Free Email Tracking.
Friday, March 12th, 2010I just ran across this very interesting email tracking service: www.WhoReadMe.com. Essentially, the service will allow you to do some limited basic tracking on emails that you send, for free.
I say “limited” above because (1) its only truly “free” for your first 20 emails per day, and (2) their email tracking is still handicapped by [...]
Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Is Email Marketing The ROI King?
Friday, January 15th, 2010Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right. I would have made that more clear. Blasting out email for any address [...]
Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
QuantumDigital Helps Santa Deliver Christmas Wishes to Children in Need
Wednesday, December 9th, 2009It feels so good to help those in need all year round, and we do so by participating with Mobile Loaves & Fishes and Angel Tree Prison Fellowship among others. But I’ll admit it feels exceptionally good to bring a smile to a child’s face during the holiday season. I can just imagine the look [...]
The Direct Marketing Voice Links 8-31-2009
Monday, August 31st, 2009Email and Direct Mail made Gains, Direct Mail largest spending category
via dmnews.com Direct mail remained the largest direct marketing category in 2008, with spending up 2.9% to $35.44 billion
MediaPost Publications Digital Takes Bigger Slice Of Shrinking WPP Pie, Now Accounts For 25%
via mediapost.com Digital and direct marketing related services now account for 25% of [...]
The Direct Marketing Voice Links 8-21-2009
Friday, August 21st, 2009Short Or Long Copy In Newsletters: What’s The Smart Choice?
via www.mediapost.com Recently I read a quote from an email expert who flatly stated, “the purpose of email is to get people to click on links.” Really? This point of view assumes that an email in itself cannot contain any useful information. All it can [...]
Standardization Will Improve Deliverability
Friday, August 21st, 2009Reading one of my favorite email deliverability sites, I came across this article announcing what is believed to be the first attempt to aggregate email bounce codes into a single list. Warning: the rest of this post may get pretty geeked out, so proceed with caution.
Why Is This Good?
I will try to explain this [...]
The Direct Marketing Voice 8-11-2009
Tuesday, August 11th, 2009Things To Check Before You Launch Your Email
via www.slideshare.net # THINGS TO CHECK BEFORE YOULAUNCH YOUR EMAIL CAMPAIGN © 2009 Tamara Gielen bvba – www.tamaragielen.com # The objective Who is your target audience? What message are you trying to convey? Which action do you want the recipient to take? How [...]
The Direct Marketing Voice Links 8-5-2009
Wednesday, August 5th, 2009Designing an Email Newsletter: One Column vs. Two Columns
via infocenter.emailtransmit.com One column or two columns? That’s one of the questions you need to ask yourself when designing an email newsletter. Should you present your information in one column of stacked content or two columns with the second column usually being a narrower sidebar. There’s no [...]
5 Ways Direct Mail Can Help Drive Traffic Online
Monday, August 3rd, 2009Social media networking and marketing through interactive channels such as search, email and online ads are great. Planned properly and backed by strong marketing strategy, businesses can leverage the power of the web to quickly disseminate information, obtain customer feedback and generate new leads. Sometimes, the only cost is that of time and effort; take [...]
The Direct Marketing Links 7-28-2009
Tuesday, July 28th, 2009Online Retailers Rely on Personalized Direct Mail to Boost Sales
via thedirectmarketingvoice.com I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized [...]
Online Retailers Rely on Personalized Direct Mail to Boost Sales
Monday, July 27th, 2009I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized direct mail containing relevant content is extremely effective in driving traffic online, generating [...]
Inbound Marketing with Direct Marketing
Thursday, July 16th, 2009I came across HubSpot’s very creative videos, and their blog post about inbound marketing recently got me thinking about the terms “outbound marketing” and “inbound marketing”. I think what HubSpot wanted to achieve is to advance the argument that SEO-driven activities boost Google ranking and therefore is better than traditional outbound marketing efforts like direct [...]
I’ve Got to Say it Again… Direct Mail is Far From Dead
Tuesday, July 14th, 2009On a recent MarketingSherpa blog post, the author, Adam T. Sutton, summarizes a conversation he had with Gordon Borrell, CEO of Borrell Associates, regarding the decline of direct mail. You can read the post here.
I think that Borrell is missing an important shift in direct mail marketing today and his point of view seems skewed [...]