Technologies Change the Direct Mail Landscape for Agencies
Monday, August 30th, 2010With the growth of social media and online marketing, many marketers have turned away from direct mail campaigns, arguing that traditional mailings are difficult to track and are no longer an effective way to market to prospects. My agency friends have shared that clients are wanting true metrics, meaning, if they can easily A/B test [...]
How many times should I advertise?
Wednesday, June 23rd, 2010I’ve been thinking alot about this question, as some who are new to direct marketing have a hard time understanding the time-tested methods that result in positive return on investment. It might be a generational or technological culture of instant gratification that makes us want to see our first marketing campaign rake in the dough. [...]
Postcard Marketing — The New Cutting Edge Medium?
Monday, May 24th, 2010RISMedia announced the findings from a new HomeGain marketing survey where real estate agents indicate postcards are yielding the highest response over popular social media platforms. The article titled, Social Media vs. Direct Mail goes on to share that even though this type of marketing has been around for decades, it is still working.
QuantumDigital was [...]
Data, Data and Oh Yeah, More Data
Friday, May 7th, 2010In the midst of outlining strategy for a new marketing campaign and summarizing the metrics I need to track on said campaign, I happened across an interesting article on adage.com, “The Case for Less Data and More Vision.” Near the end of the article, the author, Jonathan Salem Baskin writes,
We need to stop embracing the [...]
The Importance of Sustainable Forests
Wednesday, April 14th, 2010For those of you designing green print pieces or managing print marketing campaigns, the paper that you print on sometimes isn’t at the forefront of your mind – but increasingly it might be on the mind of your readership. According to a recent report, approximately 25% of consumers tell other consumers not to buy products [...]
Dear FitPregnancy: We’re not pregnant. But thanks for assuming.
Thursday, March 25th, 2010Some background on me – about 8 months ago my wife and I had a beautiful baby boy. A few months into our pregnancy we found a magazine called FitPregnancy and ordered it. My wife enjoyed several months of reading FitPregnancy’s articles geared toward women who are going through those 9 months of wonderful growth. [...]
Why is Direct Marketing spending increasing?
Wednesday, February 3rd, 2010To all the social media consultants out there who downplay the role of direct mail and direct marketing, there are two standout points that they should be considering very closely from the DMA’s latest economic impact study:
As an industry, the amount spent on direct mail will rise by $1.1 billion this coming year (to $45.5 [...]
Forrester Releases 2010 Mobile Trends Report
Monday, January 18th, 2010As 2010 kicks off, we’re all thinking of new and innovative ideas for growing business. For me, I’m interested in implementing a mobile campaign to test direct mail response. Testing a coupon offer would be an interesting project. You may be wondering how to squeeze mobile into the marketing mix. I came across Thomas Husson’s [...]
Is there Interactive Marketing Burnout?
Wednesday, December 30th, 2009It’s true that direct mail sometimes has a tougher challenge of trackability when compared to the email realm. This is the way it should be – no one should be in my home looking over my shoulder as I open my mail. It’s a question of place, and privacy. Direct mail gives us the time [...]
QuantumDigital Helps Santa Deliver Christmas Wishes to Children in Need
Wednesday, December 9th, 2009It feels so good to help those in need all year round, and we do so by participating with Mobile Loaves & Fishes and Angel Tree Prison Fellowship among others. But I’ll admit it feels exceptionally good to bring a smile to a child’s face during the holiday season. I can just imagine the look [...]
The Worst Direct Mail Postcard?
Thursday, December 3rd, 2009I am going to use a postcard that my wife received in the mail as an example that might be good to share with a wider audience. I typically want to support small hispanic-owned businesses, so in this case I’m going to hide easily identifyable information to protect their identity. There are two main reasons [...]
Eric Cosway and Lee Lentz – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, and Lee Lentz, Magician Extraordinaire, bring you greetings from the 2009 Realtors Conference & Expo in San Diego, CA.
Eric Cosway talks about MLS Integration, Social Postcards, and 1-to-1 Postcards – NAR 2009
Sunday, November 15th, 2009Eric Cosway, CMO & EVP of QuantumDigital, shares with us some of the new products and services QuantumDigital has launched for real estate brokers and agents; MLS Integration, Social Postcards, and 1-to-1 Postcards, at the NAR 2009 Convention in San Diego.
This is not Junk Mail.
Wednesday, November 11th, 2009I received this on Monday and was enamored by the “whole package” of this campaign – from the colors to the personalization. This is one of the most clever direct mail campaigns I’ve seen in a while, because it makes people stop. Think. Re-consider. Below is the envelope which features in stark letters “This is [...]
Integrating Social with Traditional Direct Marketing for Growth
Friday, October 16th, 2009A lot of businesses feel like they’re stuck between a rock and a hard place. As social media becomes more popular as a marketing channel, what happens to traditional direct marketing channels? How do businesses effectively use all the channels and tools available to connect with their target audience and grow business?
This recently published whitepaper [...]