extra help getting started writing. More than two dozen sample letters round [...]