Top 5 Ways to Get Your Direct Mail Noticed
Tuesday, March 2nd, 2010I came across this blog post by Missy Jensen, Social Media Manager at DMEautomotive. The examples provided are for automotive dealerships, but are applicable across multiple industries.
In the blog post titled, “Top 5 Ways to Get Your Direct Mail Noticed,” Jensen concludes by sharing, “By sending personalized, consistent, relevant and timely messages to your customers [...]
Top Direct Marketing Insights from the QuantumDigital booth, NAR 2009
Monday, December 7th, 2009For all real estate professionals, here is a final review of the key direct marketing highlights from the QuantumDigital booth at the 2009 REALTORS® Conference & Expo.
Key topics at the booth included:
How to use social media with direct mail.
New social media postcards and personalized postcards to increase ROI
How to automate farming and buyer follow-up campaigns
MLS [...]
A Case for Personalization: Proof that Relevant Content is King
Tuesday, July 28th, 2009No one likes being ignored, lumped in with the masses or seen as anything but the individual that they really are. Many people would argue, including myself, that a one-size-fits-all approach in marketing is ineffective and a waste of time, money and resources.
Highly personalized direct marketing efforts—direct mail, printed collateral, email and personalized landing pages—have [...]
The Direct Marketing Voice Links 6-5-2009
Friday, June 5th, 2009Self-Defense Tips for Your Budget
via www.delivermagazine.com Don’t look now, but budget cutters are greedily eyeing your department. And, in lean times, there is nothing quite like a marketing budget to set off their inner Pavlovian bell. Good luck reasoning with them. You can try explaining that marketing creates sales, and that cutting back in a [...]
Direct Mail Isn’t Dead
Friday, May 29th, 2009I am seeing a lot of chatter these days on Twitter indicating that direct mail is a dying medium. Not dying; however, the landscape has been changing and that is where I want to focus. Many of the businesses I have spoken to this year indicate they’ve had a bad experience with [...]
Can Sending Direct Mail Boost Website ROI?
Monday, May 11th, 2009There are a lot of online advertising, marketing and SEO options available to help build brand awareness and drive traffic to a business’ website. To list a few, there’s the use of email marketing, contextual ad space, social networking sites, blogs, pay-per-click advertising, viral video… well, you get the point. The availability of all these [...]
The Recession-Busting Dynamic Duo: Email & Targeted Direct Mail
Friday, April 17th, 2009Register for the next webinar!
Like Fred Astaire and Ginger Rogers, the e-mail and direct mail channels can make beautiful footwork solo. But when you pair them up for the right number, the result is electric-higher response rates, higher average order value and higher lifetime value. And in a tight economy, what company doesn’t want its [...]
2009 RE/MAX Convention – Day 2
Thursday, March 5th, 2009The buzz from Day 2 was all around the new RE/MAX website. Agents are very excited about the new layout and the ease of use over the current site.
Other highlights included:
Agents feel the various technologies that are currently available to them seem to keep getting better, making their lives easier.
A few agents stopped by the [...]
2009 RE/MAX Convention – Day 1
Wednesday, March 4th, 2009The 2009 RE/MAX annual convention kicked off with a bang yesterday! Anthony Gomez, Director of Business Solutions for QuantumDigital captured some of the highlights from the opening session.
Dave Liniger, Co-Founder and Chairman of the Board for RE/MAX International discussed the state of the real estate market from his perspective:
2009 has half the homes available that [...]
Using Color in Your Direct Mail Campaigns
Thursday, February 19th, 2009Do you ever have that feeling of “forgetting something?” Well when it comes to preparing for a direct mail campaign there are core items you don’t want to forget. First of all, make sure you have a clear understanding of who you are targeting. This key element will determine your imagery, copy and offer. Use [...]
Bigger is Not Necessarily Better
Tuesday, February 10th, 2009Everyone knows that everything’s bigger in Texas. Then there’s big oil, big hair, Big Country and Big Ben. But just because these things are bigger doesn’t automatically mean they’re better. Case in point: oversized postcards. Will Payovich, director of creative services, Euro RSCG Chicago wrote an excellent post about Comcast’s 6″x11″ postcards (at QuantumDigital, we [...]
How to Use LinkedIn for Real Estate Marketing
Thursday, February 5th, 2009We (QuantumDigital) hosted a few educational webinars last week on the best practices for real estate direct marketing. In our real estate direct marketing survey conducted last summer, we found that ’sphere of influence’ was still the number one way to get new business. LinkedIn and Facebook were the top two social platforms being used [...]
A Preliminary Look at How Businesses are Marketing Themselves in 2009
Monday, January 26th, 2009Is Mr. Bob Bly late to the party or are businesses honestly still seeking an answer to the following question?
During a recession, when money is tight, should companies ramp up their marketing activities and spending… keep them steady… cut back… or stop altogether?
In his blog post today, he does pose a great question regarding the [...]
The Direct Marketing Voice Links: 1-21-2009
Wednesday, January 21st, 2009The Direct Marketing Voice: Marketing Campaign Integration is Nothing to Sneeze At
Mr. Mott goes on to say that an “integrated online marketing approach and platform” is key to understanding exactly how your marketing campaigns are performing, allowing you to quickly identify problem areas and correct them so you can avoid wasting time and money on [...]
Is All Direct Mail Junk Mail?
Monday, January 19th, 2009The wonderful thing about art is that it has the power to spark dialogue and promote action.
On Friday, I made my way over to Flatbed Press in Austin, TX to see a new exhibit by artist Annette Lawrence. Through the exhibition, “Free Paper,” the artist comments on paper waste created by direct mail, or as [...]