Online Retailers Rely on Personalized Direct Mail to Boost Sales
Monday, July 27th, 2009I read a great article posted on DMNews today that reinforced what many direct marketers have been saying for quite a while. Despite emerging marketing channels and trends – such as social networking sites, mobile marketing and online advertising venues – personalized direct mail containing relevant content is extremely effective in driving traffic online, generating [...]
The Direct Marketing Voice Links: 2-10-2009
Tuesday, February 10th, 2009The Direct Marketing Voice: The Value of ‘Free’ in Direct Marketing
As I think we all know, in marketing ‘free’ is a word with double meaning. It’s also a valuable marketing tactic that businesses embrace to attract new leads, retain existing customers and boost full-price sales.
BtoB: Database face-to-face
Our expert panel discusses dramatically changing business models, care [...]
The Direct Marketing Voice Links: 2-09-2009
Monday, February 9th, 2009The Direct Marketing Voice: Use Technology to Improve Email Marketing
The email marketing community has to do a better job of educating our colleagues. Some email marketers understand the full potential of using technology to improve the effectiveness of email marketing, but many email marketers do not understand, or are not interested.
AdAge: Postal Service Asks to [...]
The Direct Marketing Voice Links: 2-5-2009
Thursday, February 5th, 2009The Direct Marketing Voice: Tracking Your Direct Mail Campaigns
One of the most difficult parts of creating a direct mail campaign is proving ROI and tracking results… There are many ways you can track a direct mail piece, from using a unique website URL or even personalized url’s to using unique email addresses…
BusinessStrata: Companies ’should always [...]
The Direct Marketing Voice Links: 1-29-2009
Thursday, January 29th, 2009The Direct Marketing Voice: HBO’s Compelling Campaign & Missing Community
What HBO did not do well was to use this incredible marketing effort to continue a community. When you visit the www.poweroftheletter.com website today, it goes nowhere. This is really astounding considering that the campaign began less than a year ago.
Forbes: QuantumDigital Hosts Educational Sessions on [...]
The Direct Marketing Voice Links: 1-22-2009
Thursday, January 22nd, 2009The Direct Marketing Voice: How Not to Create Health Marketing Flyers
Seeing printed materials every day, I thought this was a great example of what NOT to do with your printed documents (note that below is a high res scan of the actual document that the nurse handed me). Here are a few “mistakes” that the [...]
The Direct Marketing Voice Links: 1-20-2009
Tuesday, January 20th, 2009The Direct Marketing Voice: Is All Direct Mail Junk Mail?
Not all direct mail is junk mail. Targeted direct mail with personalized messages and offers tailored to the recipient’s needs is not junk mail.
Media Buyer Planner: DMA: Most Marketers in Hispanic Market Use Direct Mail
77% of active Hispanic direct marketers specifically tailor their non-catalog direct [...]
The Direct Marketing Voice Links: 1-13-2009
Tuesday, January 13th, 2009The Direct Marketing Voice: Direct Mail is Far From Dead
Before I throw down my reasons as to why I think direct mail is still alive and kicking, let me say that HubSpot’s post seemed to be ignited by an NPR article noting that the USPS is seeing less mail due to the crap economy.
Kiplinger: 4 [...]
The Direct Marketing Voice Links: 1-06-2009
Tuesday, January 6th, 2009The Direct Marketing Voice: Direct Mail Postcards As Sales Support For Customer Retention
A great example of the right way to use direct mail marketing for customer retention appeared in my mailbox the other day from a small clothing shop I had recently visited. This piece stopped me in my tracks, put a smile on [...]
The Direct Marketing Voice Links: 1-05-2009
Monday, January 5th, 2009The Direct Marketing Voice: Making Your Direct Mail More Cost-Effective in 2009
With no signs that the economic slow-down is nearing a bottom, most companies are under considerable pressure to trim budgets. And retailers, real-estate agents and direct marketers are no exception.
PrinterComparison.com: Xerox researching ‘erasable’ technology
Inkless printing is the newest technology for sale in the printing [...]
The Direct Marketing Voice Links: 12-23-2008
Tuesday, December 23rd, 2008The Direct Marketing Voice: Santa Might Skip the Homes of These ‘Bad’ Direct Mail Marketers
Nonprofit group ForestEthics recently published its third annual list of ‘Naughty and Nice’ direct marketers. The list focuses on sustainable practices in direct mail/catalog marketing and highlights who’s doing a great job at thinking green and who’s not.
Nova Scotia News: Marketing [...]