Access Multiple Email Accounts With Hotmail
Wednesday, July 8th, 2009Now, you can access multiple email accounts via your Hotmail account, provided that your other accounts allow POP access.
Of course, Hotmail is just now catching up, as Gmail has provided this functionality for a while now.
So how does this affect email marketers? Put simply, its going to make rendering HTML emails properly a little [...]
Why Is Your Marketing Email So Ugly?
Friday, May 1st, 2009Perhaps you have been tasked with creating a snappy-looking HTML email to send as a marketing piece to your company’s customer base. If you’ve been involved in web design and/or internet marketing, you are familiar with the concept of standards. The standards for building webpages have reached a level of acceptance that pretty [...]
Synchronous vs Asynchronous Bounces
Friday, April 24th, 2009Earlier today I needed to find out if a bounced email occurred synchronously or asynchronously. During the course of my research, the thought occurred to me that the difference between synchronous and asynchronous bounces is probably fairly unknown among email marketers, but knowing the difference would probably come in handy for them.
In order to [...]
What Exactly is an ‘Opened’ Email?
Friday, April 17th, 2009Email marketers today are very concerned about their “open” rates, but what exactly is an “opened” email and how should marketers interpret the open rate?
The “open” metric sounds like a very concrete measurement, but in reality it is not really “black and white.” The reason that there is some ambiguity is because there is [...]
Email for Lead Generation? Not So Much.
Friday, April 10th, 2009As I have written before, I believe that marketing today is all about using technology to make marketing efforts smarter and more effective. And more “effective means” more bang for your marketing buck.
Today, I’d like to discuss the idea of using email marketing for lead generation. I’ve read a few articles about how [...]
QuantumDigital Receives Two Marketing Excellence Awards
Thursday, March 19th, 2009I’m excited to announce that the QuantumDigital team has been awarded two NAPL marketing excellence awards. Read the full story.
The awards were received in two categories:
Digital Marketing: Bronze Award, Finding Your Perfect Prospect
Sales Support, Lead Generation: Silver, Finding Your Perfect Prospect
The entry highlighted the use of multiple media types to drive booth traffic to the [...]
The Direct Marketing Voice Links 3-19-2009
Thursday, March 19th, 2009David Meerman Scott on working with Agencies
via The Direct Marketing Voice – The QuantumDigital marketing team is sharing a book by David Meerman Scott called The New Rules of Marketing and PR, and generally find it to be a good read. As part of a new book tour, David promotes his newest book, World Wide [...]
The Direct Marketing Voice Links 3-18-2009
Wednesday, March 18th, 2009Green Day 2009
via TheDirectMarketingVoice – From the look of things out there on the wild wild web today, you’d think everyone and everything has gone green (okay maybe it’s not that widespread, but I’m trying to write a relevant & timely post here). It is, of course, St. Patrick’s Day.
Printers Get Sociable – Using Social [...]
The Direct Marketing Voice Links 3-17-2009
Tuesday, March 17th, 2009In Business, It’s All About the ‘You and Me’
via thedirectmarketingvoice.com – With SXSW going on in Austin, Texas this week and topics surrounding social media and networking in the forefront of many conversations, I thought it’d be fitting to stress a point that I’ve been hearing a lot of lately.
Homebuilder Estridge Companies uses TV event [...]
Where Direct Marketing Online and Offline Meet
Monday, March 9th, 2009As we know, a well-rounded marketing mix utilizing multiple channels improves awareness and boosts response rates. This is proven to be true when talking about traditional marketing and digital media, specifically, when combining direct mail and email marketing. But does it work for merging social networking with traditional marketing methods? Can two marketing methods, on [...]
4 Email Trends You Can’t Ignore in 2009
Thursday, February 26th, 2009Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
Based on these findings, 4 experts in direct [...]
Five Steps to Marketing In a Recession
Thursday, February 12th, 2009As an add-on to my blog post, Marketing Methods for Trying Times, I thought I would go a step further and share the top five steps to marketing yourself in a recession. The tips were outlined in a feature article titled Four Steps to Marketing Smarter (and for Less) in Today’s Economy on [...]
Use Technology To Improve Email Marketing
Friday, February 6th, 2009The email marketing community has to do a better job of educating our colleagues. Some email marketers understand the full potential of using technology to improve the effectiveness of email marketing, but many email marketers do not understand, or are not interested. Some times its because marketers come from a traditional marketing [...]
Marketing Methods for Trying Times
Thursday, January 29th, 2009Part 1
I ran across an excellent article written by Debra Jason, in the January issue of “Inside Direct Mail.” The title drew my attention immediately as all marketing professionals are struggling with this topic whether you are an individual business owner or a multi-million dollar enterprise. The fact is, our market has changed [...]
Creating Relevant Marketing Promotions Built for Profit
Thursday, January 22nd, 2009I am sure you have tested offers, retested, A/B tested, retested, hit your entire customer base, implemented ad buys touting your excellent offers, reviewed competitor direct mail, print and email promotions – (oh maybe that last one is just me) only to say, “well that didn’t work.”
So the question in my mind today is how [...]