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QuantumDigital Launches QuantumCards, the First Ever Direct Mail Marketing iPhone App

Posté par Cynthia Fedor le April 11, 2012 – 3:13 pm

dans Digital & Social Media, Direct Mail Marketing, Leadership & Innovation, Marketing Technologies, Mobile Marketing, News & Trends, Real Estate Marketing, Small Business Marketing

It’s official! QuantumDigital just launched QuantumCards, the first direct mail marketing iPhone app designed to help SMBs grow local business while on the go.

Through QuantumCards, users can create, print and mail vibrant, full-color postcards to market their business in local neighborhoods–right from their iPhone. What’s unique about this application is that it offers users the ability to generate neighborhood mailing lists on the fly by using their smartphone’s geo-location feature or by typing in a target location. Service-based business professionals–like house painters, landscapers, real estate agents, or residential cleaners–no longer have to walk door to door distributing business cards or door hangers to prospects surrounding job sites. They can simply take a picture with their iPhone, write a personal message, and even link to their website or a video via QR code, then mail postcards to the neighborhood audience. SMBs can market their business in a matter of minutes; postcards mail next business day so they can start seeing results quickly.

Other benefits:

Allows businesses to market to local neighborhoods within minutes while on the go
Provides a social aspect to traditional marketing (take a photo with happy clients, share real events in real places, include a personal message, etc.)
Gives users the ability to link to digital content via QR code
Offers easy-to-execute marketing that both novice and expert marketer can use

QuantumCards is an ideal application for:

HOA (home owners association) groups and community advocates
Service-based businesses such as remodelers, roofers, landscapers, etc.
Locally owned businesses that rely on patronage from nearby audiences
Busy real estate professionals, home inspectors, etc.
Temporary and/or pop-up businesses needing local exposure fast

As more and more marketers are adopting mobile tools and technologies to promote their business, many may find the QuantumCards app to be an invaluable tool for keeping in touch with clients and generating additional local business.

Try QuantumCards for yourself. Download the app for free and instantly get your first postcard at no cost. If you post a review of your experience on the iTunes app store, you may also enter to win a $100 iTunes gift card courtesy of QuantumDigital.

What do you think of this new marketing application?

Direct Mail Growing in Popularity Among Young People?

Posté par Cynthia Fedor le November 1, 2011 – 3:45 pm

dans Database Marketing, Digital & Social Media, Direct Mail Marketing, Direct Response Marketing, Integrated Marketing, News & Trends

According to survey results published in the Direct Marketing Association’s 2011 Statistical Fact Book, 18 percent of young people between the ages of 22 and 24 say they will respond to direct mail. That’s up from numbers published last year.

How could this be? Direct mail is often seen as an old (and not so sexy) marketing channel. Why are direct mail postcards, catalogs, and other mailed print formats increasing in popularity—especially among young people—when activity on digital, mobile and social media platforms are thriving?

They don’t want their friends to know their really, really personal business.

Last year, a study conducted by ICOM, a division of Epsilon Targeting, found that a lot of people between the ages of 18 and 34 preferred to receive certain marketing communications via direct mail rather than through online media. An overwhelming percentage of those surveyed wanted messages relating to personal care, food or cleaning products, medicine, and sensitive health products to be delivered via direct mail.

I think that people recognize the fact that most things posted online, or exchanged via email, are not necessarily private. Even if profiles are restricted and passwords are strong, there’s a chance that someone or something can potentially gain access to personal details and preferences. Sure, this can happen with direct mail too. But online, if sensitive personal information is exposed, the audience that could have access to it is potentially much larger (and content is searchable online).

Better targeting and deeper, more relevant personalization

Gone are the days where marketers can get away with distributing mass mail featuring generalized messages. Consumers today demand personalization and, above all, relevancy. Past surveys by organizations like the Winterberry Group, Prospectiv, and the DMA highlight that the top factors in driving response rates included timing, relevance and personalization of marketing message.
Read More »

Social Media: It Doesn’t Reach Everyone, Particularly the Wealthy

Posté par Jamie Matusek le August 18, 2011 – 2:32 pm

dans Digital & Social Media, Direct Mail Marketing, Direct Response Marketing, Marketing Strategy

There’s no denying that as marketers, we’re heavily influenced by the social media bandwagon. While it’s still hot, companies in nearly every industry are focusing their budgets on it, to use the power of Facebook, Twitter and online networks to get their message out to customers and prospects. Be cautioned: social media is not a numbers game, nor is it one that reaches all consumer audiences.

An article in Luxury Daily reports that 50% of our wealthiest populations (the top 10% of affluent U.S. individuals who make up 35% of all U.S. income; individuals with a minimum net worth of $828,000 and an average net worth of $3.1 million) don’t engage with social media at all.

Although the United States is still considered to be in a recession, the Center for American Progress’ Prosperity 2050 study claims that the very rich are growing in Read More »

5 Resources for DIY Small Business Marketers

Posté par Cynthia Fedor le August 16, 2011 – 7:06 pm

dans Digital & Social Media, Marketing Technologies, Mobile Marketing, Production & Printing, Small Business Marketing

Small business owners and entrepreneurs brave enough to take the do–it–yourself approach to advertising and marketing—tackling everything on their own from website development and management to lead acquisition, customer retention and more—are finding that things are getting complicated. The growing importance of integrating digital, mobile, and social media elements within the marketing communications mix is just adding more pressure on top of an already full workload.

Simply keeping up with marketing trends, emerging technologies, and communication strategies is hard enough. Luckily, there are plenty of resources available that the DIY marketer can use to make their job a bit easier.

Here are five helpful resources for do–it–yourself marketers:

Many small business marketers and entrepreneurs are turning to easy–to–use and often free web content management systems—like Wordpress, Drupal, and Joomla, among others—to develop and maintain a company website or blog. Often, setting up a small business website or blog is as simple as picking a template; users just plug in their content and go.

Basic knowledge of certain programming Read More »

Quality Over Quantity, The Importance of List Management

Posté par Cynthia Fedor le June 22, 2011 – 2:45 pm

dans Database Marketing, Direct Mail Marketing, Direct Response Marketing, Marketing Strategy

Quite a while ago I read an article that described the list woes of a mail-order gourmet brownie company. They ran into some issues trying to effectively manage and grow their mail catalogue distribution lists. Because the majority of their business, or all of it, depended on responses to their catalogues, the company decided to expand their customer mailing list by acquiring multiple purchased lists from an agency. The rapid growth of their mailing list caused them to increase catalogue production and, as a consequence, increase costs associated with their direct marketing campaign. The tough part for this company, though, was that they didn’t see a correlating increase in response rates. After investing all this money, the responses were not sufficient enough to recuperate the growing cost of catalogue production, let alone producing any bump up in profit.

So, what went wrong? A lot of people assume that if you increase your marketing campaign’s reach, the ratio of responses should grow at the same rate. Statistically, this theory might be true if you’re talking about something like playing the lottery – the more you play, the more chances you have to win. Unfortunately, this rule doesn’t apply in direct marketing. Success isn’t necessarily dependent on quantity, but rather on quality of your marketing message and the relevancy of it for the people that receive the message.

Proper list management is an incredibly important part of a successful and effective direct marketing campaign. The effort of reviewing and refining your mailing lists should be constant and should hold just as much importance as things like defining your marketing message or balancing your budget. Read More »

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