Posté par admin le January 28, 2009 – 10:28 am
The Direct Marketing Voice: Taking Stock of Your Print Inventory
But the principles are the same: balance and flexibility. In the offset print world, that’s a very tricky prospect indeed. However, the digital print world offers the kind of balance and flexibility that would have reduced the amount of excess print collateral at that small collectibles company to, at most, a single box!
RISMedia: 6 Online Marketing Trends to Watch in 2009
- Drought across traditional media.
- Show me the performance.
- Smarter spending.
- Know thy customer.
- Existing customers are the best customers.
- Companies on equal footing.
DIRECT: Pete Pedersen Named To DMA Circulation Hall Of Fame
Pete Pedersen, the former executive director of publisher relations for Publisher’s Clearing House, has been selected to join the Direct Marketing Association’s Hall of Fame.
Medill Reports Chicago: Agents online: Facebook, Twitter used to market homes
Chicago real estate agents are doing business differently, using YouTube videos instead of flyers, blog posts instead of newsletters, Facebook profiles instead of business cards and Twitter updates instead of—well, no one is exactly sure what Twitter’s meant to accomplish, but they’re using it, too.
Posté par admin le January 22, 2009 – 9:28 am
The Direct Marketing Voice: How Not to Create Health Marketing Flyers
Seeing printed materials every day, I thought this was a great example of what NOT to do with your printed documents (note that below is a high res scan of the actual document that the nurse handed me). Here are a few “mistakes” that the creator (CDC) made in my opinion.
MSNBC: Regulus Group to Introduce Strategies for Transactional Marketing at TeleStrategies’ Billing Output ‘09
Mr. Wendroff’s session, “Transactional Documents and Promotions — What Telcos Can Learn from Direct Marketers,” will address the challenges of marketing on billing statements and highlight proven direct marketing practices that can be used to improve the transactional marketing process.
MarketingVOX: DMA: Most Marketers in Hispanic Market Use Direct Mail
A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing.
MediaPost: Banks Cut Direct Mail By 25% In 2008
Direct mail offers from financial services companies in pursuit of new customers fell by at least 25% in 2008, according to estimates from Mintel Comperemedia.
Posté par admin le January 21, 2009 – 9:29 am
The Direct Marketing Voice: Marketing Campaign Integration is Nothing to Sneeze At
Mr. Mott goes on to say that an “integrated online marketing approach and platform” is key to understanding exactly how your marketing campaigns are performing, allowing you to quickly identify problem areas and correct them so you can avoid wasting time and money on strategies that don’t work.
PrintWeek: PAS 2020 has official lift-off
The direct mail industry’s own environmental standard has been launched this morning by the Direct Marketing Association (DMA).
PRWeb: Tracking Direct Mail Marketing Article Added to Print and Mail Services .com Website
In a newly added article entitled, “Tracking Direct Mail Marketing is Imperative to Gain Direct Mail Results,” Print and Mail Services .com explains why tracking is a key component in any direct mail marketing campaign.
RIS Media: Using Web 2.0 Tools to Reach, Recruit and Retain Clients
In today’s rather soft real estate economy, real estate professionals have to make extra efforts to explore Web 2.0 tools in order to reach, recruit and retain customers and clients.
Posté par admin le January 20, 2009 – 9:57 am
The Direct Marketing Voice: Is All Direct Mail Junk Mail?
Not all direct mail is junk mail. Targeted direct mail with personalized messages and offers tailored to the recipient’s needs is not junk mail.
Media Buyer Planner: DMA: Most Marketers in Hispanic Market Use Direct Mail
77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while about 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to the study.
TMCNet: DMA Report: Direct Mail, Telemarketing, Internet Marketing Popular with Hispanic
Hispanic marketers, and presumably their customers like direct mail, telemarketing, and Internet marketing. These are some of the findings in a new The Direct Marketing Association report, “Hispanic Direct Marketing: Techniques and Best Practices” that is aimed at helping firms reach out and retain customers in this vibrant, unique, vital, and fast growing market.
ADOTAS: Email Marketing Keeps Working; Click Rates Rise
The demise of emailing marketing has long been predicted, but it’s still kicking.
Posté par admin le January 14, 2009 – 9:45 am
The Direct Marketing Voice: Direct Mail and the Art of War
As conditions change, we must vary our approach accordingly in a sensible manner. That is why targeted demographics, variable data printing and digital print-on-demand services aren’t just part of the future of direct mail, they ARE the future.
DIRECT Magazine: Glimpses at the Future of Direct Marketing
Commercial and nonprofit marketers spent roughly $177 billion on direct marketing in 2008, accounting for more than 52% of U.S. advertising expenditures, according to the Direct Marketing Association. Direct marketing employs about 1.6 million people.
TMCNet: DMA: Direct Marketing Future is Customer-Empowered
With the economic collapse, direct marketers, including those that rely on contact centers, are understandably unclear about what 2009 and beyond will bring. In response the Direct Marketing Association has taken a hard look into what lies ahead for direct marketing over the next five to 10 years.
One Stop Click: Email marketing take-up ‘growing’
Enterprises are increasingly turning to email marketing in the current uncertain economic climate, it has been revealed.
