Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Forrester Releases 2010 Mobile Trends Report
Monday, January 18th, 2010As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix. I came across Thomas Husson’s [...]
Is Email Marketing The ROI King?
Friday, January 15th, 2010Ran across an interesting article in which a VP at Exact Target says that email marketing has the best ROI of any direct marketing method.
The article does make the point, rather subtly, that email has the best ROI when it’s done right. I would have made that more clear. Blasting out email for any address [...]
Landing Page Design Best Practices
Monday, November 2nd, 2009Six Tips to Improve Conversion
In preparation for the “Leverage Search and Ye Shall Be found” webinar that I’m serving on this Thursday, I was on the hunt for tried and true best practices for landing page designs. Not just any tips, but landing page design tips to improve conversion. After all, isn’t that what all [...]
Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]
Marketers Create Communities Rather Than Communications
Friday, October 2nd, 2009DMNews senior editor Chantal Todé speaks with Jeff Swystun, chief communications officer at DDB Worldwide and keynote speaker at QuantumDigital’s Marketing Summit in Austin, TX.
Jeff shares insights on branding and how more and more marketers are moving from creating communications to creating communities.
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Jeffrey Stewart of Trekk Cross-media talks about VW’s personalized Facebook campaign
Wednesday, September 16th, 2009Jeffrey Stewart of Trekk Cross-media on Presidential Use of Social Media
Wednesday, September 16th, 2009Jeffrey Stewart, Trekk Cross-media on the Rise of Digital
Wednesday, September 16th, 2009Brett Knobloch on Better Channel Intelligence
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Tour of the Facility, explaining Personalized Marketing Collateral
Wednesday, September 16th, 2009LTV & Lessons Learned with Companion Marketing
Wednesday, September 16th, 2009Day 2 Talk about focusing on long term customer value
Sara Costello, Senior Manager, Relationship Marketing with Sylvan Learning
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2008 Direct & Digital ad spend breakout
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VP Marketing of Realtor.com speaks on not saturating a channel
Tuesday, September 15th, 2009Frederick Herot, VP Marketing, Realtor.com speaks at the Marketing Innovation & Discovery Summit
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Frederick Herot on Personalizing Direct Mail
Tuesday, September 15th, 2009At the Marketing Innovation Summit 2009
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