How many times should I advertise?
Wednesday, June 23rd, 2010I’ve been thinking alot about this question, as some who are new to direct marketing have a hard time understanding the time-tested methods that result in positive return on investment. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough. [...]
QuantumDigital Receives Two Marketing Excellence Awards
Thursday, March 19th, 2009I’m excited to announce that the QuantumDigital team has been awarded two NAPL marketing excellence awards. Read the full story.
The awards were received in two categories:
Digital Marketing: Bronze Award, Finding Your Perfect Prospect
Sales Support, Lead Generation: Silver, Finding Your Perfect Prospect
The entry highlighted the use of multiple media types to drive booth traffic to the [...]
The Direct Marketing Voice Links: 2-13-2009
Friday, February 13th, 2009The Direct Marketing Voice: Five Steps to Marketing In a Recession
As an add on to my blog post, Marketing Methods for Trying Times, I thought I would go a step further and share the top five steps to marketing yourself in a recession.
DMNews: Interquest: Digital direct mail volume still growing
While direct mail volume is declining [...]
The Direct Marketing Voice Links: 2-4-2009
Wednesday, February 4th, 2009The Direct Marketing Voice: It’s Not Easy Staying Green
As marketers what should we be doing to lessen our environmental impact while preserving our financial sustainability?
MSNBC: A Marketing Home Run
In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans. “We do the small things like direct [...]
The Direct Marketing Voice Links: 2-2-2009
Monday, February 2nd, 2009FOXNews: Experts See Dim Future for U.S. Postal Service
A day after Postmaster General John Potter threatened to cut mail delivery from six to five days a week, postal experts, direct marketing executives and politicians alike said the outlook for the quasi-governmental U.S. Postal Service is bleak.
DMNews: NARC board expands, adding voices for direct
For the [...]
The Direct Marketing Voice Links: 1-28-2009
Wednesday, January 28th, 2009The Direct Marketing Voice: Taking Stock of Your Print Inventory
But the principles are the same: balance and flexibility. In the offset print world, that’s a very tricky prospect indeed. However, the digital print world offers the kind of balance and flexibility that would have reduced the amount of excess print collateral at that small collectibles [...]
The Direct Marketing Voice Links: 1-22-2009
Thursday, January 22nd, 2009The Direct Marketing Voice: How Not to Create Health Marketing Flyers
Seeing printed materials every day, I thought this was a great example of what NOT to do with your printed documents (note that below is a high res scan of the actual document that the nurse handed me). Here are a few “mistakes” that the [...]
The Direct Marketing Voice Links: 1-21-2009
Wednesday, January 21st, 2009The Direct Marketing Voice: Marketing Campaign Integration is Nothing to Sneeze At
Mr. Mott goes on to say that an “integrated online marketing approach and platform” is key to understanding exactly how your marketing campaigns are performing, allowing you to quickly identify problem areas and correct them so you can avoid wasting time and money on [...]
The Direct Marketing Voice Links: 1-20-2009
Tuesday, January 20th, 2009The Direct Marketing Voice: Is All Direct Mail Junk Mail?
Not all direct mail is junk mail. Targeted direct mail with personalized messages and offers tailored to the recipient’s needs is not junk mail.
Media Buyer Planner: DMA: Most Marketers in Hispanic Market Use Direct Mail
77% of active Hispanic direct marketers specifically tailor their non-catalog direct [...]
The Direct Marketing Voice Links: 1-14-2009
Wednesday, January 14th, 2009The Direct Marketing Voice: Direct Mail and the Art of War
As conditions change, we must vary our approach accordingly in a sensible manner. That is why targeted demographics, variable data printing and digital print-on-demand services aren’t just part of the future of direct mail, they ARE the future.
DIRECT Magazine: Glimpses at the Future of Direct [...]
The Direct Marketing Voice Links: 1-13-2009
Tuesday, January 13th, 2009The Direct Marketing Voice: Direct Mail is Far From Dead
Before I throw down my reasons as to why I think direct mail is still alive and kicking, let me say that HubSpot’s post seemed to be ignited by an NPR article noting that the USPS is seeing less mail due to the crap economy.
Kiplinger: 4 [...]
Direct Mail is Far From Dead
Monday, January 12th, 2009I was searching around on Twitter today for interesting commentary on direct mail when I came across a tweet by @Malayna. Her post simply stated ‘Yes, direct mail is dying.’ Of course, I was compelled to investigate why she was so convinced that this medium was on its way down. Her comment (misinformed, in my [...]
Marketing Tips for 2009
Thursday, January 8th, 2009As a marketing director, I have been focused entirely the last several months on reviewing results from our 2008 marketing plan. Including print ad results, email ROI, trade show effectiveness, webinar and whitepaper success.
In outlining our 2009 marketing strategies and main project buckets, I started to research what others in the industry are saying will [...]
The Direct Marketing Voice Links: 12-19-2008
Friday, December 19th, 2008The Direct Marketing Voice: The Next Wave in Residential Home Sales
We recently received a report from Steve Murray, Editor for REAL Trends, Inc. REAL Trends is a publishing and communications company considered to be a leading source of analysis and information on the residential brokerage industry and has served the real estate industry for 19 [...]
The Direct Marketing Voice Links: 12-18-2008
Thursday, December 18th, 2008Being Cutting-Edge in Calgary
In 2006 the University of Calgary decided to re-invent how its 30,000 students use all University documents by integrating everything into a single system. In a deal directly with Xerox, which is projected to save the University $12.6 million over seven years, students can use the system dubbed “Imagine” for all print, [...]