QuantumDigital is one of eight G7 Master Printers in Texas and one of the first and few pure digital printers worldwide to achieve this distinction.
What does G7 mean?
For corporate print buyers, brand managers and ad agencies, the distinction means that you and your clients can maintain brand integrity across all of your print projects. It changes printing from an art (visual check), to a science. G7 solves a common problem for print buyers: getting consistent color quality regardless of the technology, printer or location.
Find out more abot QuantumDigital and G7 master status by reading the press release.
G7® Master Printer status is awarded by the International Digital Enterprise Alliance (IDEAlliance).
Posté par admin le June 4, 2009 – 8:38 am
Assessing the best time to send email
via www.email-marketing-reports.com You’ve probably been through the brainstorming process to draw out a “best guess” time to send. And testing may not be an option if you haven’t the time or a big enough list. So where do you go from there? 1. Look at your past results
Evolution, Revolution: Attention All Marketers – Change Is Gonna Come (and ROI Will Follow)
via gilbertdirectmarketing.wordpress.com * Direct Mail (part 1) — Push Me, Pull You: The chatter I hear every day is that direct mail is dead. Mostly, this is perpetuated by pure-play Internet folks who believe marketing is all about “pull” rather than “push.” I recall in the not too distant past when direct marketers were looked upon by brand marketers as the redheaded stepchildren of the marketing community. Of course, the Internet leveled this playing field, and now all marketers need to be direct marketers to survive.
Ad Overkill May Not Be a Bad Thing During Tough Times
via www.emarketer.com Projecting strength. Banks and retailers should be careful when cutting back on ad spending during the recession. It might make their customers think less of them.
Are You Making These Five Direct Mail Blunders?
via allbusinessarticlez.blogspot.com Here are just five of the common direct mail mistakes I
uncovered that will at best severely limit the effectiveness of your campaigns and at worst may ensure
that you get a BIG FAT ZERO in the conversion column (the only one that counts, by the way) Avoid these mistakes and you will go a long way in your quest to move the needle with a direct mail campaign.
Posté par admin le May 28, 2009 – 9:56 am
Deliverability.com: Ask my wife – She’s always right…
via blog.deliverability.com We all know what will happen if marketers get a whiff of the potential here. A good chunk of them will try this technology and cram even more information into an already overloaded email and not take the time even understanding its impact on the user. Are we REALLY ready for video in email? Most of us haven’t figured out marketing best practices on what we have already in our hands.
Direct Mail: Tips To Make It Work For You
via blog.hirezdigital.com Direct mail is undisputedly the most tried and true effective marketing strategy around. It’s been around long enough for strategists to determine this fact. Here are some tips on how to make sure you are maximizing direct mail’s potential.
Is the internet set to slay direct mail? | Blog | Econsultancy
via econsultancy.com The list of industries that have been impacted greatly by the internet is a long one. The internet pretty much impacts everyone today.
Posté par admin le May 21, 2009 – 10:09 am
Direct Mail Diva: Does it Pay to Advertise in a Down Economy?
via directmaildiva.blogspot.com Does it really pay to advertise during a recession? Historical data says yes, but times and perceptions change, so what do TODAY’S consumers think? “More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.”
Donor Power Blog: 10 ways to get direct mail wrong
via www.donorpowerblog.com There are a lot of ways direct mail acquisition can go wrong, and a lot of them are self-inflicted. Jerry Huntsinger outlines some of the more dangerous ways we hurt our acquisition efforts in FundRaising Success magazine: 10 Temptations to Avoid in Acquisition Packages.
Email Marketing is the Cinderalla of digital
via econsultancy.com 1. Only send useful content: The key word in email marketing is, ‘relevancy’. Your subscribers will only open and read your emails if the content you send them is relevant and has some value to them. For example, think about where they are in the buying cycle and only send content that is useful for them at that stage. If you don’t think it’s relevant content then don’t send it! 2. Segment for success : In order to personalise your emails, you need to be able to segment your subscriber base. In order to do this you will need to gather information about your subscribers. Do this as early on in the relationship with (soon after sign-up ideally) and keep asking. Remember though, if someone is going to give you their personal information – where they live for example – then you had better keep it private and use it!
Posté par Luis Paez le May 20, 2009 – 2:38 pm
I came across the new television commercial for Intel which paints a different version of “Rock Stars” that we should admire. Take a quick look:
The tagline “Our rock stars aren’t like your rock stars” says it all – Intel embraces the “nerdy” aspects of their company and propels Ajay Bhatt, co-inventor of the USB, to the stature of a rock star. Because he is one, in the technology world.
I came across a customer’s business card design that sought to also paint themselves in a different light by rejecting things that you take for granted. I re-did the design just a bit to protect privacy, but the spirit is here. Essentially, his card was quite simply: Name, Phone, his line of business & the statements “No Computer”, “No Email”. For someone like myself who’s joined at the hip with my computer I admire those who purposefully avoid computers just for the sake of leading a stress-free and low-tech lifestyle, like Steve Jobs in 1982.
Business Card mockup
The point is that by painting a bold picture of who you are (and who your brand is), it clarifies your image to your customers and prospects. After all, if you don’t stand for something, do you stand for anything at all?
