Posté par admin le January 29, 2009 – 10:11 am
The Direct Marketing Voice: HBO’s Compelling Campaign & Missing Community
What HBO did not do well was to use this incredible marketing effort to continue a community. When you visit the www.poweroftheletter.com website today, it goes nowhere. This is really astounding considering that the campaign began less than a year ago.
Forbes: QuantumDigital Hosts Educational Sessions on Direct Marketing Throughout 2009
Educational services offered by QuantumDigital are essential to marketing decision makers as industry experts answer questions about everything from direct mail ROI and effective creative design strategies to how to effectively drive traffic to your Web site using direct mail, email and print materials. Topics will be directed to all marketers that have a need for direct marketing, on-demand printing and eMarketing who wish to optimize budget without sacrificing results.
BtoB: Direct marketers face more layoffs, hiring freezes
Among the 264 companies responding to the online survey, only 21% said they will be adding to direct marketing staff during the current quarter, down from 31% in the last quarter of 2008.
MSNBC: Datran Media Announces Third Annual Marketing Survey Result
The results summarized below and available in detail on Datran Media’s Web site reveal marketers’ plans to shift available budgets to what they consider to be the strongest performing channels of online advertising. Marketers are also increasingly interested in emerging advertising channels, particularly social media, according to the survey results.
Posté par admin le January 22, 2009 – 9:28 am
The Direct Marketing Voice: How Not to Create Health Marketing Flyers
Seeing printed materials every day, I thought this was a great example of what NOT to do with your printed documents (note that below is a high res scan of the actual document that the nurse handed me). Here are a few “mistakes” that the creator (CDC) made in my opinion.
MSNBC: Regulus Group to Introduce Strategies for Transactional Marketing at TeleStrategies’ Billing Output ‘09
Mr. Wendroff’s session, “Transactional Documents and Promotions — What Telcos Can Learn from Direct Marketers,” will address the challenges of marketing on billing statements and highlight proven direct marketing practices that can be used to improve the transactional marketing process.
MarketingVOX: DMA: Most Marketers in Hispanic Market Use Direct Mail
A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing.
MediaPost: Banks Cut Direct Mail By 25% In 2008
Direct mail offers from financial services companies in pursuit of new customers fell by at least 25% in 2008, according to estimates from Mintel Comperemedia.
Posté par admin le January 20, 2009 – 9:57 am
The Direct Marketing Voice: Is All Direct Mail Junk Mail?
Not all direct mail is junk mail. Targeted direct mail with personalized messages and offers tailored to the recipient’s needs is not junk mail.
Media Buyer Planner: DMA: Most Marketers in Hispanic Market Use Direct Mail
77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while about 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to the study.
TMCNet: DMA Report: Direct Mail, Telemarketing, Internet Marketing Popular with Hispanic
Hispanic marketers, and presumably their customers like direct mail, telemarketing, and Internet marketing. These are some of the findings in a new The Direct Marketing Association report, “Hispanic Direct Marketing: Techniques and Best Practices” that is aimed at helping firms reach out and retain customers in this vibrant, unique, vital, and fast growing market.
ADOTAS: Email Marketing Keeps Working; Click Rates Rise
The demise of emailing marketing has long been predicted, but it’s still kicking.
Posté par admin le January 13, 2009 – 9:51 am
The Direct Marketing Voice: Direct Mail is Far From Dead
Before I throw down my reasons as to why I think direct mail is still alive and kicking, let me say that HubSpot’s post seemed to be ignited by an NPR article noting that the USPS is seeing less mail due to the crap economy.
Kiplinger: 4 Email Marketing Trends You Can’t Ignore in the Months Ahead
- It’s all about interactivity.
- It’s a two-screen medium.
- Segmenting gets results.
- It’s not a solo tactic.
BtoB Magazine: DMA Releases ‘Future of Direct Marketing’ Report
Marketers facing the current weakened economy remain unclear about what this year and beyond will bring, according to the Direct Marketing Association’s first-ever “Future of Direct Marketing” qualitative report, released Monday. Nevertheless, a common theme of the report is that technology will become increasingly essential to success.
PrintWeek: Web-to-print webcast panellists answer your questions
Our inaugural webcast on printweek.com resulted in more questions sent in than our expert panel had time to answer. Fortunately, panellists Peter Lancaster, managing director at consultancy w2p.co.uk, and Robert Stabler, head of HP’s Indigo Digital business for the UK and Ireland, have answered below some of those that didn’t make the cut during the live event.
Posté par admin le January 6, 2009 – 9:47 am
The Direct Marketing Voice: Direct Mail Postcards As Sales Support For Customer Retention
A great example of the right way to use direct mail marketing for customer retention appeared in my mailbox the other day from a small clothing shop I had recently visited. This piece stopped me in my tracks, put a smile on my face and left me planning my next trip to the store.
Reuters: Traffic Builders, Inc.(sm) Launches Industry-First Green Direct Mail Initiative for U.S. Automotive Dealers
The We Auto Go Green program gives dealerships’ service departments an added benefit that competing direct mail providers cannot offer. Beginning the first of 2009, program participants will have their mailers printed on recycled paper.
NPR: Postal Service Sees Less Mail In Slumping Economy
Mail volume always suffers when the economy suffers, but this economic downturn is hitting the Postal Service particularly hard. That’s because the slumping housing and financial sectors have typically been big users of direct-mail marketing.
BtoB Magazine: Three considerations for evaluating direct-mail campaigns
In an increasingly competitive multichannel environment, marketers are struggling to optimize their marketing budgets and deliver the greatest returns on investment. Direct mail continues to be a strong driver of incremental sales, but with a greater number of orders taking place online it is becoming difficult to understand which marketing investment is driving ordering activity.
