Technologies Change the Direct Mail Landscape for Agencies
Monday, August 30th, 2010With the growth of social media and online marketing, many marketers have turned away from direct mail campaigns, arguing that traditional mailings are difficult to track and are no longer an effective way to market to prospects. My agency friends have shared that clients are wanting true metrics, meaning, if they can easily A/B test [...]
How many times should I advertise?
Wednesday, June 23rd, 2010I’ve been thinking alot about this question, as some who are new to direct marketing have a hard time understanding the time-tested methods that result in positive return on investment. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough. [...]
Women Want a Personalized World
Wednesday, April 28th, 2010There’s an interesting consensus as society settles into
understanding what a personalized experience means. It means we’re creating a “world” (i.e. consumer experience) that’s tailored to you.
In the online ad space, one marketing agency, Q Interactive , conducted a study regarding online ads that were served up based on behavioral data:
Women’s Channel, an agency that researches [...]
The Importance of Sustainable Forests
Wednesday, April 14th, 2010For those of you designing green print pieces or managing print marketing campaigns, the paper that you print on sometimes isn’t at the forefront of your mind – but increasingly it might be on the mind of your readership. According to a recent report, approximately 25% of consumers tell other consumers not to buy products [...]
Dear FitPregnancy: We’re not pregnant. But thanks for assuming.
Thursday, March 25th, 2010Some background on me – about 8 months ago my wife and I had a beautiful baby boy. A few months into our pregnancy we found a magazine called FitPregnancy and ordered it. My wife enjoyed several months of reading FitPregnancy’s articles geared toward women who are going through those 9 months of wonderful growth. [...]
Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Forrester Releases 2010 Mobile Trends Report
Monday, January 18th, 2010As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix. I came across Thomas Husson’s [...]
Is Email Marketing The ROI King?
Friday, January 15th, 2010Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right. I would have made that more clear. Blasting out email for any address [...]
Landing Page Design Best Practices
Monday, November 2nd, 2009Six Tips to Improve Conversion
In preparation for the “Leverage Search and Ye Shall Be found” webinar that I’m serving on this Thursday, I was on the hunt for tried and true best practices for landing page designs. Not just any tips, but landing page design tips to improve conversion. After all, isn’t that what all [...]
Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]
Marketers Create Communities Rather Than Communications
Friday, October 2nd, 2009DMNews senior editor Chantal Todé speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at QuantumDigital’s Marketing Summit in Austin, TX.
Jeff shares insights on branding and how more and more marketers are moving from creating communications to creating communities.
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Jeffrey Stewart of Trekk Cross-media talks about VW’s personalized Facebook campaign
Wednesday, September 16th, 2009Jeffrey Stewart of Trekk Cross-media on Presidential Use of Social Media
Wednesday, September 16th, 2009Jeffrey Stewart, Trekk Cross-media on the Rise of Digital
Wednesday, September 16th, 2009Brett Knobloch on Better Channel Intelligence
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