Posté par admin le June 5, 2009 – 8:44 am
Self-Defense Tips for Your Budget
via www.delivermagazine.com Don’t look now, but budget cutters are greedily eyeing your department. And, in lean times, there is nothing quite like a marketing budget to set off their inner Pavlovian bell. Good luck reasoning with them. You can try explaining that marketing creates sales, and that cutting back in a slow economy is like reducing insulin when a patient’s diabetes worsens. It’s a fair analogy but, in a recession, an analogy is no match for a red pen. It’s tempting to dismiss undeterred budget cutters as myopic. But maybe there’s a deeper reason behind their seeming ruthlessness. Maybe they don’t believe that marketing pays.
5 Reasons Direct Mail Works to Promote Your Conference
via antoinedupont.wordpress.com 3. Your Direct Mail Piece Can Stand Out
According to some marketers, the volume of direct mail has slowed in the past few years. This is great news for meeting planners who promote events. 4. Direct Mail Appeals to Different Senses
Marketing experts have long recognized the strengths of having an actual object in a prospect’s hands. Adding the tactile experience to your message will help your response rate.
Direct Mail Timing More Important Than Personalisation
via www.hellmail.co.uk The majority of Britons (66%) say they are more likely to respond to direct marketing that reaches them at the right time. In contrast, just one third claim design and personalisation to be more important than timing in getting them to respond. The case for personalisation in direct marketing is widely recognised and well-targeted campaigns are much more prevalent nowadays. … 35-44 year-olds were most persuaded by timing (70%). Since major life changes, such as buying a house and having children, are starting to happen later in life nowadays, this age-group is, perhaps, particularly receptive to well-timed campaigns offering deals on furniture or baby-related products, for example.
Can on-demand digital printing technology revitalize the traditional print media? I wanted to share two interesting uses of on-demand digital printing that I came across recently. They clearly exhibit the benefits of this technology and give insight as to what on-demand digital printing can do for the future of marketing and advertising.
Mine Magazine, the consumer-customized magazine printed on demand.
Earlier this year, Time Inc., and American Express Publishing (AEP) along with Lexus launched the first ever, totally consumer-customized magazine called Mine. I just received my first issue and it’s pretty neat. The 36-page magazine is filled with content tailored to my interests and personalized especially for me. To get Mine, I visited www.timecmg.com/mine and selected five magazine titles out of a pool of eight and I answered a few survey questions regarding my hobbies and entertainment preferences. Based on my selections and answers to the survey, the magazine is customized and personalized with my name, location and mentions of my interests. It is then mailed directly to me.
The other very exciting use of on-demand digital printing technology is the Espresso Book Machine. This giant ATM-looking printer can access thousands of books saved in digital format and can print any of them on demand within 5 minutes. Take a look at this video to understand why some are calling this “the biggest change for the literary world since Gutenberg invented the printing press more than 500 years ago and made the mass production of books possible.”
On-demand print technology offers many benefits for both the consumer and marketer. As described in a post on QuantumDigital’s Steve’s Blog, here are a few:
- The consumer gets the content they want, tailored to their interests and personalized specifically for them.
- On-demand digital printing, as compared to traditional offset printing processes, translates to a savings of money, resources and time.
- Digital printing allows the introduction of variable data that gives marketers the ability to personalized marketing messages for each individual recipient.
- On-demand digital printing can just as affordably print one, one hundred or thousands of pieces exactly when they’re needed. This virtually eliminates the need to stock inventory and reduces instances of waste.
Embracing on-demand print technology can really change the way marketers and consumers communicate with each other – the possibilities are endless.
How do you foresee this technology changing the print media landscape?
Posté par admin le March 11, 2009 – 9:25 am
Print, Internet and the Stimulus Package
via thedirectmarketingvoice.com
I did want to share with you this article I ran across on the Print CEO blog by Cary Sherburne titled, “Print 2, Internet 19: The effect of the stimulus on the printing industry”
See how people sort your direct mail – Direct Creative Blog
via www.directcreative.com
I’ve pointed out previously that while you might spend days, even weeks, crafting a direct mail message, recipients will spend just seconds deciding whether it’s worth their attention. Here’s a video from Pitney Bowes illustrating this simple idea.
Coupon search clicks: Sweet sound for Web marketers – USATODAY.com
via www.usatoday.com
Consumers have a recession message for marketers: Will click for coupons. As consumers troll online to save money, searches that include value words such as “coupons” rose 161% in December vs. 2007 to 19.9 million and “discount” rose 26% to 7.9 million, reports tracker ComScore.
5 Things Your CFO Wants to Know About the E-mail Marketing Budget | eMarketing & Commerce (eM+C)
via www.emarketingandcommerce.com
What follows are five questions you can expect your CFO to ask about each of your marketing programs. While no one can guarantee that your e-mail marketing budget will go untouched, I can promise you that with the answers to these questions in hand, your CFO will be able to make a fair and informed decision.
Posté par admin le March 2, 2009 – 9:35 am
1to1media: Direct Mail Works Smarter and Harder
Against the backdrop of a slowing economy, there have been varying reports about companies reducing their direct marketing volume. But despite doom-and-gloom forecasts for declining mail due to recession, some companies are helping their clients to continue to make direct mail an effective way to market.
Dr. Joe Webb: Get Ready for the Post-Recession Printing Industry
We’re in an official recession, so that makes things officially bad, I guess. When they weren’t officially bad, people had the sense that it was just bad for them, like fate had singled them out for bad business conditions, and blue skies and sunny days for everyone else.
printCEOblog: Faking It
Continuing the discussion of coupon fraud, it should be pointed out that it has been estimated to cost retailers and manufacturers millions of dollars a year.
