Agencies Explore Digital Print in Austin, Tx
Friday, October 2nd, 2009Chantal Todé with DMNews shares about her trip to the Marketing Innovation & Discovery Summit hosted at QuantumDigital.
“What I heard from these representatives [agency executives] is that they were there to learn more about digital print and variable data print with the goal of being able to talk authoritatively about these solutions with their bosses [...]
QuantumDigital, Inc. Earns G7 Master Printer Status
Monday, September 28th, 2009QuantumDigital is one of eight G7 Master Printers in Texas and one of the first and few pure digital printers worldwide to achieve this distinction.
What does G7 mean?
For corporate print buyers, brand managers and ad agencies, the distinction means that you and your clients can maintain brand integrity across all of your print projects. It [...]
The Direct Marketing Voice Links 6-4-2009
Thursday, June 4th, 2009Assessing the best time to send email
via www.email-marketing-reports.com You’ve probably been through the brainstorming process to draw out a “best guess” time to send. And testing may not be an option if you haven’t the time or a big enough list. So where do you go from there? 1. Look at your past results
Evolution, Revolution: [...]
The Direct Marketing Voice Links 5-28-2009
Thursday, May 28th, 2009Deliverability.com: Ask my wife – She’s always right…
via blog.deliverability.com We all know what will happen if marketers get a whiff of the potential here. A good chunk of them will try this technology and cram even more information into an already overloaded email and not take the time even understanding its impact on the user. [...]
The Direct Marketing Voice Links 5-21-2009
Thursday, May 21st, 2009Direct Mail Diva: Does it Pay to Advertise in a Down Economy?
via directmaildiva.blogspot.com Does it really pay to advertise during a recession? Historical data says yes, but times and perceptions change, so what do TODAY’S consumers think? “More than 48% of U.S. adults believe that a lack of advertising by a retail store, [...]
Be Different and Enhance Your Brand
Wednesday, May 20th, 2009I came across the new television commercial for Intel which paints a different version of “Rock Stars” that we should admire. Take a quick look:
The tagline “Our rock stars aren’t like your rock stars” says it all – Intel embraces the “nerdy” aspects of their company and propels Ajay Bhatt, co-inventor of the USB, to [...]
The Direct Marketing Voice Links 5-5-2009
Tuesday, May 5th, 2009Vistaprint Quotes QuantumDigital to Promote Email Marketing Services
via thedirectmarketingvoice.com Someone, please tell me why a company would quote a competitor to highlight the benefits of a service and to entice their customers to sign up for said service. I don’t know why Vistaprint decided to quote QuantumDigital, a direct competitor, on their site to [...]
The Direct Marketing Voice Links 4-28-2009
Tuesday, April 28th, 2009The Future of On-demand Print Technology is Here
Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future [...]
The Direct Marketing Voice Links 4-23-2009
Thursday, April 23rd, 2009Improving Audi’s (or any company’s) Service Communication
via thedirectmarketingvoice.com Below is a direct mail piece that I received on Monday from my local Audi dealer & service center. As an 8-page mailed booklet, I found it to stand out in the mail quite well, though the print quality was average. One thing that [...]
The Direct Marketing Voice Links 4-22-2009
Wednesday, April 22nd, 2009Postcards in Space!
via thedirectmarketingvoice.com Back on April 1st, we issued a press release that had all the trappings of an April Fools prank. But, as it is often said, good humor always contains a grain of truth. That grain of truth is now revealed by world-renowned space adventurer and video game developer [...]
My Business Card is Better Than Yours… But, Why Do I Have One?
Monday, April 13th, 2009Unless you and your buddies are going to sit around a table, American Psycho style, and compare the subtle qualities that differentiate your business cards from everyone else’s, ask yourself why you have or need a business card.
I’m saying this, because, after watching a video of an extremely obnoxious guy explain why all business cards [...]
The Direct Marketing Voice Links 4-10-2009
Friday, April 10th, 20093 Tips on Using Social Networks in Real Estate
via thedirectmarketingvoice.com Today, I’ll focus on just 3 tips that you can take and start using today. I can’t take credit for all of them, so I’ll include some links to other resources that will definitely help you on your quest for valuable information. My first tip [...]
The Direct Marketing Voice Links 4-8-2009
Wednesday, April 8th, 2009Only 40% of marketers use social?!
Via dmnews.com – Today the Search Engine Marketing Professional Organization (SEMPO) released some new insights from its 2008 State of the Market report. Some surprising figures in social media: Just over 40% of advertisers are using in-house marketers to promote their brands on social media (more than four out of [...]
The Direct Marketing Voice Links 4-6-2009
Monday, April 6th, 2009Email Deliverability: Marketing Emails vs Transactional Emails
Via thedirectmarketingvoice.com – To the layman, email is email. But to those with experience in email deliverability, not all emails are created equal, and the type of email that you are sending dictates how you want to send that email. In general, there are two large categories of email: [...]
The Direct Marketing Voice Links 4-3-2009
Friday, April 3rd, 2009Rumored Google, Twitter merge could be good for marketers
Via dmnews.com – There’s been a serious back and forth in the rumor mill this week regarding a Google buyout of Twitter. Last year Twitter turned down a buyout offer from Facebook for $500 million, mostly in stock. While no announcements have been made, there has been [...]