Is Email Marketing The ROI King?
Friday, January 15th, 2010Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right. I would have made that more clear. Blasting out email for any address [...]
Synchronous vs Asynchronous Bounces
Friday, April 24th, 2009Earlier today I needed to find out if a bounced email occurred synchronously or asynchronously. During the course of my research, the thought occurred to me that the difference between synchronous and asynchronous bounces is probably fairly unknown among email marketers, but knowing the difference would probably come in handy for them.
In order to [...]
Mass Marketing is Dead. Make Way For Personal Marketing.
Friday, March 20th, 2009The days of mass marketing are coming to an end as we enter a new era of personal marketing. As technology advances, marketers are able to gather more and more data about prospective customers and reach them in new and innovative ways. As these changes develop, its important that marketers recognize the changes taking place [...]
Selecting a Firm to Help With SEO
Wednesday, February 25th, 2009I get a lot of requests from friends to help them with SEO (Search Engine Optimization). SEO is not my main area of expertise, but I do have to know a fair amount about it for my job.
One of the main questions that I get from people about SEO is “how can I get my [...]
Content Is King for Email Delivery
Friday, January 9th, 2009A colleague sent me this link discussing the use of the word “free” in email subject lines. The gist of the article was that using “Free” in the subject line is frowned upon by savvy email marketers because of its potential of triggering spam filters, but that their A/B split testing showed dramatically better response [...]